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GDPR

Go With the Flow: Stardust Releases AI-Powered In-App Recommendations

Stardust Users Will Experience More Curated Recommendations to Create a Seamless and Personalized In-App Experience Stardust, the leading social app for fans to follow and discuss their favorite movies and TV shows, announced “Weekly Recs”, a new recommendation flow for their users worldwide. The integration provides a GDPR compliant, streamlined solution to improve customer experiences through a new platform powered by artificial intelligence and machine learning. This creates a customized set of movie and TV…

Odaseva Empowers Data Protection and Compliance With Three Key Leaders Achieving the Coveted Salesforce Certified Technical Architect…

Company Differentiates Itself from the Competition with Several Members of its Team Reaching the Pinnacle of Salesforce Certification Odaseva, the unified cloud data protection, compliance and operations platform for enterprises running Salesforce as a business-critical application, announced that three people within company leadership have achieved the pinnacle of Salesforce certification known as the Salesforce Certified Technical Architect (CTA), including its CEO and Founder, Sovan Bin, who was one of the first…

Enterprise Enabler 10 is Now on AWS, and Stone Bond Technologies Announces New EU Cloud Offerings

EE10 is now available via subscription on AWS Marketplace to help facilitate the integration process, for cloud, hybrid, or multi-cloud environments. Stone Bond Technologies, also added 3 new European AWS offerings in efforts to be more GDPR compliant and provide more of a localized experience Stone Bond Technologies, a leader in business data integration/Data Virtualization, added 3 new European AWS offerings and updated all other offerings to the latest version of Enterprise Enabler (EE10). EE10 is now available via…

Corona Virus Closed the Gate to Mobile World Congress, but the Agile AI Tech Company Exacaster Found the Way to Launch Its Customer Data…

The cancellation of the Mobile World Congress (MWC) 2020 in Barcelona has left companies counting the cost of potential business losses. It can get extremely painful for smaller technology companies or even devastating for startups Exacaster, an AI-powered marketing automation software company from Lithuania (EU), has been waiting for exhibiting in the biggest mobile technology show for nearly 10 years. "We were dreaming to participate in MWC ever since we founded the company but managed to get ready for it only this…

Gartner Says Over 40% of Privacy Compliance Technology Will Rely on AI in the Next Three Years

Gartner Analysts to Discuss Technology Considerations for Privacy Leaders at Gartner IT Symposium/Xpo™ 2020 in Toronto, May 11-14 Over 40% of privacy compliance technology will rely on artificial intelligence (AI) by 2023, up from 5%, according to Gartner, Inc. “Privacy laws, such as General Data Protection Regulation (GDPR), presented a compelling business case for privacy compliance and inspired many other jurisdictions worldwide to follow,” said Bart Willemsen, research vice president at Gartner. “More than 60…

Axiomatics Presents Data Security Trends Emerging in 2020

More Data, Modern Technologies and New Regulations Mean Data Security is a Top Priority for IT Professionals in the Future Axiomatics, the leader in externalized, fine-grained dynamic authorization, released its annual trends that are now developing in the data security landscape. Axiomatics’ data security specialists assembled this year’s trends highlighting new techniques large enterprises are using to secure an ever-increasing amount of data. In fact, according to this report, enterprises could produce as much as 90…

Following Record Growth Year, TripleLift Adds Chief Privacy Officer and Chief Marketing Officer

Julia Shullman joins from AppNexus as General Counsel & Chief Privacy Officer Jordan Bitterman joins from IBM as Chief Marketing Officer TripleLift, one of the fastest-growing ad tech companies in the world, announced the hire of Julia Shullman as General Counsel & Chief Privacy Officer, and Jordan Bitterman as Chief Marketing Officer. Both roles were created in response to a record growth year in 2019 when the company achieved ad spend of $300 million (USD) and hired more than 150 new employees. TripleLift’s…

Are You Prepared to Run Your Office Remotely?

