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GDPR

How Your App Can Escape the Doom of Becoming a Fad

Last year brought a powerhouse class of apps that changed the mobile landscape, not only for consumers but also for marketers and app developers. It is clear that the goal for developers and marketers in mobile is to connect with their users, bring them together, and create or enhance experiences. Some examples we have seen would be MoviePass’ attempts to disrupt how audiences go to movie theaters, or HQ Trivia’s push to bring audiences together at designated times and deliver real-time interactive experiences. While…

MarTech Interview with Rich Kahn, CEO, Anura.io

"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation only to waste money, tarnish your reputation, and increase your TCPA compliance risk." Tell us about your role and mission to educate others on the dangers of ad fraud. I’ve been fighting ad fraud since the late ‘90s. While at an AdTech NYC tradeshow in 2000, I woke up and told the person I was rooming with, “I think I can solve ad fraud.” I wrote a little piece of code, 69 lines of code. At the time, it was very…

Is This the End of the Data-By-Stealth Model?

GDPR may be an EU regulation, but its enforcement is having a global impact on privacy awareness and, in the process, exposing the business model underpinning Big Tech’s data economy. We now know that Facebook and Google, in particular, have deployed stealth strategies to collect personal data. Until now, we’ve hardly noticed, but GDPR has shone a spotlight on this highly profitable business model. From cookies in browsers to mapping social media behavior, trawling personal contacts, tracking where you go and even what…

TechBytes with Mark Gorman, CEO, Matrix Solutions

Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is actually connected through my work with Main Line Equity Partners, which finds technology or technology-enabled companies in which we see potential to invest and help them grow. Matrix Solutions had an impressive footing in linear broadcast, especially at the local level, but I saw the potential to enhance its functionality among the non-linear media industry and in both the national and international playing…

Mobile Customer Communications in a GDPR World

For years, retailers, travel and hospitality companies, banks and other businesses have relied on SMS and mobile chat to reach customers and provide efficient and rapid resolution for their issues. SMS has proven to be a more effective mobile marketing channel than any other. Reports have indicated SMS marketing messages have up to a 98 percent open rate and messages are opened within three seconds of being received. Some experts have estimated that by 2020, the number of consumers that have opted in to receiving business…

TrueVault Launches Solution to Automate the Daily Grind of GDPR Compliance

New Solution Is the Only Product That Automates the Day-To-Day Compliance Tasks of GDPR and the Upcoming California Consumer Privacy Act TrueVault, the first data security company completely focused on helping businesses protect personal data, launched TrueVault Atlas, the only solution that is designed to introduce efficiency and give businesses confidence by automating critical GDPR tasks, such as fulfilling data subject requests and detecting data processing anomalies. TrueVault Atlas is an essential tool for any…

Odaseva Closes $11.7 Million in Funding to Accelerate Delivery of Data Protection and Data Operations for Enterprises Running Business…

Odaseva, the all-in-one cloud data management platform for enterprises running critical business applications in the cloud such as Salesforce, announced a Series A funding round of $11.7 million. The round, led by Partech with participation from new investor Salesforce Ventures and existing investor Serena, will help the company accelerate its go-to-market strategy and build on successes with global customers that include General Electric, Heineken, Orange Bank, Robert Half, Schneider Electric and Toyota. The new round, in…

New Technology from Egress Makes It Easier to Send and Receive Secure Emails

People-centric data security provider Egress has announced its latest releases, which use machine learning to improve sender and end user experience, and enhance protection against data breaches. The new software, Egress Risk-based Protection and Egress Smart Authentication, determine the actual risk of a data breach as information is sent and accessed via email, to ensure the right security is applied. Both solutions tackle a common problem with security tools: that one-size-fits-all approaches often leave users…

Better Advertising Experiences Start with Data Transparency

In 2019, brands are demanding more accountability from their agency partners, with 45% of marketers already taking some or all their media-buying plans in house as of last year. As programmatic becomes further ingrained as the predominant ad placement solution, advertisers are in-housing this technology to gain greater control and management of data, targeting, performance, and ad spend – to name a few benefits. Programmatic currently accounts for more than 80% of digital ad spend, but to drive meaningful engagement and…

OneTrust Scales Customer Base More Than 400% to over 2,000, Doubles Headcount to 600 Employees and Is Awarded 16 Patents in 2018

