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GDPR

TechBytes with Marc Sabatini, CEO at aqfer

What is aqfer? The aqfer marketplace is an environment where marketers, who are currently licensing the aqfer data-centric marketing architecture, can license data from a data provider in the marketplace, who is also an aqfer licensee, to seamlessly utilize that data as per the terms in their direct license with the data provider. The advantage comes from leveraging technology already in place between the two parties (data company and marketer) to reduce the friction of moving data around and matching, and adding…

New Survey Shows +26% Increase in Businesses Collecting Consent From 2018 To 2019, Indicators Point To Gap In Compliance Knowledge

PossibleNOW Survey Shows Many Companies Have Increased Consent Collection, Yet Lack Understanding of Regulations that Govern Consent PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced the results of its latest survey, showing a +26% increase in businesses utilizing consent collection from 2018 to 2019. Last year, just 38% of companies reported collecting consumer consent. Another 31% reported they weren’t sure if they were collecting this information. This year, 64%…

Ataccama Included in the Gartner Peer Insights ‘Voice of the Customer’: Master Data Management Solutions Report

Ataccama—a leading provider of AI-powered data curation solutions—has been included in the 2019 Gartner Peer Insights ‘Voice of the Customer’: Master Data Management Solutions Report Ataccama ONE integrates Data Discovery & Profiling, Data Catalog & Business Glossary, Data Quality Management, Big Data Processing & Data Integration, and Master & Reference Data Management. It gives you the option to start with what you need and seamlessly extend as your business requires. Marketing Technology News:…

IBM Study: More Than Half of Organizations with Cybersecurity Incident Response Plans Fail to Test Them

Yet Use of Automation Improved Detection and Containment of Cyberattacks by nearly 25% IBM Security announced the results of a global study exploring organizations' preparedness when it comes to withstanding and recovering from a cyberattack. The study, conducted by the Ponemon Institute on behalf of IBM, found that a vast majority of organizations surveyed are still unprepared to properly respond to cybersecurity incidents, with 77% of respondents indicating they do not have a cybersecurity incident response plan…

TrustArc Platform Enhancements Address Growing Need for Marketing Compliance Solutions

Updates Further Advance TrustArc Leadership as the Industry's Only End-to-End Solution to Manage Digital Marketing Privacy Compliance for GDPR, CCPA and Other Global Regulations TrustArc, the leading privacy compliance management company, announced a major expansion of their industry leading privacy platform to address a growing need to meet marketing compliance requirements for GDPR, CCPA, and other regulations. The requirements include managing behavioral advertising notices, consent preferences, website monitoring, and…

INTO University Partnerships Selects OneTrust for Privacy Program Compliance Efforts

The Independent Global Organization That Connects Students and Universities Across the Globe Streamlines Privacy Throughout the Company with OneTrust OneTrust, the largest and most widely-used dedicated privacy management technology platform with 2,500 customers, announced INTO University Partnerships, an independent organization focused on expanding higher education opportunities for students worldwide, chose OneTrust for its global privacy compliance efforts. INTO selected OneTrust's Assessment Automation (PIA/DPIAs),…

New Zealand-Based Sphere Identity Confronts Digital Identity Dilemma with Launch of Self-Sovereign Platform

Leading Self-Sovereign Digital Identity System to Remove Friction from KYC Process Sphere Identity, a global, digital identity system, has launched its two-part business platform and mobile application, which will allow businesses to sign up customers in a secure, compliant, and global way, while also giving users simple control of their data. Sphere Identity is one of the first self-sovereign identity platforms built for digital commerce, backed by distributed storage technologies, providing one-click consumer…

Really Simple Systems CRM Announces the Release of Its Integration With Microsoft Azure

Top small business CRM vendor, Really Simple Systems, has announced the release of its integration with Microsoft Azure, enabling customers to enhance their security and simplify systems’ access. The integration means companies can now control access to their Really Simple Systems CRM system using Microsoft Azure’s Single Sign-on feature, as part of the Azure Active Directory. For organizations using cloud applications, this development provides a robust centralized identity solution, keeping up with today’s security…

New Dell EMC Research: Most Businesses Worldwide Now Recognize Value of Data Yet Struggle with Adequate Data Protection

The Number of Businesses Unable to Recover Data After an Incident Nearly Doubled from 2016, According to the Global Data Protection Index Surveying 2,200 It Decision Makers from 18 Countries Dell EMC announces the results of the third Global Data Protection Index revealing an explosive growth rate of data of 569 percent and an impressive jump in data protection "adopters" of nearly 50 percentage points since 2016. The research, which surveyed 2,200 IT decision makers from both public and private organizations with 250+…

