Browsing Tag

Gartner

Outlier Named as a Representative Vendor in Gartner’s Market Guide for Augmented Analytics Tools

Market Guide by Gartner lists suppliers with offerings relevant to the market Outlier, a leading provider of augmented analytics tools and Automated Business Analysis (ABA) offerings, announced that it has been named as a Representative Vendor in the Gartner "Market Guide for Augmented Analytics Tools" report. Outlier was listed in the Augmented ABI category within the Automated Descriptive Insights, Key Driver Analysis, Auto-generated and Analyzed Segment/Clustering, Automated Anomaly/Outlier Alerting and…

Akamai Receives Highest Scores in Two Use Cases in Gartner’s Critical Capabilities for Cloud Web Application Firewalls Services for…

Akamai Scores Highest in API Security, Web Scale Critical Business Applications Use Cases; Company Also Positioned as a Leader in Magic Quadrant Companion Report Akamai Technologies, Inc. , the intelligent edge platform for securing and delivering digital experiences, announced it received the highest scores in the API security and web scale critical business applications use cases for the second year in a row, and ranked third out of 12 providers in the public-facing web application use case in Gartner's 2019 Critical…

Deloitte Ranked Highest in Market Once Again in Global Gartner Customer Strategy Consulting and Complex Customer Experience Implementations…

Gartner, the world's leading information technology and advisory company, scored Deloitte in several critical capabilities use cases in its July 2019 report titled, Gartner Critical Capabilities: CRM and Customer Experience Implementation Services, Worldwide. Of note, Deloitte received the highest scores for two use cases: Complex Customer Experience Implementation as well as Customer Strategy Consulting. Marketing Technology News: CloudCommerce Benefiting from Powerful Digital Advertising Trend According to the…

AODocs Recognized in 2019 Gartner Magic Quadrant for Content Services Platforms

AODocs, the only business process platform tightly integrated with Google Drive, announced that it has been recognized in the Gartner, Inc. 2019 Magic Quadrant for Content Services Platforms research report. Gartner analysts evaluated 18 platforms in the report, and AODocs is a new entrant. Today, AODocs announced that it has been recognized in the Gartner, Inc. 2019 Magic Quadrant for Content Services Platforms research report as a new entrant. AODocs believes it is continuing to build on this recognition with major…

M-Files Recognized as a Visionary in 2019 Gartner Magic Quadrant for Content Services Platforms

M-Files positioned as a Visionary based on completeness of vision and ability to execute M-Files Corporation, the intelligent information management company, announced that the company has been recognized as a Visionary in Gartner, Inc.’s 2019 Magic Quadrant for Content Services Platforms. Gartner named M-Files as a Visionary based on its completeness of vision and ability to execute, against the backdrop of an evolving content services platforms market. More open, unified and intelligent content services platforms…

Gartner Names Modus in its List of Top Sales Engagement Platforms

Modus among 11 vendors to be included in 2019 Gartner Market Guide for Sales Engagement Platforms Gartner, the world’s leading research and advisory company, named Modus to its Market Guide for Sales Engagement Platforms. Modus is among 11 vendors to be named in this industry list. The Gartner Market Guide for Sales Engagement Platforms is used by marketing leaders to identify providers that can bridge the gap between their team and sales, especially within sales processes and the buyer journey. Marketing Technology…

Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Application Suites

Salesforce Is Recognized as a Leader for the Third Year in a Row Based on Completeness of Vision and Ability to Execute Salesforce, the global leader in CRM, announced that Gartner Inc. has positioned Salesforce as a Leader in its October 2019 Magic Quadrant for Configure, Price, Quote (CPQ) Application Suites. This is the third year in a row Salesforce has been positioned as a Leader in the annual report. "Salesforce CPQ enables sales reps to get an accurate quote to customers faster and easier than ever before for…

Augmented Analytics Is Vital to Modern Customer Acquisition

Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as “AI-driven analytics,” their potential to be a game-changing Customer Acquisition tool is remarkable, offering unprecedented insight into untapped potential audiences that marketers can then target and begin validating as a viable segment. According to leading research and advisory firm Gartner, “By 2020, AI-driven analytics will be a dominant driver of new purchases of analytics platforms.”…

TechBytes with George Corugedo, CTO and Co-Founder at RedPoint

Could you tell us about your role and the team/technology you handle at RedPoint Global? As one of the Founders of RedPoint Global and the Chief Technology Officer, I have the opportunity to help materialize a vision of empowering marketers with a technology platform that defragments the world they work in. Every day marketers are mired in the logistical challenges of mastering data, deriving insights and precise execution. These are simple ideas in theory but hard to achieve in a world where every vendor wants to…

Infor Named a Leader in Gartner 2019 Magic Quadrant for Enterprise Asset Management Software

