CoSchedule Emerges as Top-Tier Enterprise Solution With Inclusion on Gartner Magic Quadrant for Content Marketing Platforms

CoSchedule Emerges as Top-Tier Enterprise Solution With Inclusion on Gartner Magic Quadrant for Content Marketing Platforms

CoSchedule, the only marketing suite that helps you organize all of your marketing in one place, announced it has been included in Gartner’s “Magic Quadrant for Content Marketing Platforms” for 2019. A family of agile marketing products, CoSchedule helps marketers stay focused, deliver projects on time, and keep their entire marketing team happy. Already named as one of the top 15 leading software providers on the Inc. 5000 list, this makes CoSchedule the fastest growing solution for mid-market and enterprise companies seeking a unified marketing platform.

As a trusted research and consultation firm for enterprise companies, Gartner produces the Magic Quadrant for Content Marketing Platforms to help marketing leaders evaluate the market’s direction, maturity and the technologies participating in that space. Based on their ability to execute and completeness of vision, only a handful of elite content marketing platforms earn a place on the Magic Quadrant.

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“We serve thousands of customers currently. We’re passionate about helping marketers, and it’s a wonderful validation to be recognized by Gartner, in our first year of eligibility no less, as a new key player amongst enterprise platforms,” said Garrett Moon, Co-Founder and CEO of CoSchedule. “Every day, we hear from marketers who are desperate to get organized; We believe that CoSchedule is the only platform on the quadrant that empowers them to collaboratively ideate, plan, execute, publish, and measure their entire marketing strategy, including all of their content marketing.”

According to the Gartner “Magic Quadrant for Content Marketing Platforms 2019 Report,” CoSchedule differentiates itself by featuring a robust and fully customizable workflow that makes it the only content marketing solution best suited to facilitate an end-to-end agile marketing process. Built to support both content marketing planning and execution, the report also suggests CoSchedule’s intuitive user experience and straight-forward implementation across the entire organization enables not only efficient adoption but also a swift return on investment.

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Moon continued, “Today’s marketers are flooded with single-function tools and makeshift solutions that prevent them from fulfilling their true potential. This year’s Magic Quadrant reinforces our commitment to not only provide an industry-best content marketing solution but a suite of marketing products that help our customers organize their entire marketing process in one place.”

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Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Report Ranks Digital Performance of 87 B2B Manufacturing Brands, 62 Percent Fall Below Average

Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average.

New Gartner research, ranking 87 #B2B #manufacturing brands, finds that 62% fall behind in digital #marketing. #GartnerMKTG

The Gartner L2 Digital IQ Index: B2B Manufacturing US 2019 quantifies the digital competence of 87 B2B manufacturing brands headquartered in the US across four key sectors, including energy, healthcare, industrials and materials. Of the 87 companies analyzed, only two brands reached “Genius” status, while the majority fell into the “Challenged” and “Feeble” categories.

“Marketing leaders at B2B manufacturing companies must make a commitment to building effective digital marketing strategies. As more of their buyers allocate an increasingly large portion of their time learning how to buy online, brands must follow the money and follow suit,” said Kyle Rees, director at Gartner. “If B2B marketers can’t get digital marketing right, they could seriously jeopardize the success of their company’s future digital business strategies, or worse, fail to protect themselves against looming competitive threats.”

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B2B manufacturing brands were measured across hundreds of data points against four critical dimensions of B2B digital marketing, including search engine optimization (SEO) and search engine marketing (SEM), site functionality, guided selling and content marketing, and social media. From this analysis, four key findings emerged that B2B manufacturing brands must keep in mind moving forward:

Seismic Shifts Underfoot

Shifting customer buying behavior and looming threats to existing distribution and business models point to digital’s increasingly central role in B2B marketing operations. Unfortunately, more than half of B2B marketers (51 percent) rank their current digital experience as average at best.

Customer, Not Company, Focused

Forty-one percent of B2B buyers describe an effective buying experience as one that progresses quickly to completion, but B2B brands struggle to meet this expectation. In fact, more than one third of the B2B manufacturing brands feature no guided selling tools or content on their brand site. On the other hand, the best B2B brands deploy digital marketing strategies based on a deep understanding of their customers’ digital journey to drive engagement and conversion.

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Going Beyond the Minimum

There is a wide gap between brand sites with tools that work as intended and those with tools that fall short of expectations. For example, only 34 percent of B2B manufacturing brands with site search tools allow site users to filter site search queries. Only 26 percent of site search tools leverage auto-fill technology, while even less (24 percent) provide corrections to search queries. Leading B2B brands ace the basics and leverage best-in-class functionality to create a differentiated experience for B2B buyers.

A Symphony, Not a Solo

Best-in-class B2B brands develop synergies by embracing the unique value proposition offered by different marketing platforms. Leader brands reject homogeneity across their marketing strategy to create a nuanced and well-rounded brand experience.

“Instead of just using digital marketing as a means to create demand and fill the top of the funnel, B2B manufacturers should leverage digital to advance and support new and existing business opportunities — an undertaking that has thus far proven difficult,” added Mr. Rees.

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Industry Accolades Cement Mavenlink as Top-Rated by Customers

Industry Accolades Cement Mavenlink as Top-Rated by Customers

Mavenlink Named Leader in Two G2 Crowd Reports, a FrontRunner by Software Advice

Mavenlink, the leading provider of cloud-based software for the modern services organization, announced it has been recognized with a number of customer-influenced industry accolades. The recognition includes being named to G2 Crowd’s “Leader” quadrant for both the Best Project Management Software and Best Professional Services Automation Software Grids for the third quarter in a row, as well as being named a FrontRunner for Project Management Software by Software Advice, a Gartner company.

