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GDPR

Brands Experiencing Unintended Consequences of GDPR, According to New MarkMonitor Research

Domain strategy and brand protection affected by political and regulatory issues Almost six in 10 (58%) marketers say GDPR has impacted the way they approach domain management and security, with almost one-third (31%) saying the same about Brexit. This is according to the latest global research report released by MarkMonitor, a Clarivate Analytics company and world leader in enterprise brand protection. In addition, 38% say the increased cyber threat has changed or is changing their domain strategy. This figure…

TechBytes with Ross Shanken, Founder and CEO at Jornaya

Tell us about your role and journey into Technology. What inspired you to start at Jornaya? Prior to founding Jornaya, I spent 13 years at a Data Intelligence company, TARGUSinfo. I always loved how data can be utilized to solve complex problems and to unlock value for customers. I was attracted to starting a company from the ground up so I could help build a company that I wanted to work for! Jornaya (fka LeadiD) happened to be a good idea that would accomplish all these goals. What is Jornaya and how does it fit into…

How I Learned to Stop Worrying and Talk About Privacy

During my two decades of PR and communications, much of which has been spent working with publishers and ad tech companies, I’ve never encountered a topic that sends clients running quite the way that privacy can today. It’s become our industry’s plutonium: handle it only if you must. But do so gently, and get away as quickly as you can. I spend a lot of time talking to companies about privacy. The unfortunate reality is that our industry has come to view this topic from a narrow PR perspective - as one to be managed—if…

Two’s a Party – Why Collaboration Can Help You to Avoid Privacy Pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies are leading the way with assurances of greater privacy for customers, in the form of increased powers to personalize and even opt-out of data collection. In short, privacy regulation is here to stay. On the face of it, this may appear to be a challenge for marketers. Delve a…

TechBytes with Ryan Kliszat, Co-Founder at RevLifter

Tell us about your role and the team/technology you handle at RevLifter. Having worked with e-commerce retailers throughout my career, I have a solid understanding of their aims and challenges. RevLifter’s technology was designed to promote offers that used data to deliver incentives on a 1:1 level with customers. In today's competitive landscape retailers need to be more selective and data-driven in how they use promotions, as margins are continually squeezed. In my role as Chief Product and Strategy Officer the needs…

Interana Fast-Tracks Enterprise Behavioral Analytics, Powered by Microsoft Azure

Organizations can now easily get insights from user behaviors in real-time to give their customers exceptional and engaging experiences Interana, maker of advanced solutions for behavioral product analytics in the GDPR era, announced it is using Microsoft Azure to power its behavioral analytics solution. Interana, combined with Azure, will enable enterprises to get answers and insights from user behaviors in real-time while being supported by the security and stability of Azure. Interana’s full-stack, purpose-built…

Is Facial Recognition the New Business Card?

Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by the police and intelligence service agencies such as the CIA and FBI as well as basic human rights to privacy. My initial thoughts were that the issues are very similar to CCTV (closed caption TV). If you’re conducting yourself in a decent way, what is the problem? Indeed, who can argue that if a good Facial Recognition system linked to a full AI back-end had managed to stop any one of the…

Anti-Tracking Spirals on the Horizon: Get Ready for the Next Episode

There is no doubt that a battle between tracking solutions and anti-tracking algorithms is ongoing. Even though cookies are very useful for online retailers, we live in a world where privacy has become pivotal and the center of attention for browser developers. In fact, this spring Safari, Firefox, and Chrome presented some changes in this domain. Possibly, we saw that coming. But what are these changes and how will they affect affiliate tracking? Let’s analyze it. Is tracking prevention a fact of life now? Late April,…

The European Digital Advertising Market Continues on Its Growth Trajectory

This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the health of the region’s Digital Advertising market in 2018. Since 2008, the study has mapped a trend of sustained double-digit growth. However, as 2018 got underway it was far from certain this trend would continue. Indeed, for the first half of the year, the market showed all the signs of a slowdown. At that point, based on local market signals, we were forecasting that total growth for the year…

How Contract Acceptance Is Evolving with New Customer Experience Expectations

The customer experience in the B2C world is constantly evolving. Consider how you ordered food a few years ago. You would dig up a menu from the junk drawer, dial the number on your landline, and cross your fingers, hoping someone would answer the phone. Once you got through that, you had no real idea when the food would actually be delivered. Today, you grab your phone, open an app, customize your order, pay, leave a tip (I hope) and then track your order from the restaurant to your door. Companies like Uber Eats are…

