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Gartner Marketing Symposium

74% of Customer Experience Leaders Expect CX Budgets to Rise in 2020

Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets, Says Gartner  Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020. This is a considerable change compared with the 2017 survey where only 47% of CX leaders expected budgets to increase.…

Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today

Experts Discuss How B2B and B2C Marketers Can Drive Commercial Outcomes by Helping Customers During Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, in San Diego Big data and analytics allow marketers to know their target audience better than ever. However, in a world of information overload, marketers must focus campaigns on actually helping customers accomplish their objectives, according to Gartner, Inc. Gartner expert @brentadamson explains to marketing leaders why the brands best able to help customers…

Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today

Experts Discuss How B2B and B2C Marketers Can Drive Commercial Outcomes by Helping Customers During Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, in San Diego Big data and analytics allow marketers to know their target audience better than ever. However, in a world of information overload, marketers must focus campaigns on actually helping customers accomplish their objectives, according to Gartner, Inc. Gartner expert @brentadamson explains to marketing leaders why the brands best able to help customers…