“Accolades from our customers are the most important form of recognition we could receive,” said Ray Grainger, CEO and co-founder, Mavenlink. “Positive feedback like this fuels our drive to continue building solutions and service offerings that help services organizations to do their best work and elevate business performance.”

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G2 Crowd illuminates the customer voice. Its review platform “leverages more than 650,000 independent and authenticated user reviews read by more than 3 million buyers each month. [its] model brings transparency to B2B buying—changing the way decisions are made.” In the Project Management Software category, Mavenlink users rate the solution 4.4 out of 5 stars. Users rate Mavenlink 4.6 out of 5 stars in the Professional Services Automation (PSA) Software category.

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Software Advice FrontRunners are selected based on scores in “two areas—Usability and User Recommended—based on actual user ratings. To be considered at all, products must have at least 20 reviews published within the previous 18 months, and meet minimum user rating scores. They also have to offer a core set of functionality.”

These awards highlight Mavenlink’s dedication to customer success and come on the heels of receipt of the coveted 2019 Big Innovation Award for its M-Bridge services-centric integration and extensibility platform.

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GroupBy Included in Gartner’s Market Guide for Digital Commerce Search

GroupBy Included in Gartner’s Market Guide for Digital Commerce Search

GroupBy Inc., a leading provider of relevancy-focused eCommerce solutions, announced the company’s inclusion in Gartner’s Market Guide for Digital Commerce Search, published on Feb. 25, 2019. The guide analyzes the eCommerce search market to support those looking for products or services that can support related customer experience initiatives.

Gartner estimates that “by 2020, 30% of customer interactions with technology will be through ‘conversations’ with smart machines.” However, a lack of dialogue capability has consistently posed a challenge to product discovery on eCommerce sites. The guide notes GroupBy’s as a representative vendor for its Searchandiser solution.

Fusing best-in-breed machine learning with hand-curation tools, Searchandiser allows for total merchandising control. Retailers including CVS Pharmacy, Zoro Tools, Urban Outfitters and the Container Store are already experiencing the benefits of features such as Search-As-You-Type, Recommendations Manager, Personalized Relevance and Responsive Design. With these advanced search capabilities, Searchandiser combats dialogue barriers, accounting for nuances in a customer’s language when they search and providing results that accurately match their queries.

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“We are extremely honored to be included in Gartner’s Market Guide for Digital Commerce Search this year,” said Roland Gossage, CEO, GroupBy Inc. “Conversational search is the way of the future, and GroupBy’s Searchandiser has been built to be customer-centric to help shoppers to find the products they love easily and quickly, so our retailers can benefit from increased conversions and customer satisfaction.”

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Gartner Disclosure

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Informatica Recognized as a Leader in Gartner’s 2019 Magic Quadrant for Data Quality Tools for the Twelfth Time

Informatica Recognized as a Leader in Gartner's 2019 Magic Quadrant for Data Quality Tools for the Twelfth Time

Informatica Places Furthest on the Completeness of Vision and Highest on the Ability to Execute Axes

Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a Leader in its 2019 Magic Quadrant for Data Quality Tools based on completeness of vision and ability to execute for the twelfth time.

The complete report, including the Magic Quadrant graphic, is available complimentary.

The 2019 Magic Quadrant for Data Quality Tools, authored by Melody Chien and Ankush Jain and published on March 27, 2019, positions Informatica furthest and highest on the completeness of vision and ability to execute axes, respectively. According to the Gartner report, “Digital transformation initiatives are putting new strain on data quality efforts as the data landscape becomes more complex and as new, urgent business requirements emerge. This strain is disrupting the market for data quality tools and increasing data quality requirements for buyers and sellers.”

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The authors of the report note, “Gartner sees end-user demand shifting toward broader capabilities spanning data management and information governance. As a result, the data quality tool market continues to interact closely with the markets for data integration tools and for master data management (MDM) products. Users expect effective integration of, and interoperability between, these products, but not convergence.”

The report also states, “The market for data quality software tools reached $1.61 billion in 2017 (the most recent year for which Gartner has data), an increase of 11.6% over 2016 (see ‘Market Share: Data Quality Tools, Worldwide, 2017’). Gartner’s interactions with clients also indicate that demand remains high.”

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Informatica is the only proven Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. Over the past 25 years, Informatica has helped thousands of customers unleash the power of data.

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Marketing Technology Primer: What Is Marketing Cloud?

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud?

Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This collection is a blend of mission-critical marketing tools; CRM, Analytics Software and Services, Social Media, etc. This method of Cloud Marketing enables seamless Marketing Automation for an enterprise helping achieve business objectives.

Statistics Around Marketing Cloud

Since technology is recent, there are only a handful of enterprise software players that develop Marketing Clouds. Early in 2018, Gartner had quoted top brands that develop Marketing Cloud solutions. To understand the scope of Marketing Clouds, here are a few interesting facts about the same:

  1. Adobe’s Marketing Cloud division will procure revenues to the count of $4.95 billion by 2023
  2. Salesforce’s Marketing Cloud has +41% growth
  3. The Marketing Cloud Platform market will be worth $11.8 billion by 2023
  4. The five-year period between 2018 to 2023 will see the maximum Marketing Cloud market share going towards North America. APAC comes a close second
  5. 03% CAGR for the Marketing Cloud business between 2017 to 2021

With beginnings from the dawn of the 21st century, this industry has been steadily progressing for the last 19 years. Hence, as marketers, it sounds fairly ideal or even de facto for that matter to explore Marketing Cloud capabilities. Mentioned below are definitions of this technology — from sellers and research firms.

