Browsing Tag

Gen Z audiences

Heartbeat Acquires Influencer Commerce Company, Iconery

Heartbeat, a marketing technology platform that connects brands with Millennial and Gen Z audiences has acquired Influencer Commerce company Iconery. Together, Heartbeat and Iconery will leverage their shared expertise in brand-building, influencer marketing, and e-commerce to amplify both brands' presence moving forward. Heartbeat's mission is to harness the voices of real people sharing about brands they love. Through their platform and mobile app, Heartbeat provides brands with access to over 200,000 consumers to…