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GDPR

TechBytes with Roger Kjensrud, Co-Founder and CTO, Impact

Roger Kjensrud Co-founder and CTO, Impact Continuing on our mission to bring first-hand insights into GDPR and its impact on global operations, we spoke to Roger Kjensrud, Co-Founder and CTO, Impact. Roger tells us about how GDPR could impact martech companies, particularly the ones based in the US but with a sizeable clientele in the EU.Tell us about your role at Impact and the technology/team you handle. I am a co-founder and the CTO of Impact. I lead all technology teams that build and operate a scalable and…

OneTrust Leads Global Privacy Management Software Market: Ovum Report

Independent Research Film Ovum Has Named Privacy Management Software Company OneTrust as a Leader in the Market It has been two months since the launch of the European Union’s General Data Protection Regulation (GDPR). While the risk of data breach still hangs in the air like the mythical Damocles’ Sword, many companies have chosen to minimize the risk by adopting privacy management solutions. In its recent report, Ovum, a leading analyst and research firm, has named OneTrust as a strategic leader in the global privacy…

The End of Brand Demolition

Imagine a world where it’s considered okay for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to their home. Then what if the sales rep continued popping up for the next month, asking about the dress the shopper had looked out. Pretty outrageous? However, that’s the status quo created by adtech online. This is not normal. This is not good customer service or the best use of our brightest brains. It’s grubby, irritating and often fraudulent, with…

TechBytes with Blake Brannon, VP Products, OneTrust

Blake Brannon  VP Products,  OneTrust Meeting GDPR guidelines is an on-going disruption that has made most businesses stand up and look beyond their traditional data privacy standards. How do cookies fit into all the hustle-bustle of GDPR? OneTrust's Blake Brannon provides insights on Cookiepedia and how it helps their large partner network to support Privacy Initiatives, including GDPR.Tell us about your role at OneTrust and the team and technology that you handle. As VP of Product, I oversee all aspects of product…

Interview with Oksana Sokolovsky, Co-Founder and CEO, Io-Tahoe

"Visual search that ties objects to relative information will become one of the key enablers in data-driven sales."Tell us about your role and journey into technology. What made you launch Io-Tahoe? I fell in love with technology after I realized how powerful and enabling it can be. My passion for IT developed in the mid-1990s. I pursued my MS in Computer Science and started my career in Technology after completing my Masters in Psychology. Since then my passion has grown as I see modern technologies constantly evolving,…

80 Percent of Marketers Concerned Their Marketing Technology Vendors Might Expose Their Company to GDPR Legal Risks

New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant; Most Companies Still Working Toward Compliance Demandbase, the leader in Account-Based Marketing (ABM), unveiled the results of its Privacy and GDPR survey, issued in conjunction with global research firm, Demand Metric, to understand marketers' approach to data privacy. The research was conducted about one month after the GDPR deadline and found that 23 percent of marketers surveyed were not even aware of the GDPR. Of…

TechBytes with Anudit Vikram, SVP of Audience Solutions, Dun and Bradstreet

Anudit Vikram SVP of Audience Solutions, Dun and Bradstreet GDPR is now perceived as a very positive development for data management, even as it continues to force marketing and advertising teams to count their ducks before attempting to coax customers and online visitors into sharing their private data. That's encouraging and marketing teams would eventually get a hang of staying within the GDPR boundaries. Anudit Vikram,  SVP of Audience Solutions at Dun and Bradstreet, spoke to us about the direct implications of GDPR…

TechBytes with Jon Aniano, Chief Product Officer, Copper (Formerly ProsperWorks)

 Jon Aniano Chief Product Officer, Copper Recently, ProsperWorks rebranded itself to Copper. While the transformation is aimed to make CRM more productive and to make a long-term relationship, the core technology remains a powerful driving force for the company. Jon Aniano, Chief Product Officer, Copper (formerly ProsperWorks) spoke to us about their CRM for G-suite and the core tenets of their martech offering.Tell us about your role at Copper and the team/technology you handle. I'm the Chief Product Officer at…

Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix? As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

What’s Cooking at Salesforce? SessionM’s 23.8 Million Series E Funding Led by Salesforce Ventures