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Marketing Cloud Defined

Gartner

“There is some evidence that the promise of the cloud — an integrated set of components being more efficient than a self-made stack — can work, sometimes. In one survey, 80% of enterprise marketing respondents said they used components from more than one cloud; the other 20% were more or less loyal to one logo. No one set out to create a Marketing Cloud. Everybody started at a different place and somehow it added up to become a Marketing Cloud.”

Neilsen

“The Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation, and data management platform capabilities in a single cloud platform. The data synergies facilitate a deeper understanding of consumers and audiences, more effective one-to-one messaging, and superior ROI analysis and campaign optimization.”

SAP

“The SAP Marketing Cloud represents the leading solution for real-time contextual marketing. It enables you to address your customers directly and to inspire them, as well as foster and optimize brand loyalty through personalized and relevant reactions to individual customers. The SAP Marketing Cloud allows you, as a marketing specialist, to gain a better understanding of your customers: what they have done, what they will do, what is most important to them, what they are doing right now. This will create insights into the motivation and requirements that are behind the customers’ actions — in real time. Take advantage of the edge this gives you to address your customers on all channels in a relevant, inspiring, and personalized manner.”

Salesforce

“The Salesforce Marketing Cloud is a Customer Relationship Management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.”

Adobe

“The Adobe Marketing Cloud includes a set of analytics, social, advertising, media optimization, targeting, Web experience management, and content management products aimed at the advertising industry and hosted on Amazon Web Services.”

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Top Vendors in the Marketing Cloud Landscape

Going by Gartner’s findings, here is a list of the top vendors in the Marketing Cloud landscape:

Adobe

Traditionally, Adobe started off with developing software products for multimedia and creative pursuits. Since then, the company is globally renowned and relied upon for churning best-in-class software for:

  1. Creativity and Design
  2. Marketing and Commerce
  3. PDF and E-signatures
  4. Business Solutions

Adobe’s current forte is Digital Marketing Software — more so, due to the billion-dollar acquisitions of Marketo and Magento.

IBM

IBM’s Marketing Cloud Solution is the oldest player in the Digital Marketing landscape. Originally, Silverpop, the product started its operations circa 1999 — dealing primarily with email automation for B2C marketing campaigns. Twenty years later, IBM’s Cloud Marketing Solution has evolved to service B2B brands also.

Oracle

Today’s marketers especially choose Oracle’s Marketing Cloud Solution for purposes pertaining to delivering stellar customer service experiences. Oracle specializes in integrating data from several marketing channels such as content, social media, etc. Marketers process this data and design customized campaigns to acquire and sustain customers.

SAP

SAP is the leading platform for real-time contextual marketing. Perhaps, the only platform that helps businesses cater to their customers directly, SAP helps businesses inspire their customers. This, in turn, is helping brands globally to garner brand loyalty by personalizing business reactions on a one-to-one basis.

Salesforce

Salesforce’s Marketing Cloud mainly provides digital marketing automation and analytics and allied services. Salesforce is the global leader in Customer Relationship Management Systems. The Marketing Cloud division of Salesforce was acquired by the company in 2013. Originally known as ExactTarget, (that acquired Pardot later) Salesforce purchased it for $2.5 billion.

Conclusion

This was MarTech Series scratching the surface of Marketing Clouds. The entire suite essentially contains tools that can help marketers churn out the best-in-class campaigns. As we look at statistics, brand definitions and top vendors of Marketing Cloud, marketers should ensure they are hands-on with the tools available in the Cloud. As business objectives change rapidly, emerging technologies such as Marketing Clouds can be of great help to the modern marketer.

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Ataccama Positioned as a Visionary in the 2019 Gartner Magic Quadrant for Data Quality Tools for the 8th Year

Ataccama Positioned as a Visionary in the 2019 Gartner Magic Quadrant for Data Quality Tools for the 8th Year

Ataccama—a leading provider of AI-powered data curation solutions—has been positioned in the Gartner 2019 Magic Quadrant for Data Quality Tools.

The Ataccama ONE platform integrates Data Discovery & Profiling, Data Catalog & Business Glossary, Data Quality Management, Big Data Processing & Data Integration, and Master & Reference Data Management. It gives you the option to start with what you need and seamlessly extend as your business requires.

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“We’re continuously building on our robust product foundation and innovating our platform to offer clients cutting-edge, fully integrated Data Quality and MDM solutions. We’re thrilled to be recognized as a Visionary in the Gartner Magic Quadrant for Data Quality Tools and also included in the 2018 Gartner Magic Quadrant for Master Data Management Solutions,” states Ataccama CEO, Michal Klaus.

Ataccama ONE Data Quality Management enables organizations to improve their data quality to leverage the full potential of their data. It fits any IT infrastructure, responding to specific business needs with a robust and flexible back-end engine and an easy-to-use, business-oriented interface.

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“Hits the sweet spot between product maturity and innovation,” reports a Head of Information Management for an Ataccama client in the finance industry. Explore other Gartner Peer Insights reviews written by real life customers to get the first-hand experience of Ataccama ONE users. “We are lucky to have amazing customers that inspire us to continuously improve and innovate,” concludes Klaus.

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Reply Named a Visionary in “Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide” by Gartner

Reply named a Visionary in “Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide” by Gartner

Reply announced it has been positioned as a Visionary by Gartner in its February 2019 “Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide”.

“Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide”

Gartner evaluated 18 providers of CRM and CX strategy and implementation services, and positioned Reply as a Visionary due to its completeness of vision and ability to execute.

