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GDPR

Kentico Offers Integrated CMS and GDPR Capabilities For Microsoft Azure Users

All-In-One Marketing Solution Features Built-In Data Protection App for GDPR Compliance; Packaged Specifically for Companies That Use Microsoft Azure Kentico Software, a fast-growing provider of content management systems (CMS) with offices in Europe, Asia Pacific, and North America, announced a combination of capabilities specifically for those companies that use Microsoft Azure. Kentico EMS GDPR includes capabilities for web content management (WCM), E-commerce, and online marketing, and it has been updated with new…

TechBytes with Steven ZoBell, Chief Product & Technology Officer, Workfront

Steven ZoBell Chief Product & Technology Officer, Workfront Learning the clear definition of an Ideal Customer is the most critical aspect of understanding any business model. The martech landscape is witnessing a deluge of automation tools for Digital Asset Management (DAM) and Enterprise Content Management (ECM). Therefore, it becomes even more important for marketing teams to understand the Ideal Customer Profile (ICP) of any martech company to gauge if it would fit their budget and tech stack. To better…

MarkMonitor Unveils New Solution for Effective Post-GDPR Brand Protection

The Solution Enables Brands to Access the Information They Require to Combat Fraudulent or Counterfeit Activity Following the enforcement of the General Data Protection Regulation (GDPR), MarkMonitor has announced a new technological solution that is set to simplify how brands protect themselves online. The solution is an extension of MarkMonitor’s world-leading brand protection capabilities and will enable businesses to maintain effective brand protection efforts through the automated provisioning of data from…

Eight Things That Matter from Gartner Digital Marketing Conference

At its recent Digital Marketing Conference, Gartner famously called the future of marketing "fast, frenetic, and fantastic" and we couldn't agree more. Consumers increasingly expect seamless, highly relevant interactions with brands yet feel trepidation about brand marketing. Marketers must now succeed in an environment where more personalization means greater privacy risk, where walled gardens are the customer’s gateway to the Internet, and where emerging technologies are rewriting the rules of marketing every day.…

Fireside Chat with Kate O’Loughlin

Kate O'Loughlin talks about her journey at SuperAwesome and sets up an ideal definition for ‘Customer Experience’ for kids. Kids’ Digital Advertising Ecosystem How big is your team and what drives them to succeed in meeting small-term and long-term business goals at SuperAwesome? We have about 120 people at SuperAwesome, with around twenty percent of the team in North America. We’re driven by creating and driving a whole new industry called kid-tech. It’s hard work now because we’re both defining and executing…

TechBytes with Patrick D. Mahoney, President and CEO, IEEE GlobalSpec

Patrick D. Mahoney President and CEO, IEEE GlobalSpec Since its first notification, GDPR has proved to be the biggest disruption to business in the European Union. Today, Chief Data Officers and Privacy Officers have become the ubiquitous positions for all companies to ensure they are on the right side of GDPR compliance. To better understand the role of CEOs and CMOs in a GDPR ecosystem, we spoke to Patrick D. Mahoney, President and CEO, IEEE GlobalSpec. Tell us about your role at IEEE GlobalSpec and the…

Rakuten Marketing Whitepaper – Avoiding Data Breaches: Understanding What Constitutes a Consumer Data Breach Under GDPR

This Rakuten Marketing Whitepaper Is the Latest in a Series of Industry Expert Thought-Leadership Content With the General Data Protection Regulation (GDPR) deadline behind us, US brands are now under the gun and those uninformed and/or unprepared face real business risk. At the very root of GDPR is a drive to protect consumer data and drive more meaningful, authentic marketing experiences for online shoppers. Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven…

Really Simple Systems CRM Releases Final Phase of GDPR Compliance Tools

Really Simple Systems Announced Its Own Compliance With GDPR in September 2017 Leading CRM vendor, Really Simple Systems, has launched the final phase of its development to enable customer compliance with the new General Data Protection Regulation (GDPR). This latest release provides a full suite of GDPR compliance tools with the Really Simple Systems' Marketing Module, enabling customers to collect, record and manage mailing consents. The product launch comes in the rush for organizations to comply with the…

Rakuten Marketing Announces Participation at the 2018 IRCE

Executives From Rakuten Marketing Will be Advancing Digital Marketing & Advertising Industry, Meeting with Leading Global Brands at 2018 IRCE Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, announced participation in this year's 14th annual Internet Retailer Conference & Exposition (IRCE), the flagship and largest event of the eCommerce industry. Taking place June 5-8, 2018 at McCormick Place West in downtown Chicago, this year's conference will…

GDPRmageddon is Here. But Artesian Solutions Tells B2B Sales Professionals, Opportunity Awaits