Businesses all over the world are now taking part in what is being called the "largest work-from-home experiment". A powerful digital communication solution is paramount to keeping teams and customers connected when flexible working arrangements come are in place. maaiiConnect, a revolutionary digital convergence platform, comes in to help businesses remain on track even when employees are required to work remotely. During uncertain times, leading-edge technology has the power to erase geographic barriers and support a…

Punchh Doubles Down on Privacy Protections with New Compliance Achievements

Punchh, the leader in loyalty and engagement solutions for physical retailers, announced that it has successfully achieved Service Organization Control (SOC) 1 Type 2 and SOC 2 Type 2 compliance. The American Institute of Certified Public Accountants (AICPA) designed the SOC 1 and SOC 2 reports to aid organizations in building trust and confidence with clients in its services and respective controls through an independent CPA report. Compliance with SOC 1 Type 2 and SOC 2 Type 2 demonstrates Punchh's commitment to…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Druva Expands Presence in DACH Region

Extended Channel Program and New Regional Leadership to Support Growing Demand in European Market Druva, Inc., the leader in Cloud Data Protection and Management, announced it is answering the demand for an expanded presence in the DACH region, with the introduction of an extended channel program and new regional leader, Bernd Wachtler. “In today’s business world of exponential data growth and privacy regulations, like GDPR, robust data protection has become one of the most pressing concerns of every business in…

For Political Advertising, the Medium Is the Message

The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent and potentially harmful messaging within political advertising. Google responded by limiting the precision of targeted political messages; Facebook is said to be weighing similar moves. The buzz around this unusual move—one in which a major ad platform seemed to put the public’s…

Kustomer Achieves SOC 2 Type II Certification

Independent report confirms company's ongoing commitment to create and maintain a secure operating environment for its client's confidential data Kustomer, the SaaS platform reimagining enterprise customer service, announced the successful completion of its Service Organization Control (SOC) 2 Type II examination with zero exceptions. This independent audit conducted by Linford & Company validates that the company's corporate security practices and the security controls in the Kustomer platform meet the American…

YouAppi Integrates AppsFlyer’s Audiences to Improve App Retargeting Performance

AppsFlyer’s Audiences delivers robust and dynamic segmentation for YouAppi’s ReAppi App Retargeting clients To improve audience segmentation and management, YouAppi is announcing its integration with AppsFlyer’s Audiences to power the recently announced ReAppi app retargeting technology. ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention. By integrating ReAppi with AppsFlyer’s Audiences, joint YouAppi and…

GoodData Delivers Out-of-the-Box Compliance with California Consumer Privacy Act

Analytics Platform Built With Security, Privacy by Design, Readies Companies for Changing Regulatory Landscape GoodData, a leader in end-to-end analytics solutions, announced today that its data analytics platform now provides immediate compliance with the new California Consumer Privacy Act (CCPA), considered the most stringent consumer data privacy act in the United States. The CCPA, effective January 1, 2020, impacts more than 500,000 companies nationwide that conduct business in California and meet certain revenue or…

Quantcast and Kochava Partnership Delivers Combined Web and Mobile App Solution for CCPA

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

Quintesse Launches Advanced Contextual Intelligence Platform to Meet Market Demand For Pro-Privacy Targeting Solutions

Rooted in Proven, Patented Contextual Technology Adopted by Some of the World’s Greatest Brands, Quintesse Advances Brand Safety, Suitability and Contextual Targeting for Brands, Agencies, and Publishers With 13 patents from 20 years of contextual technology development, Quintesse has launched as an advanced contextual intelligence platform to meet the accelerating market demand for pro-privacy targeting solutions. As a new business from Vibrant Media, Quintesse provides brands and agencies complete transparency into the…

Dathena Opens US Headquarters, Bringing AI Data Protection to US Enterprises

Deep-Tech Innovator Delivers Cost-Effective Data Security for Global Businesses Dathena, the leader in AI-powered data-protection and privacy-management for global enterprises, today announced the official opening of its U.S. headquarters, located in the Financial District of Lower Manhattan in New York City. With offices in Singapore, Thailand, France, Switzerland, and now the United States, Dathena’s global growth positions the tech leader to capitalize on the rapid evolution of the $120 billion data protection market.…

Ready or Not! a Quick Guide to CCPA and How Brands Can Prepare

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have stopped doing business with at least one company because of poor customer experience. What’s more, there have been instances of highly publicized data misuses and privacy breaches, which combined have led to an environment of consumer distrust. This loss of trust has ushered in a new era of Digital Marketing, marked by consumers’ heightened…