Reply’s approach to CRM and CX projects is based on a Multi-layer Customer Experience Model. This includes journey mapping, User Experience (UX) and digital design, processes definition, CRM platforms, data analysis, technology architectures and human-centric design thinking to understand, design and implement complex CRM and CX solutions.

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According to the report, “Gartner defines the CRM and customer experience (CX) implementation service market as project-based services to help clients develop a CX strategy, transform a customer relationship, and/or design, build, integrate and deploy process change and technology solutions that improve interactions between organizations and their customers. These services are specific to improving clients’ sales, customer service and marketing operations and interactions with customers and also include commerce transaction enablement.”

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Reply specialises in the design and implementation of solutions based on digital media and new channels of communication. Through its network of highly specialised companies, Reply partners with major European corporations in the telecoms and media industry and services, banking and insurance, and public administration sectors, to design and develop business models built on the new paradigms of big data, cloud computing, digital media and the Internet of Things.

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Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization

Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization

Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases

While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep. In a survey of more than 2,500 customers, more than half report they will unsubscribe from a company’s communications and 38 percent will stop doing business with a company if they find personalization efforts to be “creepy.”

According to Gartner, brands risk losing 38% of customers due to poor #marketing #personalization efforts. What is your personalization strategy? #GartnerMKTG

“Creating personalized messages and experiences requires intimate knowledge of customer journeys, relevant content that drives action, and technology that helps deliver and measure experiences,” said Martha Mathers, managing vice president at Gartner. “Brands need to be extremely thoughtful in how they personalize their content today. Instead of utilizing every piece of customer data available, brands should focus on showing customers you can help them first, then layering in the right balance of data to boost message relevance, without making things too personal.”

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Gartner research shows that the concept of providing “tailored help” to consumers offers a significant opportunity for brands to deliver tangible customer value in the forms and functionalities consumers seek.

“We define ‘tailored help’ as a message or messages designed to provide valuable assistance or support while using as few data dimensions as possible to thread the very tough needle between too inaccurate on one hand and too creepy on the other,” said Brent Adamson, distinguished vice president at Gartner.

The opportunity for improvement here is tremendous — 88 percent of surveyed consumers reported not receiving “tailored help.” And using “tailored help” messaging increases the predicted impact of the commercial benefit index (e.g., brand intent, purchase, repurchase and increased cart size) by 20 percent.

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To overcome barriers to effective personalization, Gartner’s 2018 State of Personalization Report encourages marketing leaders to consider the following when creating “tailored help” content:

  • Develop personalization skills: Staffing challenges are a major impediment to personalization efforts. In fact, 74 percent of marketing leaders report they struggle to scale their personalization efforts. To personalize effectively, marketing leaders must hire, train and develop key competencies for personalization including: the ability to understand consumers’ microbehaviors; know individual consumer preferences for trigger-based messages; produce content that can be versioned to meet a wide variety of consumer profiles and triggers; learn to mine nontraditional data and apply creativity to analytics; and share decision making with other disciplines.
  • Atomize your content: Sixty-five percent of marketers indicate they “feel overwhelmed by the need to create more content to support personalization.” Meanwhile, two-thirds of B2C marketers report they are expected to show results from their personalization investments in less than a year. To effectively manage expectations and deliver on objectives, marketing leaders need to create personalized content that is broken down into smaller components based on defined messages or purpose that contributes to the larger experience.
  • Rethink your data strategy: Data is the currency of any personalization program. However, brands find themselves balancing the need for personalized marketing messages while consumers are increasingly concerned about privacy and data usage. To overcome this challenge, brands need to rethink their data collection, notification and deployment or risk losing consumer trust and attention. Leading companies utilize their brand sites as the primary method of data collection, maintaining control over customer datasets and enabling customers to consent to usage.
  • Learn to walk, before you run, with technology: Despite growing pressures to show results and generate returns on personalization investments, marketing leaders need to exercise caution when investing in personalization tools — especially if they lack the data foundation or internal resources to fully leverage the solution. Building the business case and organizing customer data to support the personalization tool will take time.

This research will be made available during Gartner’s Essential Guide to Marketing Personalization event, throughout the week of March 11, 2019, with a new piece of research unveiled each day, as well as tools to help execute your strategy. Gartner for Marketers clients can access additional details and best practices on personalization in the reports Rethinking Personalization for Maximum Impact, 2018 State of Personalization Report, Gartner L2 Intelligence: Data & Targeting 2018 and Crawl, Walk, Run: Define Your Vision, Strategy and Roadmap for Personalization.

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Deloitte Recognized as a Leader by Gartner in Data and Analytics Services, Worldwide

Deloitte recognized as a leader by Gartner in data and analytics services, worldwide

Gartner, the world’s leading information technology and advisory company, recognized Deloitte as a leader, positioned highest for ability to execute and furthest for completeness of vision, in its February 2019 report titled, Magic Quadrant for Data and Analytics Service Providers, Worldwide.

“In today’s rapidly evolving technology landscape, we need to be prepared to navigate the digital revolution in the age of human and machine collaboration,” says David Rudini, Deloitte Global Analytics Lead. “Deloitte is honored to receive this accolade, which we believe, serves as a testament to our ongoing commitment to help clients achieve sustained business outcomes through analytics and AI-fueled transformation.”

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Gartner defines data and analytics (D&A) services as “a broad term, including the applications, infrastructures, tools and best practices that enable access to—and analysis of—information to improve and optimize decisions and performance. There are hundreds of service providers that specialize specifically in the components of data management, data governance, BI platforms, advanced analytics for a function or process, AI and machine learning (ML), IoT analytics, or analytical applications.”

