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GDPR

Ready For EU Regulations? QuestionPro Offers GDPR Compliant Survey Data Solutions

QuestionPro Launches a GDPR-Ready Survey and Insights Solutions That Is Compliant with Data Protection Requirements Within the European Union QuestionPro Inc., an online survey and insights solutions company, launches a GDPR-ready survey and insights solution ahead of the May 2018 enforcement date. Customers will be able to conduct market research and collect data that meets compliance and data protection requirements for individuals within the European Union (EU). Also Read: Are You GDPR Ready? The General Data…

SAP Unveils GDPR-Centric Solutions to Help Companies Protect Customer Data

SAP Hybris Identity, SAP Hybris Consent, and SAP Hybris Profile Would Offer A Better Grip on Customer Transparency and Digital Customer Experiences In a major announcement for Data Management Platforms leading up to GDPR coming into force in May, SAP has introduced three new solutions supporting organizations that have a need to collect customer data in compliance with the EU General Data Protection Regulation (GDPR) while delivering personalized experiences. The three new products are available now and can be deployed…

Netskope Report Reveals User-Led HR, Marketing, and Collaboration Applications are Most-Used, Despite Pending GDPR

Over Ninety Percent of Organizational Cloud Services Not Enterprise-Ready Netskope, the leader in cloud security, announced the release of the February 2018 Netskope Cloud Report on enterprise cloud service usage and trends. A key finding of the report was that the HR and marketing categories had the highest number of services per organization, with an average of 139 services and 121 services, respectively. The report also saw growth in the number of cloud services used in the enterprise compared to last…

Fospha Announces $7.4 Million in Funding; Ex-Google Chief Joins Board

Fospha, the leading provider of marketing attribution and optimization software, announced they have raised £5.3m ($7.4m) in funding led by the venture builder Blenheim Chalcot. Dan Cobley, former Google MD of UK & IE and a managing partner at Blenheim Chalcot, has also joined the board. The new funding will be used for acceleration of product innovation and expansion of the company's Customer Success, Sales and Marketing functions. As companies adopt an increasingly broad multi-channel strategy and…

Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…

Focus on ‘Data Centricity’ to Achieve Higher Sophistication by 2019

Latest Research from IAB Data Center of Excellence and Data & Marketing Association Shows Talent Gap Remains Significant Obstacle The Interactive Advertising Bureau (IAB), its Data Center of Excellence, and the Data & Marketing Association (DMA) have released “The Data-Centric Organization 2018,” the results of a survey showing that US marketers and publishers remain intensely focused on achieving “data centricity” across their organizations, with 90 percent responding that they either have or are developing an…

Postr Scoops $2.5 Million Funding; Hires New CTO to Accelerate Product Innovations

Postr's Latest Funding Round Will Help the Adtech Company to Accelerate Into The Next Phase of Growth Ad tech company, Postr, has announced that it has closed a $2.5 million funding round led by an investment group of Koh Boon Hwee. MDI Ventures, the corporate VC of SEA giant Telkom Indonesia, participated as well as existing investors, NZVIF (The New Zealand Venture Investment Fund) and Sir Stephen Tindall’s K1W1. This latest round brings the total raised since the company’s launch in 2014 to $5.5 million. Read More:…

Demandbase Appoints Fatima Khan as Chief Privacy Officer

Privacy, Technology and Startup Law Expert Fatima Khan to Lead DemandBase's GDPR Compliance Demandbase, the leader in Account-Based Marketing (ABM), recently announced that Fatima Khan has joined the company as its first Chief Privacy Officer. Khan has extensive privacy, data and technology law experience in e-commerce, online arbitration and mobile advertising companies. In her new role, Khan will maintain and evolve Demandbase's global privacy program and drive strategies to ensure compliance with global privacy and…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…

TrustArc Launches 3-in-1 GDPR Individual Rights Management Solution

New Technology + Content + Consulting Solution Gives Companies a Streamlined Approach to Address GDPR Compliance Requirements Regarding Individual Rights TrustArc, the leading data privacy management company, recently announced the TrustArc Individual Rights Manager, a 3-in-1 solution to help companies address data subject access rights requests in accordance with the EU General Data Protection Regulation (GDPR). Also Read: Are You GDPR Ready? Articles 12 and 15-23 of the GDPR provide several individual rights…

Pessimistic Security, Embedded AI and GDPR to Reign Supreme in the Legal Sector in 2018

Roy Russell, CEO of Ascertus Limited, highlights the top three technology trends in the legal sector in 2018 The Shift From Optimistic to Pessimistic Security Will Gain Momentum It is widely acknowledged that, be it intentionally or inadvertently, people are the weakest link for organizations when it comes to security. With law firms being an especially attractive target for cybercriminals, and vulnerable as their security measures are often found to be inadequate; clients will demand tangible, demonstrable and even…