65% of Consumers Question How Brands Are Using Their Data

Acquia Survey Underscores Need for Digital Brands to Educate Consumers on Data Use in Order to Earn Their Trust  Acquia announced the results of a new survey, polling more than 1,000 U.S.-based consumers on their data privacy opinions and preferences. The findings reveal that despite the past year’s global focus on General Data Protection Regulation (GDPR) and other data privacy regulations designed to give consumers more power over their data, more than half (55 percent) of respondents still don’t know how brands are…

OneTrust Raises $200 Million Series A to Tackle Sweeping New California Consumer Privacy Rights and “Do Not Sell” Obligations in…

The investment by Insight Partners values enterprise software company OneTrust at $1.3 billion. OneTrust announced it has closed a $200 million Series A investment led by Insight Partners. The enterprise software company founded in 2016 is now valued $1.3 billion. Organizations are facing the burden of having to comply with an increasingly complex set of privacy and security laws and standards in order to do business, most notably the California CCPA, European GDPR,  ISO27001, and hundreds more. These laws require…

GDPR Anniversary: Consent and Data Transfer Still Concern Marketers

GDPR has just passed its first anniversary; we thought it a good time to take stock and ask: what have marketers learned over the past 12 months, and what are the toughest issues they face in Data Transfer? There is broad consensus on two things. The first is that we’re still grappling with consent, specifically, what is meaningful consent in every single use case and how best to efficiently obtain and document it. The second area of agreement is that we’re still concerned about data transfer, and the best way to protect…

Norled Sets Sail for Digital Transformation with Infor

Norwegian Boat Operator Starts with Self-Service HR Across 80 Boats Infor, a global leader in business cloud software specialized by industry, announced that Norled AS, one of Norway's largest ferry and express boat operators, has invested in Infor CloudSuite Human Capital Management (HCM) to support its digital transformation. The dedicated HR suite is expected to help reduce costs; instill greater agility in responding to staff changes, expedite HR processes and improve compliance. Norled will roll out the Infor…

SurveyMonkey Named Customer Satisfaction Leader in Enterprise Feedback Software Category by 2019 G2 Grid Report

SurveyMonkey, a leading global survey software company, announced that it leads in customer satisfaction for the Enterprise Feedback Management Software category in the 2019 G2 Grid Report. SurveyMonkey received a 96% satisfaction rating from enterprise customers in the latest report by G2, a review platform empowering business buying decisions by highlighting the voice of the customer. Marketing Technology News: Taptica International Rebrand Reflects Video Advertising Leadership The G2 Grid Report released rankings…

TechBytes with Christopher Mohs, VP Strategy and Ops at Cora + Krist

Tell us about your role and the team/technology you handle at Cora + Krist. As the VP of Strategy and Operations, I’m tasked with leading our strategic approaches to Digital Marketing deployment for our clients. We are a very data-driven agency and have made a name for ourselves by adopting the latest technologies to drive Marketing Automation, AI, and Machine Learning, among other tactics. We do all this to further understand how audiences are interacting with the brands and products we are representing. What is the…

Contentful Earns ISO 27001 Certification, Boosts Security Safeguards

Leading headless CMS platform earns certification, demonstrating its commitment to enterprise-grade information security Contentful, the leading content infrastructure provider for enterprises, announced that it is the first pure-play headless CMS to achieve certification under ISO 27001, a leading international standard that details the best practices for information security management systems. ISO 27001 ensures that companies reach vital threshold for the security of their own and customers’ data. This means that…

Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance

Cuebiq Enables Users, Partners, and Customers to Perform or Request Third-Party Validation of Any Cuebiq Product, as Well as Validate Consent, While Preserving User Anonymity Offline consumer intelligence and measurement company, Cuebiq, announced the launch of its Cuebiq Consent Management and Data Provenance (CMDP) solution, which will enable publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) in relation to…

Dun & Bradstreet Survey Reveals One in Five Businesses Loses Revenue and Customers Due to Incomplete Data

A new report from Dun & Bradstreet reveals businesses are missing revenue opportunities and losing customers due to bad data practices. Almost 20 percent of businesses have lost a customer due to using incomplete or inaccurate information about them, with a further 15 percent saying they failed to sign a new contract with a customer for the same reason.  Nearly a quarter (22 percent) said their financial forecasts have been inaccurate, while 17 percent of organizations offered too much credit to a customer due to a…

Text IQ Raises $12.6 Million Series A to Advance AI Platform for Identifying Sensitive Information

Funding from FirstMark Capital and Sierra Ventures Will Support Expansion of Sales, Marketing, and R&D Efforts, as well as Entry into New Markets and Geographies Text IQ, a leading provider of AI solutions for identifying sensitive information, today announced it has raised a $12.6 Million Series A led by FirstMark Capital with Sierra Ventures. The funding will help the company accelerate its expansion into enterprise compliance and privacy. The Text IQ suite of AI solutions leverages the latest in unsupervised…