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Gartner’s Magic Quadrant evaluates 19 of data and analytics service providers. According to the report, Leaders are defined as those who “provide offerings that meet demand in D&A services, as well as demonstrate the vision necessary to sustain their position as requirements for asset-based consulting evolve in the market. Leaders innovate in products, services and pricing, take chances, and typically respond to a wide market audience by supporting broad market requirements in an attempt to help shape the market. This includes delivering business-outcome-focused D&A solutions across all levels of the Gartner Business Analytics Framework.”

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The report also notes, “The need for enterprises to maximize the benefits of digital business also drives their need to extract business outcomes from their data and analytics (D&A) programs. It has led to an uptick in the number of chief data officers (CDOs) and growing importance for this role (or function) at the C-level.”

“It is through Deloitte’s approach that leverages a globally aligned storefront of AI-infused offerings, hybrid solutions, managed services, new business incubation, and innovative partnerships and ecosystems that we are able to consistently deliver greater business value and growth,” adds Rudini.

As used in this press release, “Deloitte” refers only to the Deloitte Touche Tohmatsu Limited member firms and their affiliates.

Gartner Names Capgemini a Leader for CRM and CX in Its 2019 Magic Quadrant

Gartner Names Capgemini a Leader for CRM and CX in Its 2019 Magic Quadrant

Capgemini’s Ability to Innovate and Execute Gets Them Industry Recognition

Over the years, Capgemini has developed deep expertise in enabling its clients to provide exceptional service to its customers, especially over digital mediums. Capgemini has seamlessly managed to connect its clients’  complete ecosystem with customer needs. Hence, Capgemini can now bridge its clients’ data, partners, systems and processes for the needs of one customer, or many.

It was no surprise then, that the company grabbed Gartner’s attention, to the point of receiving the prestigious industry leader award in Customer Experience & Customer Relationship management. Capgemini asserted that the accolade was due to the company’s superior capabilities in areas of business innovation, CRM technical advisor, and implementation. The company’s increasing market share and the dedication to solving complex problems for critical projects were also stated as reasons for their victory. 18 companies received the limelight from Capgemini for this award.

In a statement released by Gartner, the company said, “Leaders in this Magic Quadrant bring a wide range of business, analytic and technical capabilities, including CX strategy, business consulting, customer analytics, enterprise architecture, and design, CRM and other customer-facing technology expertise, industry-specific domain expertise, and digital design capabilities. They demonstrate strong comparative revenue and growth. They can scale across multiple geographic regions and are consistent in delivering high client satisfaction.”

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Capgemini also proudly boasts of having their own robust partner infrastructure. These brands are also proven technology leaders in their respective fields. Some of Capgemini’s partners are:

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“We are extremely pleased to be recognized again, by Gartner, as a Leader in CRM and Customer Experience Implementation Services, Worldwide,” said Pierre-Yves Glever, Global Head for Digital Customer Experience at Capgemini. “For Capgemini, a great customer experience means sustainable value for both, our clients and their customers. We are proud to be recognized in the report and believe it validates our ability to innovate for the business, along with our ability to consistently execute projects with quality and transparency. In doing this, we feel that we orchestrate Experience Design, Transformation Consulting, Architecture and Technology integration capabilities — in a strong collaborative mode with our clients.”

Companies such as Capgemini have established their position as the technological vanguard in the Information technology landscape. Such companies are mostly the ones that invent/develop solutions for large or complex projects that require a high amount of technical expertise. When analyst firms as vital as Gartner appreciate technical businesses, it only further bolsters their prowess.

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Calabrio Named as the Only Visionary in 2019 Gartner Magic Quadrant for Workforce Engagement Management

Calabrio Named as the Only Visionary in 2019 Gartner Magic Quadrant for Workforce Engagement Management

Calabrio, a leading provider of customer engagement and analytics software, announced that Gartner, Inc. has recognized Calabrio as a Visionary in the February 2019 Gartner Magic Quadrant for Workforce Engagement Management (WEM) for the third consecutive year. The company was recognized for its ability to execute and completeness of vision.

“There are four key pillars of focus for delivering great customer service experiences within a leading customer service organization: 1) Getting connected to the customer; 2) Being able to orchestrate the process; 3) Having access to the relevant information; and 4) Being able to manage the required resources.”

According to Gartner, “There are four key pillars of focus for delivering great customer service experiences within a leading customer service organization: 1) Getting connected to the customer; 2) Being able to orchestrate the process; 3) Having access to the relevant information; and 4) Being able to manage the required resources.”

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“Calabrio customers are experiencing a renaissance in the way they engage agents and deliver a superior customer experience,” said Tom Goodmanson, president and CEO of Calabrio. “We believe this recognition by Gartner is strong validation of our ability to shed light on the contact center and bring forward its rich data to drive decision-making.”

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Delivering the right customer experience is a priority for businesses today, yet many brands don’t recognize that employee engagement is a key driver of customer loyalty, revenue generation and customer satisfaction—and is essential to retaining the highest performing employees. Calabrio’s unified suite and seamless user experience allow companies to easily leverage insights from customer interactions to empower employees with the knowledge and experience they need to increase customer loyalty and company growth.

