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GDPR

Using AI and Blockchain to Meet the Needs of a Shifting Data Landscape

It’s no secret that AdTech needs a serious update. Advertisers already hold more data than they often know what to do with, and an estimated $19 billion in ad dollars is lost each year to fraudulent activities. Meanwhile, public perception of internet companies is declining as consumers recognize the value of their data, and online businesses must reckon with the EU’s General Data Protection Regulation (GDPR). With all of the technology at our disposal, there should be a way to clear up these issues and create a better…

Why CMS Shouldn’t Be Your Go-To for Legal Content

A content management system (CMS) is a great tool for almost every business. It allows for easy updates, quick access to content, organizing a blog and much more. From Squarespace to WordPress, there are hundreds of CMS tools available to enhance the presence of your content online. However, CMS solutions aren’t void of limitations. While most CMS tools are chosen for the benefits they bring to the Marketing and Business Development teams within a company, they can impact far more than just those individuals. The legal…

MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

Bridging The Privacy Gap In 2019: A Journey To Compliance

For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire customer databases disappearing overnight, and general confusion about how to comply with the new legislation. Let alone being able to progress to the next step of rebuilding engagement levels with customers. Fast-forward a year, and the brand experience has become littered with endless consent pop-ups, in various shades of grey, irritating…

Digital Shadows Reveals a 50% Increase in Exposed Data in One Year

Misconfigured Security Controls Could Result in Multiple Breaches of GDPR with 2.3 Billion Exposed Files, Including Passport Data, Bank Records and Medical Information, Increasing Risk of Identity Theft, Ransomware Attacks and More Digital Shadows, the leader in digital risk protection, today unveiled the findings of a new report from its Photon Research Team, "Too Much Information: The Sequel," assessing the scale of inadvertent global data exposure. The team's research revealed the exposure of 2.3 billion files across…

UK Consumers Call for Harsher Fines, Citing Brands Going Seemingly Unpunished for GDPR-Breaches

GDPR may still cause heart palpitations to the marketers who, at this time last year, were scrambling to make the deadline. One year later the question begs to be asked: did GDPR increase the data privacy standard that consumers were promised? According to the new consumer research by Mailjet, Europe’s leading email service provider, the answer is a resounding 'NO'. A major component of GDPR was giving control back to the consumers on how brands used their data. That being said, new research reveals that 40% of the…

GDPR Anniversary: Where are We on Privacy a Year Later?

A year ago, on 25 May 2018, the General Data Protection Regulation (GDPR) law became enforceable. Across many industries, CISOs and senior management worried that the GDPR’s “least data necessary” collection requirements would greatly restrict, or even end, long-term working practices -- especially for marketers. So where are we today? Everywhere you look data protection has risen to the top of the agenda. Take a look at Facebook’s annual developer conference or Microsoft Build, and all you will see is the word privacy. …

The Twists & Turns of Data Excellence

For the past few decades, the enterprise’s view on data has been clear: focus on Data Excellence when you collect, store, analyze and activate as much of it as possible. Marketers have long recognized that within its data lie the insights they need to develop the products their customers will want and the journeys they take when arriving at decisions. In other words, data excellence translates directly into long-term financial security. Though the need for data excellence is straightforward and obvious, the road to…

One Year After GDPR Came Into Force, Over Half of Us News Sites Are Still Blocked in Europe

One year after the European Union implemented its strict new data protection regime, US expats and travellers, along with European journalists, are among those in the EU being cut off from regional news sources in the USA, according to the new US News Access Index from Virtual Private Network (VPN) review service Top10VPN.com. More than four in 10 (42%) US news sites, including regional titles like The Chicago Tribune, are still blocking European visitors to their sites - in addition, one in 10 (9%) US titles are offering…

Majority of Workers Still Concerned About Data Protection on First Anniversary of GDPR, According to New Survey

As Enforcement Intensifies, Increased Transparency and Improved Process Show the Regulation Is Having an Impact, and Highlight That Businesses Must Prioritize Compliance When enforcement of the General Data Protection Regulation (GDPR) went into effect on May 25, 2018, it had worldwide implications on data protection and privacy legislation. One year later, there are conflicting sentiments from the global workforce about whether the regulation has been effective, according to a new survey released by Snow Software, the…