TechBytes with Glen Hagensen, Head of Marketing, Templafy

Tell us about your role and journey into Marketing Technology. How did you arrive at Templafy? I joined Templafy when we were just 5 employees in total and marketing was basically non-existent. I started formulating a strategy and a plan for how a marketing department could bring value into the company and setting up a full-stack marketing setup with a website, advertising, tracking, lead nurturing, etc., with the primary focus on inbound marketing. After proving the hypnosis that inbound marketing could bring in paying…

SecureRedact Brings Video Anonymisation to All

SecureRedact Platform from Pimloc Allows Anyone to Anonymise Video Using Machine-Learning Policies like GDPR and California's Consumer Privacy Act have made the conversation around personal data more active and healthy than ever before. And yet, while a text string like your email address or birthday is easily fixed, the same organisation might hold thousands of hours of video, full of innocent faces. Pimloc is launching SecureRedact, a platform that makes video anonymous by default. From law enforcement agencies to…

How Your App Can Escape the Doom of Becoming a Fad

Last year brought a powerhouse class of apps that changed the mobile landscape, not only for consumers but also for marketers and app developers. It is clear that the goal for developers and marketers in mobile is to connect with their users, bring them together, and create or enhance experiences. Some examples we have seen would be MoviePass’ attempts to disrupt how audiences go to movie theaters, or HQ Trivia’s push to bring audiences together at designated times and deliver real-time interactive experiences. While…

MarTech Interview with Rich Kahn, CEO, Anura.io

"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation only to waste money, tarnish your reputation, and increase your TCPA compliance risk." Tell us about your role and mission to educate others on the dangers of ad fraud. I’ve been fighting ad fraud since the late ‘90s. While at an AdTech NYC tradeshow in 2000, I woke up and told the person I was rooming with, “I think I can solve ad fraud.” I wrote a little piece of code, 69 lines of code. At the time, it was very…

Is This the End of the Data-By-Stealth Model?

GDPR may be an EU regulation, but its enforcement is having a global impact on privacy awareness and, in the process, exposing the business model underpinning Big Tech’s data economy. We now know that Facebook and Google, in particular, have deployed stealth strategies to collect personal data. Until now, we’ve hardly noticed, but GDPR has shone a spotlight on this highly profitable business model. From cookies in browsers to mapping social media behavior, trawling personal contacts, tracking where you go and even what…

TechBytes with Mark Gorman, CEO, Matrix Solutions

Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is actually connected through my work with Main Line Equity Partners, which finds technology or technology-enabled companies in which we see potential to invest and help them grow. Matrix Solutions had an impressive footing in linear broadcast, especially at the local level, but I saw the potential to enhance its functionality among the non-linear media industry and in both the national and international playing…

Mobile Customer Communications in a GDPR World

For years, retailers, travel and hospitality companies, banks and other businesses have relied on SMS and mobile chat to reach customers and provide efficient and rapid resolution for their issues. SMS has proven to be a more effective mobile marketing channel than any other. Reports have indicated SMS marketing messages have up to a 98 percent open rate and messages are opened within three seconds of being received. Some experts have estimated that by 2020, the number of consumers that have opted in to receiving business…

TrueVault Launches Solution to Automate the Daily Grind of GDPR Compliance

New Solution Is the Only Product That Automates the Day-To-Day Compliance Tasks of GDPR and the Upcoming California Consumer Privacy Act TrueVault, the first data security company completely focused on helping businesses protect personal data, launched TrueVault Atlas, the only solution that is designed to introduce efficiency and give businesses confidence by automating critical GDPR tasks, such as fulfilling data subject requests and detecting data processing anomalies. TrueVault Atlas is an essential tool for any…

Odaseva Closes $11.7 Million in Funding to Accelerate Delivery of Data Protection and Data Operations for Enterprises Running Business…

Odaseva, the all-in-one cloud data management platform for enterprises running critical business applications in the cloud such as Salesforce, announced a Series A funding round of $11.7 million. The round, led by Partech with participation from new investor Salesforce Ventures and existing investor Serena, will help the company accelerate its go-to-market strategy and build on successes with global customers that include General Electric, Heineken, Orange Bank, Robert Half, Schneider Electric and Toyota. The new round, in…

New Technology from Egress Makes It Easier to Send and Receive Secure Emails

People-centric data security provider Egress has announced its latest releases, which use machine learning to improve sender and end user experience, and enhance protection against data breaches. The new software, Egress Risk-based Protection and Egress Smart Authentication, determine the actual risk of a data breach as information is sent and accessed via email, to ensure the right security is applied. Both solutions tackle a common problem with security tools: that one-size-fits-all approaches often leave users…

Better Advertising Experiences Start with Data Transparency

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As programmatic becomes further ingrained as the predominant ad placement solution, advertisers are in-housing this technology to gain greater control and management of data, targeting, performance, and ad spend – to name a few benefits. Programmatic currently accounts for more than 80% of digital ad spend, but to drive meaningful engagement and…