Gen Z

YouTube, TikTok, Facebook, and Instagram are leading the pack but Gen Z still believes interactive live video is underused Agora, Inc., a pioneer and leading platform for real-time engagement APIs, announced the results of a commissioned…
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Lack of commerce innovation negatively impacts customer experience, sales, and brand loyalty Nearly three-quarters of business decision-makers recognize that failure to adopt emerging commerce solutions will hurt their business…
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Spotty internet and video quality are the top challenges for these experiences, according to a new study from Agora Agora, Inc. a pioneer and leading platform for real-time engagement APIs, announced the results of a commissioned study…
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Robust age-verification technology enhances Gen Z platform's existing safety tools and combats bad actors – bots or humans – seeking to breach security systems Yubo, a live social discovery platform for Gen Z, is the first major social…
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CASETiFY, the global tech accessory brand loved by millennials, Gen Z and Hollywood celebrities, announced the launch of ARTFT and the upcoming minting of its genesis pass. ARTFT is a new web3 venture that will develop metaverse-ready…
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2007, the year Brittany Spears shaved her head – oh, and the year that the number of texts sent surpassed the number of phone calls. Unsurprisingly, 2007 was also the year that the first iPhone was released. It is shocking to think that 15…
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B2B marketers and advertisers today have a range of online ad streams and ad channels from which to choose from. And newer channels are constantly adding to the mix, making it more crucial for marketers and advertisers to not only dive…
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62% of customers want more video from brands, especially Gen Z and high earners If you're talking to customers and want them to listen, say it with video. A new survey of 2,000 adults in the U.S. and U.K. examined how consumers prefer…
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Live commerce leader adds ex TikTok exec to growing list of strategic senior leadership hires Firework, the leading livestreaming commerce and digital transformation platform, announced that it has hired Meg Siegel as its new Vice…
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Scorpion Survey Reveals Unique Perspectives Across Generations; Differing Opinions on Personalized Marketing, Resources for Purchasing Decisions, and Advertising Receptivity Scorpion, the leading provider of technology and services that…
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New report reveals Gen Z ranks online privacy as being ‘less important’ to them than other generations Selligent Marketing Cloud, the omnichannel marketing and customer experience platform, has released a report unpacking the critical…
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EnsembleIQ’s Path to Purchase Institute, which serves the needs of brand manufacturers, retailers, agencies and solution providers in the commerce marketing industry, today unveils a research report focused on Gen Z purchasing power. When…
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Ken Willner, Chief Growth Officer at TextNow chats about a few B2C marketing trends and what it takes for brands today to drive better engagement with Gen Z audiences: ________ Welcome to this 2022 MarTech Series chat, Ken, tell us…
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Gen Z ranks their online privacy as being less important to them than other generations Selligent Marketing Cloud, the omnichannel marketing and customer experience platform, releases a report on the attitude brands need to address to…
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TEAM LEWIS Foundation released further research from its global survey conducted with HeForShe, UN Women's solidarity movement engaging men and boys in support of gender equality and empowerment of women. The global study revealed that…
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Younger generations’ expectations for brands reveal growing opportunity for AI and automation in customer service The Talkdesk Research™ report, Winning Gen Z Through Exceptional Customer Service, finds that just 24% of Gen Z want to…
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Cassandra, ENGINE's insights and strategy group that studies trendsetting young consumers, is releasing a new trends analysis, "Re(value)ation: A Pandemic Mired in Political Mayhem Makes Gen Z Rethink Everything." Based upon Cassandra's…
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HashCash chief describes the relationship between the gen and the Metaverse and how it should turn out and why it wouldn’t be conflict-free. Blockchain pioneer and HashCash chief, Raj Chowdhury, talks about Metaverse and how…
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Where Millions of Gamers Share and Discover Videos, Art, and Livestreams Game Jolt, the social platform where millions of Gen Z gamers and creators share and discover content around their favorite video games launched their first mobile…
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Lulu.com marks 20 years of publishing innovation Earlier this week, pioneers in self-publishing, Lulu.com, celebrated a milestone that many tech startups and Internet businesses fail to achieve: 20 years of growth and…
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