Banner Before Header
Browsing Tag

GDPR

GDPR Turns One: the Data Ecosystem Has Reached a New Level of Maturity

A new regulatory change isn't something many of us get excited about – unless you're a legal geek, or an attorney expecting a flurry of new business opportunities. Marketers, advertisers and tech providers alike, we all had to get our houses in order. But we have successfully made that investment, and it is paying off. Today's global data ecosystem is a more transparent, consumer-centric space than it was before GDPR. GDPR Should Be Seen as a Necessary Investment  We need to be honest with ourselves: the race to…

Marking GDPR Anniversary, nCipher Survey Reveals Americans’ Data Privacy Attitudes

Research Shows Personal Data Privacy Is Hot-Button Issue in America, Where Distrust Runs High The General Data Protection Regulation (GDPR) went into effect in the European Union a year ago this month. GDPR, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. In addition, it has inspired government officials elsewhere in the world to develop laws addressing consumer data privacy concerns. 1 year on, how has…

OneTrust Launches Policy and Notice Management Solution to Centrally Manage and Update GDPR and CCPA Privacy Policies & Disclosures

Manage, Update and Audit Multiple Policies and Notices on Websites and Mobile Applications from a Single Dashboard with Onetrust Policy and Notice Management Solution PrivacyTech, the largest user conference dedicated to privacy technology, OneTrust launched OneTrust Policy and Notice Management to manage, update and audit multiple privacy policies and notices from a single dashboard. As a part of the OneTrust Privacy User Experience suite, OneTrust Policy and Notice Management helps companies comply with the GDPR's…

Advanced Content Marketing: How On-Page Insights Are Bringing Power Back to The Publishers

When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’ efforts to develop innovative, cookie-lite (or cookie-less) ad businesses are starting to drive some growth in Content Marketing. In a marketplace where consumer data protection initiatives limit third-party cookie access and increase browser restrictions, the data publishers can share…

iPinYou Took the Lead in Construction of Big Data Security Systems

Recently, the AI marketing solutions provider iPinYou has passed the highest level of national information security assessment in China. The assessment aims to promote industry standards for big data system construction and collaboration. This national recognition marks an important step for iPinYou in the efforts of establishing a comprehensive data security system, which has become an increasingly crucial link in AI driven marketing solutions. As a milestone in data protection endeavor, the EU General Data Protection…

DataGrail Research Reveals 70% of Privacy Professionals Agree Their Systems Will Not Support New Privacy Regulations

Thousands of Manual Processes Increase Risk of Human Error, Strain Productivity; Half of Companies Missed GDPR Compliance Deadline--Most Plan New Hires for Regulations DataGrail, the privacy management platform purpose-built for the European (GDPR), Californian (CCPA) and impending privacy regulations, announced the publication of "The Age of Privacy: The Cost of Continuous Compliance." The report benchmarks the operational impact of the European General Data Protection Regulation (GDPR) and the California Consumer…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

The Three Promises Every Marketer Must Make

We’re moving into a golden era for marketing. Post-GDPR, organizations have finally shifted away from the use of third-party data and are focusing their efforts on engaging customers who have actively consented to sharing their personal information. This higher quality data means marketers have better customer insights and can deliver easier, relevant and more all-round exceptional experiences. However, in return, there are significantly higher expectations from consumers that marketers will use the information they…

MarTech Interview with Christian Sauer, Founder, Webtrekk

"In order to prepare for and master the Data Science Economy, it is crucial that companies collect data about anything relevant for their daily business." Tell us about your role and journey into Marketing Technology. And what inspired you to start Webtrekk? I initially gained my first professional experience in the banking and consulting sector, before I founded an edutainment website for children in the year 2000. But as a business economist my biggest interest always lay in the field of economy trends. With the…

MarTech Interview with Juliette Rizkallah, CMO, SailPoint

"Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a daily or even an hourly basis." Tell us about your role and journey into Technology. What inspired you to start at SailPoint? I began my career as a strategy consultant with a passion for business and finance. After graduating from Harvard Business School, I moved to San Francisco and spent two years at Bain & Company. I then realized that the best way to stay in the Bay Area was to get into the high-tech…

Why Brands Should Take a Second Look at Second-Party Data

Did you know that 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within twelve months.  The new crop of DTC brands have relied heavily on social media platforms to attract and engage new customers, especially as the influencer industry seems to have reached peak levels. While there’s no denying that these platforms help boost brand recognition, there can be downsides. Platforms can be costly, not to mention that they act as a “middleman” for your brand, rather than…