Artesian Solutions, the leading AI-powered B2B business intelligence and insight provider, today announced its commitment to helping its sales, relationship management, business development and customer success users comply with the General Data Protection Regulations (GDPR), which came into effect on 25th May. May 25, 2018, felt like GDPRmageddon with The ICO website crashing, some international websites blocking EU visitors and Google and Facebook being accused of misconduct within hours of the regulations coming into…

Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

Open and Extensible Platform Makes It Easy to Build Intelligent Content Apps That Create New Possibilities for Brands to Generate Highly-Personalized Consumer Experiences Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content…

Black Book Distinguishes 15 American-Based GDPR Advisors Achieving Client Compliance With the EU Data Privacy Law

Starting today, a new European regulation came into effect causing some unprepared U.S. sites to block users and shut down activities. As the European Union implements the much-awaited General Data Protection Regulation (GDPR) to synchronize data privacy laws for its citizens, most U.S. firms, including healthcare companies, are still working to comply with the rigorous regulation. GDPR, which contains 99 articles and 173 recitals, has key requirements that directly impact the way organizations implement IT security,…

Defusing GDPR Landmines Before It’s Too Late

With GDPR now in force, maintaining compliance is imperative. However, the growing use of Software as a Service (SaaS) has become a GDPR landmine threatening to undermine compliance efforts. One of the foundations of GDPR compliance is a holistic picture of all personal data repositories across the enterprise. Increasing SaaS usage makes establishing this picture more difficult as the discovery tools and methodologies in use in many organizations are focused on – or even functionally limited to – scans of on-premises data…

GDPR Roadmap: Inception to 25 May 2018

MarTech Series released the GDPR Roadmap infographic to help organizations to better understand the regulations and how to cope with the evident disruptions in the post-GDPR era 25 May 2018-- the day that could change online data marketing forever, at least for EU-based organizations. Within the first few hours of GDPR coming into effect, data-driven companies are already scurrying to ensure their customers are safe, and their IT norms set to be on the right side of GDPR compliance. We have created an infographic to…

Rakuten Marketing Launches New Consent Management Platform

Offering an Integrated Solution, Along with Unique Insights and Consultative Partnerships, Rakuten Marketing Delivers the Tools That Marketers Need to Increase Efficiency, Productivity and Performance Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, launched a new consent management platform (CMP) for brands, advertisers and publishers, compliant with the IAB Europe / Tech Lab Transparency and Consent Framework and developed to-date within a…

TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu

Sandro Catanzaro Founder and Chief Innovation Officer, dataxu dataxu recently announced its new solution for media companies, TotalTV which enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices. We spoke to dataxu's Founder and Chief Innovation Officer, Sandro Catanzaro, to understand how they leverage the analytics and what they do to assure brand safety and prevent ad fraud. Tell us about your role at dataxu and the team/technology…

Reltio Closes $45 Million to Organize Data Globally for Self-Learning Enterprises

Insider Round Led by NEA Reflects Excitement and Confidence in Reltio's Leadership and Momentum Reltio, innovator of the Self-Learning Data Platform, announced that it has secured a $45 million Series D investment to accelerate innovation, fuel international expansion, and ramp support for global enterprise customers. With current investor New Enterprise Associates (NEA) leading this round, and participation from other existing investors, Crosslink Capital, .406 Ventures, and Sapphire Ventures, Reltio has now raised …

TrustArc to Offer IAPP Privacy Core GDPR Training to Address Compliance Requirements

GDPR-Focused Awareness Training Will Make It Easier for Companies to Address the Challenge of Training Employees Across Their Enterprise TrustArc, the leading data privacy management company, will now offer the International Association of Privacy Professionals' (IAPP) Privacy Core GDPR Essentials training, an online e-learning solution designed to train employees on privacy fundamentals and to enable companies to meet the GDPR employee training requirement. GDPR Essentials includes two units, Data Protection Essentials…

GDPR is the Best Thing to Happen to Personalization

Embracing Consent and Privacy is the Best Way to Breathe New Life into Marketing After years of debate, infighting, and fear mongering, GDPR finally arrives in force on May 25. For many marketers, the path forward isn’t clear, and risk only seems to grow, given ensuing developments with ePrivacy, a pending ballot initiative in California, and a growing list of regulations appearing around the globe. Yet, the time has never been better to rethink how marketers approach privacy and personalization. It’s time to embrace…

Intelligent Content Platform Movable Ink Announces GDPR Compliance

Intelligent Content Platform Provider Is Fully Compliant with General Data Protection Regulations Movable Ink, a provider of the leading intelligent content platform for digital marketers, announces that it is fully compliant with the General Data Protection Regulations (GDPR), which take effect in the European Union on May 25, 2018 and are enforceable globally with any organization that handles EU personal data. Hundreds of the world’s most iconic brands use Movable Ink’s intelligent content platform to power real-time…