ZoomInfo Announces Compliance with the Forthcoming GDPR

Ensuring Customers and Partners Are Aware of New Principles and Regulations to Better Evaluate Implications of the GDPR Zoom Information Inc., the world's most comprehensive B2B data provider, announced today it's on track to become fully compliant with the regulations set forth by the General Data Protection Regulation (GDPR), Europe's new framework for data protection which replaces the 1995 EU Data Protection Directive (DPD). By achieving GDPR compliance by May 2018, ZoomInfo ensures that its collection of contact and…

FollowAnalytics Host Event to Help Organizations Prepare for GDPR Compliance

Mobile Data Wallet Puts Both Companies & EU Citizens in Control over their Private Data; FollowAnalytics to Host ‘Mobile Acceleration & Data Privacy’ Event FollowAnalytics, a leading mobile business acceleration platform for marketers, has announced the launch of its new Mobile Data Wallet feature, helping brands to become fully compliant with The General Data Protection Regulation (GDPR). GDPR is a regulation that requires businesses to protect the personal data and privacy of European Union (EU) citizens for…

DiscoverOrg Launches New Sales Intelligence Solution for the Legal & Compliance Industry

First-of-its-kind Dataset from DiscoverOrg Gives a Competitive Edge to Companies Marketing and Selling to Legal and Compliance Buyers DiscoverOrg, the world’s leading sales and marketing intelligence solution, has announced the availability of a new Legal and Compliance dataset that will transform the way legal technology, law firms, and legal services companies prospect, build the pipeline and accelerate revenue growth. The new Legal and Compliance dataset augments DiscoverOrg’s award-winning solutions for companies…

AgilOne Announces New Customer Data Platform Capabilities for Enterprise B2C Marketing Teams

AgilOne’s New Customer Data Platform Now Enables Enterprise Brands to Meet Their Unique Business Needs and Future-Proof Their Customer Data Investments Leading customer data platform for B2C enterprises, AgilOne, has announced the launch of AgilOne Lightning IQ. AgilOne Lightning IQ is the only data query tool integrated into a customer data platform that allows marketing teams to query massive amounts of customer data with speed and agility. Recommended Read: AI-as-a-Service in Martech: Focus on Virtual Assistants,…

The​ ​One​ ​Value​ ​that​ ​Salesforce​ ​and​ ​GDPR​ ​have​ ​in​ ​Common 

What’s your intention? Is your product or service really fulfilling my need or are you merely selling to me to get into my pocket? Your customers are suspicious and they ought to be. They are handing over their money to you and your company, most often without knowing you. They already put trust in other businesses because of their credibility, and you need to build this trust as well. As a marketer or salesperson, I assume you are well aware of this. Nobody likes the stereotypical car salesman who tries to sell more…

Are You GDPR Ready?

Industry Stalwarts Breakdown What GDPR Means To Them And How You Can Plan Ahead Any business, US or foreign, that does not comply with the new regulations could be forced to pay fines of up to €20 million or 4% of global revenue. That’s enough motivation for any company to think about their plan to cope with the new regulation. Here’s what the industry stalwarts had to say about what GDPR means to them; Dan Storbaek, CEO and Founder of Securityprivacy.ai.: With GDPR, we’re now moving into more granular…

Location Will Be Used To Enhance More Aspects Of The Shopping Journey: 2018 Predictions

Marketers will continue to embrace use cases for location data beyond proximity-based push alerts and advertising. Location will be used to enhance more aspects of the shopping journey, including in-store augmented experiences, simplified mobile checkout, product reviews and tutorials, and in-store navigation. Machine learning will be applied to location data audiences. Up to this point, audiences have been largely defined by devices that have been to a location. We’ll start to see predictive modeling used to find devices…

The Coming of New Marketing Mix with GDPR: Automated Consent Management for Websites

Using automated consent management solutions, organizations can document and provide evidence that you have the necessary consent, with the administrative, contractual, economical downsides and risks associated It took four years of intense debate and preparation to finally approve the General Data Protection Regulation (GDPR). As the enforcement date approaches, global organizations operating in the EU are aligning their efforts to harmonize their data privacy and comply with the set standards. Microsoft and SAP have…

It’s Not Solved, and It’s Not Easy

In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity resolution companies are ripe for the picking. The rationale behind these acquisitions is sound: marketers can’t afford to be in the dark when it comes to knowing their audience and the details of their customer’s journey, which is why cross-device tracking is so important. But what has also become increasingly clear is that despite the…