“Calabrio ONE provides the ability for us as an organization to uphold company directives while focusing on compliance, customer service, and learning opportunities. I work in Calabrio all day and find it easy to navigate, run reports, and hit goals. The support that Calabrio provides is a big part of their success as we have had the opportunity to attend conference as well as user group events.” —Knowledge Specialist, Education industry, on Gartner Peer Insights

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Liferay Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Liferay Named a Leader in 2019 Gartner Magic Quadrant for DXP

Liferay Recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for Nine Consecutive Times

Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that Gartner has recognized the company as a Leader in the Magic Quadrant for Digital Experience Platforms. In the report, Liferay is positioned in the Magic Quadrant (MQ) among a field of 17 vendors based on its completeness of vision and ability to execute. Liferay Digital Experience Platform (DXP), Liferay Commerce, Liferay Analytics Cloud and Liferay DXP Cloud were assessed as part of the company’s evaluation.

Gartner defines a DXP “as an integrated set of technologies that support the composition, management, delivery and optimization of contextualized digital experiences.” The firm recognized Liferay as a Leader for the ninth year in a row in the 2019 Magic Quadrant for DXPs (formerly known by Gartner as the Magic Quadrant for Horizontal Portals).

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With hundreds of customers around the world in verticals including financial services, insurance, healthcare and government, Liferay has been at the forefront of helping organizations deliver consistent brand experiences across devices and better engage with their customers. Last year, Liferay released the latest version of its flagship product, Liferay DXP 7.1, along with three brand new products: Liferay Analytics Cloud, which helps organizations better understand their customers’ journeys and gain insights into how their content performs, Liferay Commerce, a digital commerce offering tailored for Liferay DXP and Liferay DXP Cloud, an enterprise PaaS providing organizations with the capability to deploy Liferay DXP in the cloud within a managed environment.

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“We are delighted to have been selected as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for the ninth time in a row,” said Ed Chung, Vice President of Global Product Management at Liferay. “We feel Gartner’s research validates our belief that future success belongs to businesses that invest in understanding their customers’ journeys and provide them with the best experience across touchpoints. We believe Liferay DXP provides the key foundational pieces businesses need to orchestrate these experiences, improve them over time and meet the varied needs of their customers at every step.”

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CoreMedia Recognized by Gartner in Its 2019 Magic Quadrant for Digital Experience Platforms Report

CoreMedia Recognized by Gartner in Its 2019 Magic Quadrant for Digital Experience Platforms Report

CoreMedia, developer of the best-of-breed content and digital experience management platform, CoreMedia Content Cloud, today announced it has been included by Gartner, Inc. in the 2019 Magic Quadrant for Digital Experience Platforms research report. CoreMedia was placed highest on the ability to execute axis and furthest on the completeness of vision axis in the Niche Players quadrant. This acknowledgement follows CoreMedia’s recent recognition as a Visionary in the 2018 Magic Quadrant for Web Content Management.

“We’re honored that Gartner has once again chosen to recognize CoreMedia as a provider in this critical market segment,” said Doug Heise, VP of Marketing at CoreMedia. “We believe our inclusion in this report as well as our position within our segment is evidence that CoreMedia Content Cloud is fulfilling its promise to help our customers to deliver the highest quality customer experiences, guarantee consistency across all channels, and facilitate the creativity required for constant innovation.”

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According to the Gartner report, “DXPs act as centers of gravity in a complex, extensive and interconnected technology landscape. Beyond simple websites and mobile apps, organizations need to deliver highly contextualized experiences to an increasing variety of modalities and channels across the customer journey.” The report also predicts that “By 2021, 90% of global organizations will rely on system integrators (SIs), agencies and channel partners to design, build and implement their digital experience strategies.”

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CoreMedia believes it can address these requirements with Content Cloud, an open, best-of-breed, API-driven content solution that combines a headless content management repository and omnichannel delivery engine with an advanced user interface that facilitates the real-time composition and preview of complex frontend customer experiences across different digital channels and devices. It provides the “missing content piece” for eCommerce and marketing automation platforms, empowering brands and retailers to create next-generation storefronts and content-rich, shoppable brand sites.

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Yext Names Wendi Sturgis CEO, Yext Europe

Yext Names Wendi Sturgis CEO, Yext Europe

A Twenty-Year Marketing and Technology Veteran and Longtime Yext Leader, Sturgis Will Lead Yext’s Business and Operations in Europe

Yext, Inc., the leader in Digital Knowledge Management (DKM), has named Wendi Sturgis as CEO of Yext Europe, bringing her technology and marketing leadership to the company’s rapidly growing European footprint. Sturgis is Yext’s Chief Client Officer, and has been a leader at Yext for nearly eight years, during which she has held a variety of executive roles, including leading Sales, Partnerships, Customer Success, and Consulting.

“Wendi has been a transformational leader at Yext, taking us from our early days as a small startup to our status as a global leader today,” said Howard Lerman, Founder and CEO of Yext. “Yext is experiencing unprecedented growth in Europe as the world wakes up to the importance of providing brand-verified answers online, and Wendi is the perfect person to lead our business there and help us scale.”

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As CEO, Yext Europe, Sturgis will support the company’s continued growth and direct its operations across the continent. Sturgis will also retain her role as Chief Client Officer at Yext, a role in which she has built one of the most successful enterprise software customer success teams in the world.

“I’ve believed in Yext from the very beginning, but I have never been more certain of the opportunity in front of us than I am today,” said Wendi Sturgis, CEO of Yext Europe. “Technology is changing the way consumers engage with businesses every day, and brands worldwide need to provide brand-verified answers in order to take advantage. I’m energized and excited to build on our success in Europe as we continue and accelerate our momentum there.”

