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GDPR

Interview with John Lim, Founder and CEO, linknexus

"Marketers don’t need to understand the tech but need to understand the power of what the tech can do."Tell us about your role at linknexus and how you got here. Starting and growing the digital agency, Life in Mobile, over the past 5 years made me realize that there was a great opportunity for a marketing intelligence platform like linknexus. This linknexus technology was tested and proven with my digital agency for clients like Pepsi, Heineken, and EXIT Realty with the goal to give marketers the freedom to control…

Blis Adds New Blockchain Platform for Better Audience Data Fidelity and Transparency

Blis Launches Blockchain Platform with Unilever as a Pilot Partner Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit, and Beringea, announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data privacy regulations, understand where it came from, and to account for the performance of data…

Twiin Inc. Launches Avalon; Social Media App Prioritizes Privacy And Aims To Put Human Context Into Online Communication

Empower Yourself to Feel, Express, and Share More Deeply and Freely Without the Clutter and Noise of Today's Social Media Avalon, a new social networking app from Twiin Inc., is an evolutionary step forward with a more human, streamlined, and private way to communicate and connect online. Tapping into extensive research in the science of human responding and emotion, Avalon recreates real-time social feedback by modeling the real world experience of face-to-face sharing with a close contact. Unlike other social media…

TechBytes with Srinivas KC, VP and GM, Video, InMobi

Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten of advertising'. Today, programmatic advertising is the hottest buzzword for advertisers; much of it attributed to the shining rise of 'mobile advertising'. Recently, InMobi, a leading mobile adtech provider, announced it has entered a strategic technology collaboration with Microsoft. To better understand the state of mobile adtech and it's relation to programmatic, we spoke to Srinivas KC, VP and GM, Video,…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech

In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook's biggest sin is, in fact, the case of Cambridge Analytica. What is it for the ad tech world? The financial success of the most famous social network is advertising. That’s how Facebook made $16 billion in profit on revenues of $40.7 billion in 2017. And that’s how the whole digital advertising ecosystem works; it’s a $330 billion market worldwide. Zuckerberg explains that Facebook doesn't sell user…

Interview with Peter Gillett, CEO, Zuant

"Mobile Lead Capture in a GDPR compliant way is the final frontier to build usable, qualified data at scale."Tell us about your role and how you got here? Well, as CEO, I’m pleased to report that Zuant's normal admin functions and financial governance are both well developed and benefit from the use of some very good and easy to use systems such as Harvest, Xero and Basecamp. This means that I can be fully engaged with Product Development and Sales & Marketing, which are my main interests. The start of all this was…

Empowering Consumers to Control their Personal Data, Freckle Launches Killi

Killi, the Revolutionary App Built on the Blockchain, Not Only Allows Consumers Control of their Identity but Provides F500 Brands with GDPR-Compliant Data Freckle IoT, the leading multi-channel offline attribution company, announced the launch of Killi, a consumer application built on the blockchain that allows people to take back control of their identity from corporations that have been using it for their benefit without the consumers’ express consent. Now available in both the Apple and Google stores in North America,…

TechBytes with Jesse Wolfersberger, Chief Data Officer, Maritz Motivation Solutions

Jesse Wolfersberger CDO, Maritz Motivation Solutions AI is a powerful force for marketing and sales teams. After finding 'romantic buyers', we had a chance to know another set of customers in the buyer's journey. These are 'Mercenary Loyalists'. To better understand the scope of sales enablement in empowering employees and improving collective dimensions in the business, we spoke to Jesse Wolfersberger, Chief Data Officer at Maritz Motivation Solutions.Tell us about your role at Maritz and the team/technology you handle.…

Conquering Data Veracity and Privacy Concerns with Blockchain Technology

Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and launch campaigns that resonate with consumers. Brands need to be more clear with consumers about utilization of data for a greater customer experience but transparency also helps to ensure data veracity surrounding campaign reach and spend,  which helps mitigate ad fraud. To overcome data transparency and veracity concerns, brands are taking a new approach to digital marketing by leveraging incentivized social…

video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018

video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is turning into a solid tech stack for modern B2B marketing teams that are willing to invest more in delivering relevant experiences in shorter time. Cannes Lions: The International Festival of Creativity demonstrated why marketers rely so much on video technologies to drive their revenue. Video Is Ubiquitous, It’s Always On, and Ever-Present. At the event, we spoke to video intelligence's Co-founder…

