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Gartner

MarTech Interview with Lisa Kalscheur, CMO at Monetate (now acquired by Kibo)

"We have been bombarded with buzzwords like “Big Data” and even AI for years now, but we are finally at a point where technologies are able to better identify signals from the large amounts of data that we are collecting to make them actionable." Tell us about your role and journey into Technology. What inspired you to start at Monetate? I love the fast pace, innovation, and nerdiness of the tech world. I studied Journalism in college and started at Ziff Davis immediately thereafter and quickly gravitated to the Marketing…

Oracle Named a Leader in the 2019 Gartner Magic Quadrant for Data Integration Tools for the 11th Consecutive Year

Oracle named in Leaders quadrant based on its ability to execute and for completeness of vision Oracle has been named a Leader in Gartner's 2019 Magic Quadrant for Data Integration Tools report for the 11th consecutive year. This year's report states, "The data integration tool market is resurging as new requirements for hybrid/intercloud integration, active metadata and augmented data management force a rethink of existing practices." "We believe being recognized as a Leader in the Data Integration Tools category for…

iFOLIO Announces Digital Platform for Sales Enablement that Delights Buyers and Sales Users with SMS and Reverse CRM

Sales enablement is becoming an imperative for businesses of all sizes according to Gartner who reports 74% of organizations increased their budget for digital sales enablement last year iFOLIO, an Atlanta based tech firm, announces today in Times Square, proprietary SMS sales tech & Leaderboard with new clients including Zoo Atlanta, The Atlanta Falcons NFL, and Now Corp. iFOLIO delivers a powerful proprietary digital portfolio platform that is Digital Marketing on Steroids. iFOLIO is effective because it is…

Gartner Survey Reveals the Three Top Brand Challenges for Marketing Leaders

Marketing Leaders Report They Struggle with Management, Relevancy and Measurement Fifty-eight percent of marketing leaders believe brand is a critical driver of buyer behavior for prospects, and 65% believe it is a critical driver of buyer behavior for existing customers, according to Gartner, Inc. However, the Gartner Brand Survey 2019 revealed that 35% of marketers struggle with managing a global brand. “Managing a global brand is a complex, multidimensional task,” said Chris Ross, vice president analyst at Gartner.…

Bpm’online Named a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, announced it has been named a Leader in the September 2019 Gartner Magic Quadrant for CRM Lead Management for bpm'online marketing(1). The report evaluates 15 vendors, defining CRM lead management as "the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team." Bpm'online marketing is…

TechTarget Launches SearchAppArchitecture.com to Help Application Architecture Teams Navigate Today’s Complex App Environments

Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. announced the launch of SearchAppArchitecture.com, a new website designed to serve the digital content needs of today’s software architect and development teams as they navigate the complex tooling, architectural and development methodologies required to manage a modern software stack. “As companies strive to become digital enterprises and leverage the latest advances in AI, the cloud and connected devices, many are…

What Is AI Marketing and How It Impacts SaaS Cloud Industry?

AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain customers. In a short span of time, Artificial Intelligence and Machine Learning (AI ML) have become the central marketable assets for SaaS and Cloud businesses. "Technology Maturity" of the organizations which are already offering and leveraging AI ML and data infrastructure in the Cloud range from start-ups, to innovators and pioneers, to leaders and trend-setters. The worldwide…

Digital Adoption Solutions is Recognized by Gartner as a New Category in Increase Sales Productivity With Digital Adoption Solutions

Digital Adoption Solutions Pioneer Whatfix Included in Gartner's Research Report on Increase Sales Productivity with Digital Adoption Solutions and the Hype Cycle for CRM Sales Technology 2019  Whatfix, the leading digital adoption platform, announced it has been named in two Gartner research reports, including: Increase Sales Productivity with Digital Adoption Solutions, published May 21, 2019 by Melissa Hilbert; and Hype Cycle for CRM Sales Technology 2019, published July 10, 2019 by Adnan Zijadic, Theodore…

Gartner Identifies Three Essential Elements That Marketing Leaders Must Address to Deliver a Results-Driven Mobile Website

Marketers Continue to Fail at Building Mobile Sites That Reflect Customers’ Preferences and Goals Multichannel marketers report that mobile-friendly websites have emerged as a dominant engagement channel for their brands, according to Gartner, Inc. In fact, Gartner predicts that, by 2020, mobile marketers will drive 80% of engagements through mobile websites. However, Gartner research has found that too many organizations build their mobile websites without accurate knowledge about, or regard for, their customers’ mobile…

Algorithmic-Guided Selling to Have Significant Impact on Sales Productivity, According to Gartner

Gartner Research Reveals Current and Emerging Sales Execution Technologies According to a recent survey by Gartner, Inc., nearly 51% of sales organizations have already deployed or plan to deploy algorithmic-guided selling in the next five years. Intended to augment more traditional sales tools, such as sales playbooks, algorithmic-guided selling uses sales data to boost the seller’s ability to engage with prospects, manage the buying process and generate quotes. In the survey of more than 250 sales leaders across 11…

Salesforce Positioned in the Leaders Quadrant of the Magic Quadrant for Digital Commerce for the Fourth Consecutive Year

