When speaking to the US Hispanic (Latinx) community, it’s important for brands to remember a few key tenets. Most importantly, …
The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases
Our youngest generation wields a considerable influence on household buying, new study shows Move over celebrities and micro-influencers: The youngest …
A Guide to Generation Z for Marketers
This article is co-authored by Mollie Kehoe. Sometime in early 2019, it became clear that Generation Z was the next …
Marketing to Gen Z
Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the …
TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen
Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the …
Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech
With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. …
Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly
The global retail industry is enduring a ground-breaking evolution. The Prime Day predictions, trends, and statistics show how Online Shoppers …
Booking.com Releases the Most Comprehensive Global Research Into the Next Generation of Travellers – Gen Z
Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do …
New Study: “Digital Natives” Value Brick and Mortar Stores More Than Their Parents or Grandparents
Global Study Highlights the Varying Shopping Expectations of Different Generations and the Role of Technology in Personalizing Retail Despite clear …
We’re Are All Beginning to Recognize Our Creative Power – and Have Social Media to Thank
As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to …
Human Connection Matters to Gen Z: Ooma Survey Busts Myths Around Generational Communication Preferences
Ooma, Inc., a smart communications platform for businesses and consumers, announced the results of a survey1 commissioned to discover consumers’ …
Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z
New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and …
How Brands Can Connect with Gen Z through Social Media Marketing
Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega …
Step Raises $22.5 Million Series A Led by Stripe to Disrupt Banking for Teens
Step Partners with Industry Leaders Mastercard, Stripe and Evolve to Power First-Of-Its-Kind, All-In-One Banking Solution for the Next Generation Waitlist …
Engaging Gen Z: How to Capture Feedback from these Elusive Consumers
As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can …
Reality Bytes: Second Annual Generational Study Reveals How Gen Z Behaves, Buys & Builds Online
Gen Z Prefers Internet Leaders over Politicians, Trusts Online Stores as Much as Physical Ones and Has the Highest Aspiration …
Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better
When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no …
TechBytes with Holly Carter, Director, Product Marketing, Confirmit
Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. …
TechBytes with Tony Calzaretta, VP Design and Creative, Pandora
Tony Calzaretta VP Design and Creative, Pandora Pandora has recently integrated with Snapchat to allows its users to access premium …
TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media
Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in …