This is the Second Investment in SessionM by Salesforce Ventures Salesforce Ventures, the global corporate investment group of Salesforce, led the $23.8 million funding round for SessionM, a customer data and engagement platform. Other existing premier investors that participated in the round included Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. This is the second investment in the company by Salesforce Ventures. It had earlier participated in a $35 million…

Interview with Liam Galin, President and CEO, Matomy

"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – up to five hours a day."Tell us about your role at Matomy and how you got here. I joined Matomy as President and CEO in 2018 following a long career in technology and global business, with a focus on telecommunications. Before landing at Matomy, I served as President and CEO of Flash Networks, the leading provider of optimization, monetization and security solutions for mobile operators. My interest…

Easy Data Portability Comes to Town With Google’s Data Transfer Project

Google, Along With Microsoft, Twitter, and Facebook, is Introducing the Open-source Data Transfer Project, Which Will Enable Consumers to Directly Transfer Their Data Between Services Tech giants Google, Microsoft, Facebook, and Twitter have come together for Google’s ambitious Data Transfer Project. The open-source service allows users to directly transfer their data from one online service provider to another, seamlessly and hassle-free. Data Transfer Project builds on Google's on-going work for transferring data…

A Penny For Your Thoughts: Can Consumers Become The Benefactors Of Our Own Data?

Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has ever actually given me a penny for my thoughts – or my data, for that matter. We live in a world where data is king; and yet, we have very little control over how our personal data is used for the financial gain of those that collect it. In light of data breaches, privacy concerns, and recent General Data Protection Regulations (GDPR) in Europe, perhaps it’s time we take the ownership and monetization back into our…

Interview with John Lim, Founder and CEO, linknexus

"Marketers don’t need to understand the tech but need to understand the power of what the tech can do."Tell us about your role at linknexus and how you got here. Starting and growing the digital agency, Life in Mobile, over the past 5 years made me realize that there was a great opportunity for a marketing intelligence platform like linknexus. This linknexus technology was tested and proven with my digital agency for clients like Pepsi, Heineken, and EXIT Realty with the goal to give marketers the freedom to control…

Blis Adds New Blockchain Platform for Better Audience Data Fidelity and Transparency

Blis Launches Blockchain Platform with Unilever as a Pilot Partner Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit, and Beringea, announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data privacy regulations, understand where it came from, and to account for the performance of data…

Twiin Inc. Launches Avalon; Social Media App Prioritizes Privacy And Aims To Put Human Context Into Online Communication

Empower Yourself to Feel, Express, and Share More Deeply and Freely Without the Clutter and Noise of Today's Social Media Avalon, a new social networking app from Twiin Inc., is an evolutionary step forward with a more human, streamlined, and private way to communicate and connect online. Tapping into extensive research in the science of human responding and emotion, Avalon recreates real-time social feedback by modeling the real world experience of face-to-face sharing with a close contact. Unlike other social media…

TechBytes with Srinivas KC, VP and GM, Video, InMobi

Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten of advertising'. Today, programmatic advertising is the hottest buzzword for advertisers; much of it attributed to the shining rise of 'mobile advertising'. Recently, InMobi, a leading mobile adtech provider, announced it has entered a strategic technology collaboration with Microsoft. To better understand the state of mobile adtech and it's relation to programmatic, we spoke to Srinivas KC, VP and GM, Video,…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech

In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook's biggest sin is, in fact, the case of Cambridge Analytica. What is it for the ad tech world? The financial success of the most famous social network is advertising. That’s how Facebook made $16 billion in profit on revenues of $40.7 billion in 2017. And that’s how the whole digital advertising ecosystem works; it’s a $330 billion market worldwide. Zuckerberg explains that Facebook doesn't sell user…

Interview with Peter Gillett, CEO, Zuant

"Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale."Tell us about your role and how you got here? Well, as CEO, I’m pleased to report that Zuant's normal admin functions and financial governance are both well developed and benefit from the use of some very good and easy to use systems such as Harvest, Xero and Basecamp. This means that I can be fully engaged with Product Development and Sales & Marketing, which are my main interests. The start of all this was…