Browsing Tag

GDPR

SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

Marketers See Regulation as an Opportunity to Increase Customer Loyalty, CMO Council and SAP Hybris Study Shows SAP SE released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. The release of SAP Customer Data Cloud solutions – which includes the SAP Customer Identity, SAP Customer Consent and SAP…

ZINFI Enhances Its Channel Management Platform to Ensure GDPR Compliance

ZINFI Completes Extensive Software Platform Modifications, Process Changes and Personnel Training to Ensure Compliance with GDPR Requirements and Launches an Online Resource Center for Its Customers and Their Channel Partners ZINFI Technologies Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that it has completed an exhaustive internal review and a series of modifications to its channel management software platform, and has trained personnel worldwide to ensure…

SAP Receives Global Certification for Data Protection and Privacy from BSI

SAP Is One of the First Companies to Receive Global Certification From BSI  SAP SE announced that the British Standards Institution (BSI) has certified the processes of SAP regarding data protection and privacy. SAP is one of the first companies to receive global certification from BSI for BS 10012:20171 – which outlines the core requirements companies need to consider when collecting, storing, processing, retaining or disposing of personal records related to individuals. The General Data Protection Regulation (GDPR)…

Quantcast Launches First Widely Available Implementation Of IAB Europe’s GDPR Transparency & Consent Framework

Publishers and Advertisers Able to Sign-Up to Quantcast Choice for Free from Today Quantcast, which owns and operates the world's largest AI-driven audience insights platform for the open internet, recently announced the launch of Quantcast Choice. Available for free, Quantcast Choice is the first widely available implementation of the IAB Europe's Transparency and Consent Framework. The product has been in beta since February and is already being used by publishers in Europe and the US. The IAB Europe's open-source…

Tealium Leads Industry with Enhanced Privacy and Consent Functionality

Tealium Reaffirms Its Position as a Leader in Data Governance and Customer Data Privacy and Consent Management with Enhanced Product Capabilities  Tealium, the leader in real-time customer data solutions and enterprise tag management, has announced enhanced features of its privacy and consent management tools within the Tealium Universal Data Hub. Read More: Interview with Ron Jacobson, Co-founder, Rockerbox The company’s Privacy and Consent Manager empowers organizations to manage user preferences, affirmative…

How Brands and Agencies are Affected by GDPR

While the future of data collection seems blurred, one thing that is certain is that the General Data Protection Regulation (GDPR) law is coming into effect faster than we realize. On 25 May, 2018, organizations holding and processing EU residents’ personal data, regardless of their geographic location, will be mandated to comply with GDPR requirements. Similar to the government action to implement regulations to protect people on the Internet, brands, and agencies are now implementing regulations to protect privacy by…

DealSignal Unveils Platform Enhancements and New GDPR Risk Assessment Module

Marketers Can Now Quickly Assess Their GDPR Risk and Establish Account Controls for Data Compliance in DealSignal’s On-demand Contact Data Platform Recently at the SiriusDecisions 2018 Summit, DealSignal Inc., the leading On-demand Contact Data Platform for B2B Marketing and Sales, unveiled a new product module to help marketers quickly assess their risk ahead of the May 25th General Data Protection Regulation (GDPR) compliance deadline. “B2B marketers are faced with many challenges today: identify and engage their total…

Medallia Expands in Europe to Grow Customer Experience Market

Medallia, a Leading Cloud Software Provider, Opens Office in Germany as Part of EMEA Expansion Plans Medallia Inc., the global leader in customer experience management, announced the opening of a new office in Munich, Germany, a production data center facility in Frankfurt, and the appointment of Thomas Kühlewein as Area Vice President Central EMEA. The expansion is part of Medallia's strategy to extend its footprint throughout Europe to better serve the needs of its European customers including Generali, SAP, and Zurich.…

What Does GDPR Mean For Martech?

Regulation has a habit of rewarding innovators and punishing the complacent. The new General Data Protection Regulations (GDPR) are no different. And this is a real opportunity for Martech broadly. Just as the Clean Air Act provided stimulus for the creators of catalytic converters, GDPR signals the beginning of a more responsible future relationship between brands and consumers. In advertising and marketing terms, we have seen some rather limp attempts to be good: cookie law being one recent example. But recent…

Move Over Conventional SEO Conferences, It’s Time We UnGagged!

UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists" If you have been looking for a way to enhance your digital marketing efforts, and see actual results, then look no further. The much-awaited UnGagged conference to be held in London and Las Vegas from 11-13 June, 2018, promises to be exactly what you need. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged sessions explore what works, what doesn't, and clarifies…

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable revenue engine with an enormous amount of potential growth." What does digital transformation mean to you? Digital transformation is the holistic act – top to bottom, side to side – of a fundamental shift in how business is done in a particular industry or vertical, due to technology enablement. We see this across products, people, and processes – we spend countless resources…

LINK Mobility Partners With Loop AI Labs to Introduce the Next Generation of Artificial Intelligence Services

Link Mobility Has Entered into an Agreement with the San Francisco Based Loop AI Labs to Embed Advanced Artificial Intelligence Capabilities into Its Platform, Making Link Mobility the Smartest Mobile Services and Solutions Provider in Europe LINK Mobility, the leading European provider of mobile messaging and solutions, entered into an agreement with Loop AI Labs, a leading provider of unsupervised cognitive computing. The partnership will bring the power of cognitive computing and artificial intelligence to LINK's 16…

TechBytes with Maor Sadra, Managing Director and CRO, AppLift

Maor Sadra Managing Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers and tech leaders find this a tricky question, and rightly so. With so much happening in the app industry, especially around mobile marketing and advertising in a mobile-first marketplace, B2B marketing teams are looking to blockchain technology for answers. To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, we spoke to Maor Sadra, Managing Director and…

Aurea’s Solutions Deliver Essential Data Protection Safeguards that Comply with the EU’s New GDPR Requirements

GDPR-Ready Collaboration and Customer Experience Solutions Ensure Peace of Mind by Employing Rigorous Data Security Throughout the Customer Journey Aurea Software Inc, a leading provider of customer experience solutions, announced that a wide array of its software products comply with key requirements for the upcoming European Union General Data Protection Regulation (GDPR). In advance of this stringent data privacy law taking effect on May 25, 2018, Aurea is helping customers further safeguard the confidentiality of…

Why Buy Data When You Can Generate Your Own?

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The digital marketing industry is built on a foundation of consumer data used to define a target market - the trouble is that the majority of consumer data used by marketers is predefined and acquired from multiple sources. This results in weak campaign planning, performance data that is not aligned with business goals, and ultimately, sub-optimal results. The upcoming GDPR legislation wipes out the…

DISC Publisher PeopleKeys Announces GDPR Readiness

Peoplekeys Will Be Providing a Free and Accessible Dispute Resolution Process in Accordance With the Gdpr Framework PeopleKeys, the leader in behavioral instruments and understanding, is proud to announce its preparation for the new landmark data privacy act, the General Data Protection Regulation (GDPR), to be in force on May 25, 2018, for all companies processing data for EU citizens and residents. In understanding the challenges of doing business internationally, the global publisher of customized behavioral analysis…

UnGagged @Las Vegas & London: Going Beyond The Conventional

UnGagged Promises to Shun "Over-Shared Conventional Wisdom" and "Blog-Saturated Best-Practice Lists"  Have your digital marketing efforts been losing their impact of late? Then it might be time to move beyond those "conventional" SEO topics covered at martech conferences, to something more meaningful. Get ready for UnGagged – a series of 2-3 day conferences to be held in Las Vegas and London – that promises to uncover some of the biggest and most profitable opportunities in digital marketing. These UnGagged sessions…

Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage

"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify what content is relative and compelling based on datapoints, but then deliver that in both traditional and new channels." Tell us about your role at Informa Engage and how you got here. What inspired you to join Informa Engage? As VP of Marketing Performance at Informa Engage my team supports in-house marketers and their clients with a healthy audience database and marketing technologies and tools to…

Really Simple Systems CRM Launches Second Phase of GDPR Compliance Functionality

Really Simple Systems Announced Its Own Compliance with GDPR in September 2017 Leading CRM vendor, Really Simple Systems, has launched the second phase of its development to enable customer compliance with the new General Data Protection Regulation (GDPR). Really Simple Systems is one of the first CRM vendors to tackle GDPR compliance with a phased rollout of developments to its integrated email marketing module. This latest release enables its clients to collect and record mailing consents from an existing contact…

Channel and Sales Enablement Software Provider, Mindmatrix Announces it is GDPR Compliant

As a Data Processor, Mindmatrix Is Taking All the Steps Necessary to Ensure Its Clients Are Able to Comply with the GDPR Consent Regulations When They Use the Mindmatrix Channel and Sales Enablement Software Platform As the deadline for General Data Protection Regulation (GDPR) is drawing closer, leading channel and sales enablement software provider, Mindmatrix announced that it is now GDPR compliant, as a processor. Starting May 25, 2018, the GDPR goes into effect and will cover the entirety of the European Union. The…