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Personalizing Your Wellness

Today, Artificial Intelligence (AI) can perform advanced functions such as powering the self-driving car, enabling drone deliveries, identifying cancer early and even authoring creative articles. But the wide, successful adoption of AI in the business world largely depends on how we personalize it for the end-user, and the vendor as well. Personalization, within business, already exists with applications like product recommendations on e-commerce sites and AI-powered service chatbots using Natural Language Processing, but…

Emissary Announces CEO, Comprehensive Enterprise Sales Solutions

Emissary, the leading private sales intelligence network, announced Allen Mueller as CEO. Mueller joins Emissary after serving as CRO of Miller Heiman Group, recently acquired by Korn Ferry, and Managing Director of Corporate Executive Board, acquired by Gartner. The announcement coincides with the launch of new holistic solutions to help enterprise sales teams prioritize accounts, uncover opportunities, and accelerate deal velocity and value. "Allen's background is exactly what our business needs," said board chair…

Kurtosys Releases the Real Growth Podcast With VP of Global Marketing Leeya Hendricks

Kurtosys is excited to be reinvigorating their podcast series, bringing you some excellent insights from industry leaders in financial services, as well as taking a deep dive into the services that Kurtosys provide. In this first edition of 2020, host Elliot Burr talks to VP of Global Marketing, Leeya Hendricks, who discusses Kurtosys' new rebrand. Leeya outlines the main reasons for why Kurtosys has adopted a new sleek look and feel - to position their end-to-end digital experience platform (DXP) in the market as a…

74% of Customer Experience Leaders Expect CX Budgets to Rise in 2020

Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets, Says Gartner  Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020. This is a considerable change compared with the 2017 survey where only 47% of CX leaders expected budgets to increase.…

Seven Areas Where MarTech CMOs Are Most Likely to Spend

Last month, MarTech Series published its take on Gartner’s report for Seven areas that the CMO will most likely spend in 2019. The seven areas are: 1. Digital Marketing 2. MarTech 3. Advertising 4. Workshorses 5. Innovation 6. Customer Experience 7. Personalization Gartner predicts that 29% of the annual CMO budget will be disbursed towards MarTech. Now, we are jotting down industry chatter around the report. Tech Feed from the Industry For industry stalwarts, the budget allocation comes as no surprise. Due to…

RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified Communications as a Service, Worldwide

Customer feedback and high ratings for RingCentral, Named a November 2019 Gartner Peer Insights Customers’ Choice RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced it has been recognized as a November 2019 Gartner Peer Insights Customers’ Choice for Unified Communications as a Service, Worldwide as reviewed by customers. RingCentral received an overall rating of 4.5 out of 5 stars, based on 125 reviews, as of 31 October 2019. “We take…

Outreach Ends 2019 with Unicorn Valuation, More Than 4,000 Customers, and Title of Fourth Fastest Growing Company in North America

The Sales Engagement Platform Continues the Momentum That Propelled It to Category Leadership Outreach, the number one sales engagement platform, is closing out 2019 following another year of explosive growth. The year started strong for Outreach as the company closed Series E financing at a $1.1B valuation, making it the most valuable company – and the only unicorn – in the sales engagement category. Customers continued to see significant returns in 2019, from startups to enterprises, as the company grew to more than…

Six Trends Transforming Customer Experience in 2020

Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide outstanding customer service has never been greater than now - customers used more digital channels than ever before and expect seamless journeys through their transactions, even when switching between those channels. So, how do you stay ahead of the competition in 2020? What are the new expectations of customers? Here is our take on the essential trends to consider in…

Informatica Recognized as a Leader, Received an Overall Positive Vendor Rating by Gartner Inc.

Company Ends the Year Recognized as a Leader Across Five Gartner Magic Quadrants that Cover Data Management and Also Named Gartner Peer Insights Customers' Choice for Data Integration Tools Informatica, the enterprise cloud data management leader, has been recognized with an Overall Positive Rating by Gartner Inc., the world's leading research and advisory company in a recent Vendor Rating report. The rating was based on a holistic evaluation covering Informatica's Strategy, Product/ Service, Pricing Structure, Technology/…

Oracle Recognized as a Leader in Gartner Magic Quadrant for Manufacturing Execution Systems for Oracle Manufacturing Cloud

Oracle has been named a Leader in Gartner’s 2019 “Magic Quadrant for Manufacturing Execution Systems” report. Out of 16 companies evaluated, Oracle is positioned as a Leader based on its completeness of vision and ability to execute for its Oracle Manufacturing Cloud – part of Oracle Supply Chain Management (SCM) Cloud. A complimentary copy of the report is available here. “Manufacturing organizations are increasingly seeking solutions that extract additional value from…

Identity Automation Showcases Comprehensive IAM Platform at Gartner Identity and Access Management Summit