Global Growth Fueled by New Regulations and Consumer Demands for Privacy Protection OneTrust, the largest and most widely used dedicated privacy management technology platform, announced year-over-year growth across product offerings, customers and employees. In 2018, OneTrust customers grew to surpass 2,000 worldwide. To meet this demand, OneTrust more than doubled global headcount to exceed 600. OneTrust’s international growth continued with expanded key offices in Atlanta, London, as well as a new local office in …

Four Marketing Trends to Watch in 2019

Over the last 12 months, marketers and advertisers have been confronted with a handful of interesting and evolutionary changes, especially as it relates to technology. From the long-awaited implementation of data regulations such as GDPR to the continuation of the agency/in-house programmatic battle, it’s been an eventful and fast-paced year. So, what will change and what will stay the same over the next 12 months? While some of my predictions are continuations of areas we’ve seen develop over this past year, others…

Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?

Ever wonder why you have to fill out those long forms to sign before joining in a potentially dangerous activity? Or the checkbox at the bottom of an end-user agreement before you can use a new piece of software, the numerous documents that are part of every major fiscal purchase. These grueling processes are developed by companies in response to a regulation, an issue or advice from a lawyer.  Administrations are responding similarly to growing regulatory concerns such as GDPR, ePrivacy and CCPA. In hopes of adopting the…

TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd

What was the most impactful event/moment of the year for you (specific to your industry and expertise)? The growth of header bidding. This meant that most SSPs moved traffic from first-price to second-price auctions, and had a major impact on the industry. We responded by completely changing our campaign optimization strategy to focus more on maximum rather than minimum spending. The result is that publishers get the highest price for their inventory and advertisers gain more transparency around how much they are…

Io-Tahoe Releases Enhanced Smart Data Discovery Solution, with PII and Sensitive Data Discovery Capability, Enabling Compliance with CCPA

Smart Data Discovery and AI-Driven Data Catalog Solution Robustly Supports CCPA and Other Regulatory Requirements like GDPR and Hipaa with Enhanced PII and Sensitive Data Discovery Capabilities Io-Tahoe, a pioneer in smart data discovery and AI-driven data catalog products, in its efforts to continue to transform the data discovery market, announced it has released the latest version of its Smart Data Discovery platform with enhanced PII and Sensitive Data Discovery capabilities. Leveraging Io-Tahoe’s advanced technology…

GDPR Should Be Hailed in an Industry Increasingly Moving Online

When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months on, and it has certainly changed the face of how brands access, handle and store their consumers’ data. While companies rushed to achieve compliance with GDPR, the true extent of the regulation remains to be seen; with regulators just beginning to hand out major fines in the post-GDPR era. So, as we all wait with bated breath for more regulatory enforcement, how are brands and…

Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

GDPR Edge Is Now Truyo

Renaming Reflects Demand for Privacy Rights Automation Beyond Europe Privacy rights automation platform GDPR Edge changes name to Truyo. Privacy regulations are expanding beyond the European Union's General Data Protection Regulation (GDPR), to include the California Consumer Privacy Act (CCPA) and other states and countries. Truyo continues to set the industry standard for true enterprise-grade automation of privacy rights, furthering its commitment to help enterprise companies both assess and operationalize privacy…

Deloitte’s ‘Tax in 2020’ Initiative Includes an Unprecedented Investment to Create a New Digital Client Experience

Initiative Reinforces the Business' Commitment to Helping Clients Navigate a Complex Tax Landscape with Innovative and Flexible Solutions That Deliver Insights and Value Deloitte shared more details of its global 'Tax in 2020' initiative, a three-year digital transformation plan launched in 2018. The plan is anchored by its unprecedented investment in building a seamless global tax experience for its clients. Tax in 2020 is focused on reimagining how clients navigate the increasing change and complexity in the tax…

Braze Achieves Global ISO 27001 Certification

Leading Customer Engagement Platform Recognized for Ongoing Commitment to Information Security Braze, the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more announced it has obtained ISO 27001 certification, representing its continuous commitment to providing customers with the highest level of information security management. The certification was performed by Schellman & Company, LLC, an ANAB and UKAS accredited Certification Body. ISO…

Zuant Sets the Standard for Mobile Contact Data Compliance with Launch of Zuant Vault

Zuant Vault Is a Secure Datastore That Lives in the Cloud Zuant, the award-winning mobile lead capture cloud solution announces the launch of Zuant Vault for guaranteed mobile customer data compliance. In a world focused on security and privacy issues, Zuant Vault provides precise control and management of contact data to meet the most stringent regulations such as GDPR. Zuant will host a 30 minute webinar on February 6, at 12pm to demo Vault and answer audience questions. Zuant CEO, Peter Gillett, warns,…