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TechBytes with Anna Kuzmenko, COO at Fiksu DSP

Tell us about your journey in technology. What inspired you to join Fiksu? I guess I’m always looking for that next challenge. I started out as a Content Writer at an international product company, but, over the years, I’ve held varied positions, mainly having to do with product development. My key responsibilities were to manage projects, as well as to ensure their sustainable growth by promoting them in the US, Latin America, and other markets. It was always an exciting journey of working side by side with Developers,…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from FOX News Media, eComchain, The Cardknox, OmniBazaar, Inc FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ, announced Jeff Collins, executive vice president, advertising sales for FOX News Media. eComchain Announces New eCommerce Features…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…

Measuring CCPA Preparedness of Big Data Companies: Facts and Insights

By now, you must have heard about the countless experiences of global Big Data companies and their battle with the General Data Protection Regulation also known as “GDPR” that passed in the European Union. GDPR was passed in 2016 and went into effect in 2018, yet businesses are still coming to terms with GDPR challenges and compliance standards. And now, a similar data privacy law is going to take effect in the United States, fortifying the already-stringent state laws. We are talking about the California Consumer Privacy…

TechBytes with Kam Zulawski, MD EMEA at CreatorIQ

Could you let us know your journey in Technology? I have always been fascinated by technology and how it impacts the world we live in. When I was at Gartner, we talked about the Nexus of Forces, namely the convergence and mutual reinforcement of Social, Mobility, Cloud and Information patterns that drive new business scenarios. I knew that more and more businesses were moving away from On-premise to Cloud-based solutions, as well as adopting social. This started my journey into the social media and SaaS space, which, in…

TechBytes with Philipp Pointner, Chief Product Officer at Jumio

Could you tell us about your role and the team/technology you handle at Jumio? I serve as a Chief Product Officer at Jumio, the leading provider of online identity verification technology and biometric-based authentication services for financial services, travel, sharing economy, gaming and cryptocurrency sectors. A product visionary and leader in the global financial services and e-commerce spaces, I have successfully led products for over a decade. How does Identity Authentication technology work for Marketing and…

Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

WireWheel Joins the AWS Partner Network Global Startup Program

WireWheel, a leader in cloud-based data privacy compliance, announced that it has joined the Amazon Web Services (AWS) Partner Network (APN) Global Startups Initiative. The APN Global Startups is a unique "white glove" support and go-to-market (GTM) initiative for selected startup APN Partners so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth. To be selected for the APN Global Startups Initiative, WireWheel had to meet pre-defined criteria, including; a clear…

An Identity Crisis: Organizations Grapple With Growing Consumer Expectation for Personalization and Security Challenges

Deloitte reveals eight qualities of a good digital identity management program Growing consumer expectations, the breakdown of traditional "walls" and emerging technologies have given rise to a digital identity crisis. More than ever before, identity management is at the center of cybersecurity, regulatory compliance and consumer trust, and many organizations are struggling to define digital identity both internally for the enterprise and externally for consumers. "In a digital economy, identity is a point of trust,…

WireWheel and IDology Partner to Verify and Authenticate Subject Rights Requests for CCPA, GDPR and Evolving Privacy Laws

Joint solution combines WireWheel's industry-leading privacy management platform with IDology's digital identity verification and authentication solution WireWheel, the leading provider of data privacy management solutions, announced a partnership with IDology, a GBG company and the leading provider of innovative identity solutions and fraud prevention tools for digital environments. The two will work together to offer a critical solution for verifying and authenticating the identities of consumers who submit Subject Rights…

Ogury Raises $50 Million USD to Lead Adtech into The Era of Digital Integrity

This investment validates Ogury's vision of a trusted digital advertising ecosystem driven by users' informed choices Ogury, the creator of the first digital marketing engine driven by user choice, announced it raised $50 million USD, enabling the company to accelerate its product innovation and customer growth in the U.S. and other key markets in Europe and APAC. GDPR compliant and CCPA prepared, Ogury intends to lead the advertising market shift from purely data-driven to consumer-choice first. Digital technology and…