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Sturgis has twenty years of experience as a technology and marketing leader at some of the world’s largest tech companies. Prior to Yext, Sturgis served in executive positions at Oracle, Gartner, Right Media, and Yahoo!. Sturgis has served on multiple boards including Dailyworth.com, Student Transportation, and Step Up Women’s Network. Sturgis is a graduate of Georgia Institute of Technology and an adjunct professor of business at Columbia Business School.

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Marketing Technology Bulletin Covering the Week Gone By

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By

Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week.

OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy

Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange

Read More…

Donuts to Power Global Domain Searches on WordPress.Com

WordPress.Com Selects the Donuts Search Engine for Its Domain Search After a Stringent Evaluation Process

Read More…

Super Bowl LIII Week on SiriusXM

Ten Game Broadcasts in Eight Languages for Listeners Nationwide on SiriusXM

Read More…

Infusionsoft Rebrands as Keap, Launches New Smart Client Management Software for Small Service Businesses

Rebrand and Product Launch Signal the Industry Leader Is Taking on a New, Bigger Market Application

Read More…

Gartner Says Global IT Spending to Reach $3.8 Trillion in 2019

All Segments Forecast to Exhibit Growth in 2019 Despite Recession, Brexit Threat

Read More…

Spotify Reviews Its Ad Platform and Tells Us What’s Next

Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify Rounds-Up This Epoch and Speaks About ‘What’s Next’ with Their Ad Platform

Read More…

Google and YouTube Advertisers Get New Ad Sales Metrics

Latest Ad Sales solution measures the in-store sales driven by CPG advertising delivered on YouTube

Read More…

Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate

Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not

Read More…

That’s a wrap from us for this week. We will be back with more news next week.

Gartner Says Global IT Spending to Reach $3.8 Trillion in 2019

Gartner Says Global IT Spending to Reach $3.8 Trillion in 2019

All Segments Forecast to Exhibit Growth in 2019 Despite Recession, Brexit Threat

Worldwide IT spending is projected to total $3.76 trillion in 2019, an increase of 3.2 percent from 2018, according to the latest forecast by Gartner, Inc.

Gartner: Global IT Spending to Reach $3.8 Trillion in 2019, up 3.2% from 2018

“Despite uncertainty fueled by recession rumors, Brexit, and trade wars and tariffs, the likely scenario for IT spending in 2019 is growth,” said John-David Lovelock, research vice president at Gartner. “However, there are a lot of dynamic changes happening in regards to which segments will be driving growth in the future. Spending is moving from saturated segments such as mobile phones, PCs and on-premises data center infrastructure to cloud services and Internet of Things (IoT) devices. IoT devices, in particular, are starting to pick up the slack from devices. Where the devices segment is saturated, IoT is not.

“IT is no longer just a platform that enables organizations to run their business on. It is becoming the engine that moves the business,” added Mr. Lovelock. “As digital business and digital business ecosystems move forward, IT will be the thing that binds the business together.”

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With the shift to cloud, a key driver of IT spending, enterprise software will continue to exhibit strong growth, with worldwide software spending projected to grow 8.5 percent in 2019. It will grow another 8.2 percent in 2020 to total $466 billion (see Table 1). Organizations are expected to increase spending on enterprise application software in 2019, with more of the budget shifting to software as a service (SaaS).

Table 1. Worldwide IT Spending Forecast (Billions of U.S. Dollars)

2018

Spending

2018

Growth (%)

2019

Spending

2019

Growth (%)

2020 
Spending

2020 
Growth (%)

Data Center Systems 202 11.3 210 4.2 202 -3.9
Enterprise Software 397 9.3 431 8.5 466 8.2
Devices 669 0.5 679 1.6 689 1.4
IT Services 983 5.6 1,030 4.7 1,079 4.8
Communications Services 1,399 1.9 1,417 1.3 1,439 1.5
Overall IT 3,650 3.9 3,767 3.2 3,875 2.8

Source: Gartner (January 2019)

Despite a slowdown in the mobile phone market, the devices segment is expected to grow 1.6 percent in 2019. The largest and most highly saturated smartphone markets, such as China, Unites States and Western Europe, are driven by replacement cycles. With Samsung facing challenges bringing well-differentiated premium smartphones to market and Apple’s high price-to-value benefits for its flagship smartphones, consumers kept their current phones and drove the mobile phone market down 1.2 percent in 2018.

“In addition to buying behavior changes, we are also seeing skills of internal staff beginning to lag as organizations adopt new technologies, such as IoT devices, to drive digital business,” said Mr. Lovelock. “Nearly half of the IT workforce is in urgent need of developing skills or competencies to support their digital business initiatives. Skill requirements to keep up, such as artificial intelligence (AI), machine learning, API and services platform design and data science, are changing faster than we’ve ever seen before.”

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Gartner’s IT spending forecast methodology relies heavily on rigorous analysis of sales by thousands of vendors across the entire range of IT products and services. Gartner uses primary research techniques, complemented by secondary research sources, to build a comprehensive database of market size data on which to base its forecast.

The Gartner quarterly IT spending forecast delivers a unique perspective on IT spending across the hardware, software, IT services and telecommunications segments. These reports help Gartner clients understand market opportunities and challenges. The most recent IT spending forecast research is available to Gartner clients in “Gartner Market Databook, Q418 Update.” This quarterly IT Spending Forecast page includes links to the latest IT spending reports, webinars, blog posts and press releases.

Mr. Lovelock will provide further analysis on the key drivers of the IT market at the Gartner Tech Growth & Innovation Conference taking place June 3-5 in San Diego, CA and June 12-13 in London. The Conference is the premier event for technology providers to learn about the latest trends and tools, innovation predictions, positioning and thought leadership.

Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

Enterprise Adoption of AI Is Reaching Epic Levels, Clearly Reflecting a Common Sentiment of Business Leadership, Globally.

Gartner published its insights on AI after surveying 3,000 executives from 89 countries as part of its 2019 CIO survey. The main deliverable of this survey was that the usage of AI has grown by 270% in the last four years — 37% in 2018 alone propelling the AI market to touch $6.14 billion dollars by 2022.

Here are the findings of the McKinsey Global Institute:

  1. Labor shifts will be responsible for increasing Gross Domestic Product by 1.2% over the next ten years.
  2. This trend will also help avail up to 25% in total economic benefits — poised at $13 trillion in the next 10-12 years.

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Gartner is crediting the surge to the improved capabilities of AI and their non-negotiable usage in shifting digital strategies. Executives surveyed were hand-picked from enterprises that have $15 trillion dollars in revenue and $284 billion dollars in IT spending.

Gartner’s views are syncing with Deloitte’s second State of the Enterprise compendium (released this fall). A snapshot of Deloitte’s report is presented here:

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  1. Out of the ones surveyed, 42% agreed that AI will be of critical importance in the next two years
  2. Out of the several AI technologies, Natural Language Processing (NLP) took the top prize with 62% of businesses agreeing to adopt the same
  3. The second place went to Machine Learning (58 percent)
  4. The third and fourth place — Computer Vision and Deep Learning with 57 percent and 50 percent respectively

However, executives surveyed in both the reports complain about the severe lack of a skilled workforce that can develop and operate AI technologies.

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SAP Recognized for the Sixth Consecutive Year as a Leader in Gartner’s Magic Quadrant for Sales Performance Management

SAP Recognized for the Sixth Consecutive Year as a Leader in Gartner’s Magic Quadrant for Sales Performance Management

SAP SE announced that it once again has been recognized as a leader in Gartner’s Magic Quadrant for Sales Performance Management.

This is the sixth consecutive year SAP has been recognized as such, and the third consecutive year it has been positioned highest and furthest to the right on the “Ability to Execute” and “Completeness of Vision” axes.

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In its latest report, Gartner assessed products of 11 sales performance management (SPM) vendors, including the SAP Sales Cloud solution. The report found, “SAP Sales Cloud has a greater year-over-year increase in net new customer acquisition than the other vendors in this Magic Quadrant.”

Sales performance management software from SAP provides commissions, territory and quota, advanced analytics and AI capabilities. Additional capabilities address IFRS 15 and ASC 606 regulations and incentive compensation products for multilevel marketing, insurance and telecommunications industries.

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“The rise of the experience economy makes SPM more important than ever for modern sales teams,” said Giles House, general manager, SAP Sales Cloud, SAP. “Companies need an SPM solution that empowers sales professionals to have a laser focus on the customer experience so they can anticipate customer demands and respond quickly. We believe our leadership position is due to our innovation, our unwavering devotion to our customers and the trust they place in us to flawlessly manage billions of dollars in commissions every year.”

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Anaplan Named a Leader in Gartner Magic Quadrant for Sales Performance Management

Anaplan Named a Leader in Gartner Magic Quadrant for Sales Performance Management

For the Third Consecutive Year, Anaplan Is a Leader in the Gartner Magic Quadrant for Sales Performance Management. Anaplan Believes This Recognition Is a Reflection of the Company’s Cloud Platform, Product Strategy, and Business Model

Anaplan, Inc., a pioneer in Connected Planning, announced that leading global research and advisory firm Gartner named Anaplan a Leader in its Magic Quadrant for Sales Performance Management  for the third year in a row. Vendors were evaluated for completeness of vision and ability to execute.

In Gartner’s evaluation, the report authors wrote, “The SPM market grew 13%, to $950 million, in 2018.” The report also noted that “Application leaders supporting sales technology should focus on operational excellence, while expanding their business case for emerging technologies such as algorithmic analytics and machine learning to remain competitive.” Anaplan believes that its inclusion in this report underscores its platform’s enterprise strength in serving large, complex customers, such as Tableau Software Inc., to help them make faster, better decisions and anticipate what is next.

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“Leveraging Anaplan to deploy and manage our sales plan has been a critical part of our company’s development,” said Matthew Kuo, Senior Sales Planning Analyst at Tableau Software. “Tableau has been an Anaplan customer for about five years, using the Anaplan platform to model complex calculations and create a single source of truth for all of our sales planning data. The platform’s flexibility has enabled us to scale for significant growth and accommodate major changes to our planning methodology. With Anaplan, our sales planning process is no longer a black box. Now, our team members collaborate on one transparent platform, use a consistent approach, and are able to analyze model data in real-time.”

In July 2018, Anaplan was also named a Leader in Gartner’s Magic Quadrant for Cloud Financial Planning and Analysis Solutions, another designation that Anaplan believes points to the company’s ability to connect planning in all parts of the enterprise with a single, unified interface. The 2019 Magic Quadrant report notes: “Gartner estimates that the market—at more than 25% adopted—understands the value of SPM in an organization.”

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“We believe this recognition validates our Connected Planning vision for Sales Performance Management and related sales effectiveness processes, while also illustrating how the company’s flexible, scalable platform is set apart in the marketplace,” said Jason Loh, Global Head of Sales Solutions, Anaplan. “Various other SPM offerings on the market evolved through acquisitions, which often left customers burdened with integrating disparate technologies and data models. The Anaplan platform is designed to align all components of a go-to-market strategy on a single platform, allowing users to easily connect their SPM processes across sales, marketing, finance, supply chain, workforce planning, and the rest of the business.”

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