Company Set to Co-Present with PROS on Transition from Manual Workflows to Automated Identity Management Identity Automation, provider of RapidIdentity, a comprehensive Identity and Access Management (IAM) platform, is set to exhibit and present at the Gartner Identity & Access Management Summit 2019 on December 10-12 in Las Vegas, NV. The presentation, “Outdated to Fully Automated: How PROS Achieved IAM Success,” will be on December 10 at 2:20 PM PST in Theater 1. “The Gartner Identity & Access Management…

OneLogin Recognized as a November 2019 Gartner Peer Insights Customers’ Choice for Access Management

The Gartner Peer Insights Customers' Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing and/or Using the Product or Service OneLogin, the industry leader in Unified Access Management, announced it has been named a 2019 Gartner Peer Insights Customers' Choice for Access Management Software. For more information check out this blog post. OneLogin received an overall high score of 4.6 out of 5 stars as of November 25, 2019. OneLogin customers…

InterSystems Named a Leader in 2019 Gartner Magic Quadrant for Operational Database Management Systems

InterSystems Recognized for Ability to Execute and Completeness of Vision InterSystems, a global leader in high-performance information technology platforms that drive mission critical applications across healthcare, business, and government, announced that Gartner, Inc. has recognized the company as a Leader in its 2019 Gartner Magic Quadrant for Operational Database Management Systems. InterSystems has been included in the annual report since 2013. “We will continue to accelerate our investments in innovation,…

4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools

4C, a global data science and marketing technology company, announced that it has been featured as a Representative Vendor in Gartner’s new Market Guide For Integrated Media Planning Tools. Gartner estimates that there are at least 50 vendors in this market. From 4C’s perspective, being selected for this report underscores its emergence over the past decade as a leading innovator in cross-channel marketing software. Gartner’s report outlines the challenges that exist for brands operating in today’s multimedia world:…

How Gaps in Technology Affects Marketing Technology

A lot of marketers are under pressure to yield a return on marketing investment or ROMI. But then again, in general, they don’t feel ready that’s why they are performing less well. In addition to that, a number of marketers have misleading beliefs when taking on Digital Marketing services. In fact, there had been a report which says that more than 70% of marketers reveal that they are mostly bothered as regards determining and showing the return on Marketing investment. When a certain brand is without Marketing systems…

4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools

4C, a global data science and marketing technology company, today announced that it has been featured as a Representative Vendor in Gartner’s new Market Guide For Integrated Media Planning Tools. Gartner estimates that there are at least 50 vendors in this market. From 4C’s perspective, being selected for this report underscores its emergence over the past decade as a leading innovator in cross-channel marketing software. Gartner’s report outlines the challenges that exist for brands operating in today’s multimedia world:…

Gartner Reveals the Top Three Barriers to Innovation in Marketing

Marketing Leaders Report They Struggle With Risk-Averse Corporate Cultures, Measurement and Talent Despite commanding 16% of marketing budgets and maturing as a core discipline, significant challenges remain for marketing innovation execution and effectiveness, according to Gartner, Inc. The Gartner Brand Strategy and Innovation Survey 2019* report shows the top three barriers to marketing innovation are risk-aversion, an inability to measure impact and limited talent (see Figure 1). “The nature of true innovation is…

Pega Recognized in Gartner Critical Capabilities for Enterprise Low-Code Application Platforms Report

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced it has been recognized by leading research firm Gartner in its Gartner Critical Capabilities for Enterprise Low-Code Application Platforms report. Among the four use cases examined in the report, Pega received the highest score of any vendor in the Enterprise IT Composite Applications use case category. Marketing Technology News: TTEC to Celebrate Grand Opening of Newest Humanify Customer Engagement…

Outlier Named as a Representative Vendor in Gartner’s Market Guide for Augmented Analytics Tools

Market Guide by Gartner lists suppliers with offerings relevant to the market Outlier, a leading provider of augmented analytics tools and Automated Business Analysis (ABA) offerings, announced that it has been named as a Representative Vendor in the Gartner "Market Guide for Augmented Analytics Tools" report. Outlier was listed in the Augmented ABI category within the Automated Descriptive Insights, Key Driver Analysis, Auto-generated and Analyzed Segment/Clustering, Automated Anomaly/Outlier Alerting and…

Akamai Receives Highest Scores in Two Use Cases in Gartner’s Critical Capabilities for Cloud Web Application Firewalls Services for…

Akamai Scores Highest in API Security, Web Scale Critical Business Applications Use Cases; Company Also Positioned as a Leader in Magic Quadrant Companion Report Akamai Technologies, Inc. , the intelligent edge platform for securing and delivering digital experiences, announced it received the highest scores in the API security and web scale critical business applications use cases for the second year in a row, and ranked third out of 12 providers in the public-facing web application use case in Gartner's 2019 Critical…