Odaseva Announces Significant Enhancements to Its Data Governance Platform for Salesforce Users

Odaseva Increases Its Compliance Automation Apps to Include Several New Data Privacy Regulations Beyond GDPR, Adds Salesforce Marketing Cloud Support and Offers Ultra High Availability for Salesforce Odaseva, the award-winning unified cloud data compliance, protection, and operations platform for enterprises running Salesforce as a business-critical application, announced several new enhancements to its platform including increased compliance automation applications as well as support for the Salesforce Marketing Cloud…

The Rise of First-Party Data: Why Quality Matters Over Quantity

For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible product, tech companies earn millions in revenue from the data they collect on previous, current and future digital consumers. But digital marketers seeking to gobble up as much data as they can for their campaigns, while not stopping to consider the source of or methods used to collect it, are taking the wrong approach. The age-old mantra of “quality over quantity” has never been more relevant in online…

Sourcepoint Announces Launch of OTT Compliance Solution

Sourcepoint can capture consumer privacy preferences within connected TV environments, as part of its ‘Consent Everywhere’ commitment  Sourcepoint, the compliance platform for the digital advertising ecosystem, has launched its OTT compliance solution to capture and transmit consumer privacy preference signals from within over-the-top (OTT) and connected TV (CTV) environments. As part of its ‘Consent Everywhere’ commitment, Sourcepoint’s OTT support allows streaming media companies to capture privacy preferences to comply…

Data Privacy as the New User Experience

In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new customers. As a result, they focus time and energy on not only personalized marketing, but on optimizing the entire user experience to be an enjoyable and hassle-free experience. Most businesses collect data from users to provide an experience more tailored to their needs. Most people’s idea of user experience refers to an end-users interaction with a company's product or service,…

TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)

What lead to the partnership between Crownpeak and BEACON? Darren: Crownpeak has been at the intersection of customer experience and privacy management for the past 10 years. Now, with new global regulations, such as Europe’s GDPR and the forthcoming CCPA, companies must engage with their consumers and ensure they not only agree to share their personal data but are informed enough to reasonably give consent, in order to be legally compliant. Too often though, brands are missing the need to also make this accessible, a…

How 3D Eye-Tracking Can Contribute to the Retail Industry

The state-of-the-art eye-tracking technology is ever more present in talks about future industrial and consumer applications, tacking human-machine interaction to the next level. Giants like Google and Facebook acknowledged its potential and bought eye-tracking start-ups to advance the eye-interaction technology. At Eyeware Tech, we have also felt the investors' interest in our technology, during this year’s venture funding for 3D eye-tracking technology. One of the fields where eye-tracking is on the rise and making a…

Where’s My Data? Approaching Marketing Automation in the Era of GDPR

The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to a 2018 Forrester report, global Marketing Automation spend will reach $25.1 billion by 2023 – nearly double the amount spent in 2017. With this Marketing Automation technology, growth comes an increased need for a steady flow of customer data. Without this data, Marketing organizations struggle to deliver on initiatives related to e-commerce, lead generation/nurturing, accumulating…

Civicom TranscriptionWing: Delivering Transcriptions in a Culture of Confidentiality and Security

In light of a recent report concerning security issues involving on-demand transcriptions provider Rev and their handling of customer data, secure transcriptions provider Civicom TranscriptionWing weighs in on the importance of the implementation of stringent security measures in multiple components and stages of the transcription process In light of a recent report concerning security issues involving on-demand transcriptions provider Rev and their handling of customer data, secure transcriptions provider Civicom…

BigID Introduces Data Discovery for Data Pipelines

New Scanning Capability Makes BigID Enterprise the First Data Privacy Solution to Scan Data at Rest and Data in Motion for Sensitive Personal Information BigID, the leader in data-centric personal data privacy and protection, today announced the industry’s first data discovery solution for data pipelines. BigID’s privacy-aware Data Pipeline Discovery solution is the first solution to help organizations monitor the transmission of sensitive PII and PI, and the governance of consumer consent across high-speed data pipelines…