Navigating GDPR: Preparing for What’s to Come

General Data Protection Regulation (GDPR) laws went into effect across Europe in May, 2018. Put into place by the European Union, GDPR is a complex set of rules that have reshaped data and identity protection for consumers across Europe. One year into the age of GDPR, some businesses, especially those outside of Europe, may still find themselves confused about the legislation and how similar regulations might affect advertising if comparable laws make their way to the U.S. Even if similar regulations take years to come…

Selligent Marketing Cloud Unveils Consumer Information Management Tool for Privacy Regulation Preparedness

Global B2C marketing automation company Selligent Marketing Cloud (Selligent) announced the launch of a first-of-its-kind Consumer Information Management tool that provides brands with a self-service interface to support consumer privacy regulations. Available to Selligent Marketing Cloud clients, the tool makes it easy for clients to adhere to consumers’ data privacy requests from collection or removal of personal information to unsubscribing to communications all in a few clicks. Currently supporting brands for General…

Shred-it GDPR Compliance Survey of UK SMEs Reflects Positive Understanding but Highlights Key Areas of Concern Under the Surface

A recent survey commissioned by Shred-it, one of the UK's leading information security companies and a Stericycle solution, has revealed a positive understanding and engagement with the principles of GDPR among SMEs on its first anniversary. The findings show that 72% of UK SMEs report being 'very aware' of its requirements. However, 60% reported that the recent changes to data protection have had a 'slight' or 'no' impact on their business, while 8% did not know. The figures highlight a possible cosmetic understanding of…

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

SurveyMonkey Advances Cloud Operations in Europe for Enterprise Customers with Launch of Data Centre

74% of UK Residents Care That Their Data Is Stored in the European Union, According to SurveyMonkey’s Latest Research on the General Data Protection Regulation (GDPR) SurveyMonkey, a leading global survey software company, announced it has launched a European data centre that will be available this month to new enterprise customers. The public cloud infrastructure enables SurveyMonkey to host data locally for customers located or doing business in the region, an important priority for European organisations.…

GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration

This is Part One of the GDPR Roundtable Today, it's GDPR's first anniversary. In one year of its flourish, we have interviewed hundreds of experts and business leaders on GDPR. The insights on GDPR Compliance and strategies to meet customer demands proved beneficial to our readers and Martech community. Recently, we sat with 30+ GDPR speakers who narrated their experience in a Post-GDPR phase using Blockchain and AI capabilities. The GDPR ROUNDTABLE features experts from various realms of the business community and…

Io-Tahoe Integrates with OneTrust and Joins Data Discovery Partner Program

Io-Tahoe, a pioneer in Smart Data Discovery and AI-Driven Data Catalog products, in its efforts to continue to transform the data discovery market, announced its membership in the OneTrust Data Discovery Partner Program. Io-Tahoe's integration with OneTrust will help customers populate the results of data discovery scans into the OneTrust Data Inventory & Mapping solution and trigger additional privacy workflows to maintain up-to-date records of processing. OneTrust is the largest and most widely used dedicated privacy…

GDPR Compliance: Decoding The Mood A Year Later

It’s been a year since the General Data Protection Regulation (GDPR) went into effect, which promised to crack down on internet privacy issues facing EU consumers. The landmark legislation made headlines for not only broadening the definition of “personal information” to include a user’s cookies, but for the crippling fines that would hit non-compliers. Failure to meet GDPR standards would result in a penalty of up to 4% of company global turnover or €20 million (whichever is greater), or the greater of 2% or €10 million…

Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws

GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles  Marketing teams may have managed to surf the turf with EU's GDPR Principles in the first year. As we inch toward the first GDPR anniversary, market analysts and Data Privacy trend watchers are constantly churning data on GDPR impact. They provide insights on how GDPR transformed the data industry globally -for businesses and for consumers. In an interesting data research on GDPR Principles, Ogury found that less…

Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers

Industry Veterans from Visual IQ, Conversion Logic and MarketShare Build Next Generation Cross-Channel Marketing Measurement After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. Multi-touch attribution is dead. Measured exits stealth to launch cross-channel incrementality measurement for marketers. Stop wasting ad money and make better decisions!…