MarTech Interview with Declan Kennedy, CEO, StitcherAds

"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." Tell us about your role and journey into technology. What encouraged you to create StitcherAds? I've been in tech since 2008. Formerly, I was an investment banker, and my goal back then was to become a VC. The best way to learn the VC trade was to put in work at startups. Since then, I've been a full-time tech founder, and my appetite for becoming a VC has diminished. StitcherAds gained traction in 2013,…

Sales Development Report: Bots, Chat Will Be the Next Big Thing, Live Call Still Dominates and GDPR Drives Changes

Third Annual Report Reveals New Sales Development Applications Across Organizations; Key Areas in Which Teams Are Challenged and Successful GDPR is forcing sales development functions to adopt LinkedIn as one of the top outbound channels for Sales Development Reps (SDRs), according to new research released today by research and advisory firm, TOPO. The 2019 Sales Development Benchmark Report analyzes top trends, strategies and tactics adopted by today’s leading sales development organizations, detailing what B2B…

OneTrust-IAPP Research: Most US Companies are Not Ready for the CCPA

With Only Six Months Until the CCPA's Implementation Date, Research Reveals Less than Half Will be Prepared International Association of Privacy Professionals' (IAPP) Global Privacy Summit, OneTrust and the IAPP announced the results from research analyzing California Consumer Privacy Act (CCPA) preparedness in advance of the regulation's Jan. 1, 2020 compliance deadline. The IAPP, the largest and most comprehensive global information privacy community and resource, and OneTrust, the largest and most widely-used…

MarTech Interview with Sam Carter, CEO, Fospha

"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer experiences and maximize return on investment."What is Fospha and how does it fit into a CMOs technology stack? Fospha is a marketing optimization specialist, helping brands solve their biggest challenges through the integration of siloed customer data and data-science measurement products. According to the latest report by Boston Consulting Group, three technical enablers are…

Okera Introduces Attribute-Based Access Control for Data Lake Security and Access Management

Automates Sensitive Data Tagging and Policy Assignment for Managing Access at Scale Okera, the leading active data management company for data lake security and governance, announced the release of new attribute-based access control (ABAC) and automated business metadata tagging and policy enforcement capabilities. These new features help enterprises simplify how to manage, secure, and govern data access on data lakes at scale in an easy and automated manner. ABAC enables users across multiple business units to work with…

Data Integrity: A Marketer’s Opportunity Today

When data integrity is done right, modern marketers will see efficiency, revenue growth and positive brand impact in 2019. Everywhere I go, the topic du jour is data discipline, and the outlook on it is somewhat somber. At LiveRamp’s RampUp, Outsell, and AdExchanger’s Industry Preview conferences, to name a few, marketers were lamenting the crisis of confidence in data and how they must be more conservative in their approach to sourcing, aggregating and using information while staying on the right side of COPPA and…

TechBytes with Alice Blair, Head of Marketing, Engage Hub

Tell us about your role at Engage Hub and the team/technology that you handle. Engage Hub provides solutions that bring together disparate data to automate AI-driven customer experiences across multiple channels — from SMS to Facebook Messenger and WhatsApp. We work with clients across the globe, across multiple sectors (such as retail, financial services and telecoms), so that they can deliver relevant experiences to customers via their preferred channel. In my role as Head of Marketing, I’m responsible for our…

TechBytes with Sandro Catanzaro, Chief Innovation Officer, dataxu

Tell us about your role at dataxu and the team/technology you handle. I am Co-Founder of dataxu and also its Chief Innovation Officer. In this capacity, I oversee our TV and media business, on both the buy- and sell-side. My team is responsible for bringing our TV and media solutions to market, from pre-sale to customer integration and all the steps in between. dataxu is uniquely positioned to meet both advertiser and publisher needs around advanced TV, so it’s an exciting time to be leading charge in a very hot…

Marketpoint to Preview NextGen CRM Solution featuring Zuant Integration at CRM Evolution

Global CRM Pioneer Marketpoint Will Preview the Relaunch of Its Signature Solution, Marketpoint CRM 3.0, During the 2019 CRM Evolution Conference and Expo. This Year’s Show Will Be Held at the Renaissance Washington DC Hotel, April 29 – May 1. Register Here and Visit Marketpoint in Booth #400 Global CRM pioneer Marketpoint will preview the relaunch of its signature solution, Marketpoint CRM 3.0, during the 2019 CRM Evolution Conference and Expo. This year’s show will be held at the Renaissance Washington DC Hotel, April 29…