Gen Z

Findings highlight the need to manage one's presence across the web, as majority of Gen Z and Millennials believe it's more important to make a good impression online than in-person Squarespace, the all-in-one website building and…
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- A majority of millennials and Gen Zs believe we are at a tipping point on key societal issues including climate change, inequality, and discrimination. - One in five millennials feel discriminated against all of the time or frequently…
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Findings reveal generational shopping preferences brands need to know to deliver the ultimate digital experience in 2021 Leading digital experience platform provider Optimizely (formerly Episerver) today announced new…
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IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, and The Female Quotient, an organization advancing equality in the workplace through cross-industry collaboration, today…
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New Study by Jeeng Proves Publishers Must Find Ways to Personalize & Automate Content Delivery to Reach Digital Natives Despite years of naysayers claiming that email is dead, it turns out email newsletters are very much alive and well…
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In a world of chaotic internet memes, social media, and instant gratification, a lot of businesses are struggling to compete for Gen Z’s attention. The future of the economy will soon depend in part on Gen Z, but traditional marketing…
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What 350 American Gen Z & Millennials Think About Buying Through Social Media Social commerce is taking over; studies show it is an $89 billion market currently. In basic terms, it is the process of selling products directly on…
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Tumblr — the social platform for Gen Z creators, curators and fans — this Giving Tuesday launches LOUDR, a new program which pledges 10 percent of its top advertising unit to amplify the voices of advocacy-focused nonprofit organizations.…
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Parks Associates released the new market snapshot OTT Video Viewership: The Role of Mobile, which finds viewing on a smartphone or tablet now accounts for over 40% of all video consumption hours among Gen Z heads of US broadband households,…
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App Annie, the leading mobile data and analytics company, released a report on Generation Z, How to Build a Winning Gen Z Strategy on Mobile, that reveals the mobile habits of this generation to help businesses understand and cater to this…
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The edtech startup introduces Packs, a free product folded into Element451, its powerful customer relationship management software Colleges and universities beleaguered by the pandemic can now find relief in Packs from higher education…
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Announced new hire of major product and safety leads for the UK and across the globe Yubo, the top platform for young people to socialise online, announces two new major hires who will form a part of the app’s new London office, further…
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As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics. But amid high-profile data breaches and mounting scrutiny into how companies like…
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Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media…
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In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. It’s easy to overlook how social media and it's Millennial and Gen Z audiences are transforming how power is wielded.…
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Cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment   A significant gap exists between the way leaders and employees view progress toward equality in their organizations,…
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Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This…
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Company Curates Advisement, Mentorship and Community to Connect Women to Necessary Resources A desire to problem-solve lies at the heart of young women entrepreneurs and this desire starts at a young age. In fact, a recent study*…
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Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior A new trends report, "The Culture of Influence," released by Cassandra, ENGINE's insights and strategy group that studies trendsetting young…
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As Generation Y grows older, a younger generation is now emerging into the workforce. Generation Z, or Gen Z, is anybody born from the mid-'90s to the mid-2000s, and they're the following age group to influence the buying process. By 2020,…
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