Infor Cloudsuite Eam Continues to Help Organizations Transform Asset Performance and Maintenance Productivity Infor, a global leader in business cloud software specialized by industry, announced that the company was recognized as a Leader in the Gartner 2019 Magic Quadrant for Enterprise Asset Management Software for Infor EAM. Per Gartner, key characteristics of Leaders include: broad and deep EAM offerings, proven success in moderate- to high-complexity environments, participation in a high percentage of new deals, a…

Showpad Recognized in 2019 Gartner Market Guide for Sales Engagement Platforms

Leading research and advisory firm Gartner names Showpad as a Representative Vendor Showpad, the leading sales enablement solution, has been included among 14 total vendors in the August 2019 Gartner "Market Guide for Sales Engagement Platforms." According to the report, “sales engagement platforms have emerged as a viable option for organizations aiming to implement a holistic sales enablement program. Sales engagement vendors’ platforms largely focus on one or more of the three core areas of sales enablement…

Course5 Intelligence Named in Gartner, Cool Vendors in AI for Marketing

Course5's Adomate acclaimed for using AI to optimize Ad campaigns using insights from past data Course5 Intelligence has been recognized in Gartner's new report: Cool Vendors in AI for Marketing, published 8 October 2019 by Andrew Frank et al. According to the Gartner report, AI thrives in conditions where there is an a bundance of cause-and-effect data, a large number of possible actions, and little time to analyze complex decisions. Marketers routinely struggle with these kinds of conditions, so marketing is fertile…

Vonage positioned as a Leader and a Visionary in Gartner Magic Quadrants for Contact Center as a Service, Western Europe and North America,…

Vonage's NewVoiceMedia recognized in Western Europe and North America CCaaS reports for completeness of vision and ability to execute Vonage (NewVoiceMedia) has been positioned by Gartner, Inc. in the Leaders and Visionaries quadrant of the Magic Quadrant for Contact Center as a Service (CCaaS), for Western Europe and North America, respectively. For the former, this marks the third consecutive year Vonage's NewVoiceMedia solution has been recognized as a Leader. Gartner's Magic Quadrants objectively depict the vendor…

Content Guru Positioned as a Leader in the 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe

Cloud contact centre and customer engagement provider, Content Guru, has been positioned in the Leaders quadrant in the 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe. “We believe Gartner Magic Quadrants are a valuable source of information, which we use within our own organisation to assess best-in-class solutions providers. We’re delighted to be positioned again in this year’s report. We feel that our continued progress has been recognised by our position in the Leaders quadrant. ” This…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

One Identity Named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration

Recognized for its completeness of vision and ability to execute One Identity, a proven leader in identity management, announced that it has for the second consecutive year been named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration. After an extensive evaluation process which included feedback from customers, Gartner recognized One Identity as a Leader for its completeness of vision and ability to execute. Marketing Technology News: Latest Rakuten Marketing Research Reveals…

MuleSoft Positioned as a Leader for the Fourth Consecutive Time in the Gartner Magic Quadrant for Full Life Cycle API Management

MuleSoft is the only Leader in both the 2019 Gartner Magic Quadrant for Full Life Cycle API Management and Magic Quadrant for Enterprise Integration Platform as a Service MuleSoft, provider of the leading platform for building application networks, announced that Gartner has positioned MuleSoft as a Leader in its 2019 Magic Quadrant for Full Life Cycle API Management. MuleSoft has been named a Leader four times in a row and is also positioned as a Leader in Gartner's 2019 Magic Quadrant for Enterprise Integration Platform…

Gartner Highlights the Transformational Impact of Blockchain for Lead Generation in Sales

The 2019 Hype Cycle for CRM Sales Technology Provides Insights on Prioritizing Sales Technology Investments Blockchain for lead generation has reached the Innovation Trigger in Gartner’s 2019 Hype Cycle for CRM Sales Technology. According to Gartner, Inc., the technology offers sales organizations the ability to provide users with the most current and highest-quality leads via the exchange of personal and/or business information based on crowdsourcing data collection methods. In addition, blockchain allows for monetizing…

MarTech Interview with Lisa Kalscheur, CMO at Monetate (now acquired by Kibo)

"We have been bombarded with buzzwords like “Big Data” and even AI for years now, but we are finally at a point where technologies are able to better identify signals from the large amounts of data that we are collecting to make them actionable." Tell us about your role and journey into Technology. What inspired you to start at Monetate? I love the fast pace, innovation, and nerdiness of the tech world. I studied Journalism in college and started at Ziff Davis immediately thereafter and quickly gravitated to the Marketing…

Oracle Named a Leader in the 2019 Gartner Magic Quadrant for Data Integration Tools for the 11th Consecutive Year

Oracle named in Leaders quadrant based on its ability to execute and for completeness of vision Oracle has been named a Leader in Gartner's 2019 Magic Quadrant for Data Integration Tools report for the 11th consecutive year. This year's report states, "The data integration tool market is resurging as new requirements for hybrid/intercloud integration, active metadata and augmented data management force a rethink of existing practices." "We believe being recognized as a Leader in the Data Integration Tools category for…