Top US Affiliate Marketers to Gather at Annual Rakuten Marketing DealMaker

Maritz Chief Behavioral Officer, Charlotte Blank, Keynoting Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced DealMaker 2018, its annual affiliate marketing event shaping the future of digital marketing and advertising. Taking place on 27-28 June in Brooklyn, NY, this year's conference will host 1000+ performance marketing leaders participating in a two-day event dedicated to business education and strategy, advertiser and publisher…

DMA Selects OneTrust for GDPR Privacy Programme and Marketing Compliance

The UK's Top Organisation for Data-Driven Marketers Will Leverage OneTrust for Its Internal GDPR and ePrivacy Compliance Programme DMA, the UK's member-based network of 1,000 data-driven marketing companies, announced that it selected OneTrust, the global leader in privacy management and marketing compliance software to automate its privacy programme for compliance with the General Data Protection Regulation (GDPR) and impending ePrivacy Regulation. DMA will leverage many OneTrust modules operationalize their…

Deloitte and ForgeRock Announce Alliance to Provide Advanced, Global Customer Identity and Access Management Solutions

Deloitte Will Make Forgerock Identity Solutions Available as a Managed Service Deloitte and ForgeRock announced a strategic alliance designed to help organizations around the world to secure, connect and manage the digital identities of people, devices and things. ForgeRock's customer identity and access management (CIAM) solutions enable organizations to securely identify, protect and respect the preferences of each customer on whatever device, app or service they're using. Working in concert, Deloitte will make…

GDPR Means Brands Need to Rethink Targeting Strategies 

The General Data Protection Regulation, or GDPR, the European legislation that passed last month, represents not only sweeping protections for consumers but also a sea change for how companies conduct business. Putting the onus more squarely on brands and publishers goes a long way toward rectifying below-board practices that led to ad fraud and brand safety issues, but it also puts many companies in the uncomfortable position of pivoting their consumer targeting, effectively compelling them to re-learn how to do business.…

TechBytes with Patrick Boch, Director Product Marketing, Virtual Forge

Patrick Boch Director Product Marketing, Virtual Forge GDPR, Customer Experiences, and Inbound Marketing strategies -- they remain the hot topics for global marketing and sales teams. How do big companies stay on top of their game in the post-GDPR era, and what makes the B2B tech-ecosystem so dynamic -- to get an insider's view on these issues, we spoke to Patrick Boch, Director Product Marketing at Virtual Forge.Tell us about your role at Virtual Forge and the team and technology that you handle. Originally I was…

PrivacyUX Dramatically Eases GDPR Transparency Compliance

Beautifully Formatted, Layered Privacy Notices Delivered to All Devices with No Technical Effort with PrivacyUX PrivacyCheq announced the immediate availability of PrivacyUX, its new GDPR privacy notice management and delivery service.  PrivacyUX allows enterprises and SMEs of any size to easily provide customers with world-class privacy notices, fostering the trusted, transparent relationship envisioned by the GDPR.  PrivacyUX is a subset of PrivacyCheq's venerated ConsentCheq consent management service, which has…

TechBytes with Mark Bloom, Director, Product Marketing, Zendesk

Mark Bloom Director, Product Marketing, Zendesk Recently, Zendesk launched their Enterprise Workflow and Collaboration tools to help businesses build and manage their digital transformation journey by changing the way they interact with the customers and partners. In a rapidly transforming omnichannel marketing ecosystem, attribution and technology models can become very complex. To better understand how businesses can leverage Zendesk Suite for omnichannel marketing, we spoke to the company's Director of Product…

Advertising ID Consortium Announces DigiTrust as a Third-Party Domain

To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, and the IAB Technology Laboratory (IAB Tech Lab), announced their intention to integrate the DigiTrust ID service, recently acquired by IAB Tech Lab, as one of three cookie IDs used within the Consortium's open identity framework. The framework enables people-based marketing for clients of Consortium members that wish to leverage the benefit of the…

Valimail Achieves SOC 2 Type 2 Certification

Valimail IDEA Platform, Designed to Bring Trust to Email, Demonstrates Continued Commitment to Customers for Security Best Practices Valimail, the world's only provider of fully automated email authentication, announced that it has completed a SOC 2 Type 2 certification. SOC 2, developed by the American Institute of Certified Public Accountants (AICPA), is a widely recognized authoritative guidance that ensures a company's information security measures in line with today's specific cloud requirements. As companies…