Salesforce, the global leader in CRM, announced that for the fourth consecutive year, Salesforce has been named a Leader by Gartner Inc. in its 2019 Magic Quadrant for Digital Commerce. "Brands need an AI-first commerce platform to deliver the premium digital commerce experience that the market demands," said Mike Micucci, CEO, Salesforce Commerce Cloud. "With Salesforce Commerce Cloud, our customers are armed with the intelligence, tools and ecosystem they need to successfully drive revenue and scale globally." Gartner…

Brainshark Recognized in Gartner’s Market Guide for Sales Engagement Platforms

Brainshark Provides Comprehensive Solutions for Sales Enablement and Readiness Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced its inclusion as a Representative Vendor in Gartner’s Market Guide for Sales Engagement Platforms (report available to Gartner subscribers). Gartner defines sales engagement platforms as “sales tools that unite disparate sales enablement functions to enable sellers and other customer-facing resources to engage with buyers and provide a better customer…

Trend Micro Positioned as a Leader Again in Gartner Magic Quadrant for Endpoint Protection Platforms

The Cybersecurity Leader Shares How Its Apex One Solution Adds Value for Customers Across the Globe Trend Micro Incorporated, a global leader in cybersecurity solutions, announced that it has been named a Leader in Gartner, Inc.’s 2019 Magic Quadrant for Endpoint Protection Platforms, in evaluation of its Apex One endpoint security solution. Trend Micro has been named a Leader in every Gartner Magic Quadrant for this category since 2002 and believes this latest recognition proves how its strategy and performance…

Paxata Recognized in the Gartner Peer Insights ‘Voice of the Customer’: Data Preparation Tools

Paxata, the pioneer in self-service data preparation, announced that it has been recognized for its ratings by end user professionals in the 2019 Gartner Peer Insights ‘Voice of the Customer’: Data Preparation Tools, based on 17 reviews. Paxata is one of two vendors out of eight total vendors who attained the highest two ratings in “Overall Rating,” “Service and Support,” and “Evaluation and Contracting”, with scores higher than Alteryx, Microsoft, and Tableau. Paxata is also one of two vendors out of eight total that…

Salesforce Positioned by Gartner as a Leader in the Magic Quadrant for Enterprise Low-Code Application Platforms

Evaluation Based on Completeness of Vision and Ability to Execute Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2019 Magic Quadrant for Enterprise Low-Code Application Platforms. "Today's leading CIOs not only keep up with business needs, but see around corners to leverage new technologies as engines for growth," said Sarah Franklin, EVP and GM of Platform, Salesforce. "With the majority of IT leaders ready to supercharge productivity using…

cClearly Named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner

Vendors Selected for the Cool Vendor Report Are Interesting, New and Innovative cClearly, the leading provider of audience optimization solutions for search, social and programmatic and the first to offer a marketing optimization platform based on third party, real-world signals, announced that it has been selected as a Cool Vendor in the May 2019 "Cool Vendors in Artificial Intelligence for Customer Analytics" report by Gartner, Inc (report available to Gartner subscribers). In its report, Gartner states: "CX…

Information Builders Positioned in the Visionaries Quadrant of the 2019 Gartner Magic Quadrant for Data Integration Tools

Evaluation Based on Completeness of Vision and Ability to Execute Information Builders, a leader in business intelligence (BI), analytics, and data management solutions, announced it has been positioned by Gartner, Inc. in the Visionaries quadrant of the 2019 Gartner Magic Quadrant for Data Integration Tools for the second consecutive year. Modern enterprises leverage a growing arsenal of information sources that span internal, partner, and third-party applications, which often lead to information silos and insights…

Magnolia Recognized by Gartner in the Magic Quadrant for Web Content Management

Magnolia, one of the world’s leading providers of open-source content management, recently announced it has been positioned by Gartner, Inc. in the 2019 Magic Quadrant for Web Content Management for the very first time. Magnolia was the only vendor added to the Magic Quadrant this year. The report evaluated Web Content Management vendors based on ability to execute and completeness of vision. Magnolia was positioned the furthest for completeness of vision in the Niche Players quadrant. Marketing Technology News:…

Ataccama Included in the Gartner Peer Insights ‘Voice of the Customer’: Data Quality Tools Report

Ataccama—a leading provider of AI-powered data curation solutions—has been included in the July 2019 Gartner Peer Insights ‘Voice of the Customer’: Data Quality Tools report. Ataccama ONE integrates Data Discovery & Profiling, Data Catalog & Business Glossary, Data Quality Management, Big Data Processing & Data Integration, and Master & Reference Data Management. It gives you the option to start with what you need and seamlessly extend as your business requires. Marketing Technology News: Brex Launches…

Stefanini Offers Tailored Cloud Infrastructure for Better Adoption

The Company Aims to Accelerate Processes and Support Its Customers on the Digital Cloud Transformation Journey The cloud market is booming. According to the International Data Corporation (IDC), worldwide spending on public cloud services and infrastructure is forecast to reach $210 billion in 2019, an increase of 23.8% year-to-year. Gartner estimates the worldwide public cloud services market will grow 17.3% in 2019 to $206.2 billion, up from $175.8 billion in 2018. The fastest-growing segment of the market is cloud system…