Browsing Tag

Gen Z

Human Connection Matters to Gen Z: Ooma Survey Busts Myths Around Generational Communication Preferences

Ooma, Inc., a smart communications platform for businesses and consumers, announced the results of a survey1 commissioned to discover consumers’ preferred method for communicating with local businesses. In this study, Ooma surveyed 500 people each from four different generations: Baby Boomer (55-75 years old), Gen X (40-54 years old), Millennial (25-39 years old) and Gen Z (4-24 years old). Overall, the survey findings show that across the board, all generations are seeking a human to human connection, preferring in person…

Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and…

New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and Gen Z Fullscreen, a global leader in social-first entertainment, serving both talent and brands, unveiled findings from a comprehensive study that dives into generational views on identity, the future, the impact of technology and their financial state. Fullscreen focused on the ‘Cuspers’ cohort (currently aged 19-25) -- those sitting right between Millennials and Generation Z. The study found that Cuspers…

Step Raises $22.5 Million Series A Led by Stripe to Disrupt Banking for Teens

Step Partners with Industry Leaders Mastercard, Stripe and Evolve to Power First-Of-Its-Kind, All-In-One Banking Solution for the Next Generation Waitlist Demand Exceeds 500,000 People in Less Than Three Months Step, the new modern-day financial services company built for families and teens, announced that it has closed $22.5 Million in Series A funding for its all-in-one banking solution that integrates certain key features and benefits of checking, savings, credit and debit cards into one easy-to-use no fee account.…

Engaging Gen Z: How to Capture Feedback from these Elusive Consumers

As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can give us a better understanding of consumers. Until recently, Generation Z (those under twenty-ones of the world) were of little concern to our practice. Their age made their market influence insignificant. However, today, Gen Z is estimated to have around $143 billion in buying power and influence around 93 percent of household spending. Needless to say, it is high time we start capturing data…

Reality Bytes: Second Annual Generational Study Reveals How Gen Z Behaves, Buys & Builds Online

Gen Z Prefers Internet Leaders over Politicians, Trusts Online Stores as Much as Physical Ones and Has the Highest Aspiration to Entrepreneurship of Any Generation A groundbreaking international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, is fueled by technology in all facets of their life, and expects the Internet to connect them, entertain them, sell to them and build their digital brand. It’s a generation whose relationship…

Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better

When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no shame in admitting it—even if you’re a marketer who eats, sleeps, and breathes advertising in your day job. In fact, Pressboard recently conducted a survey that found that advertisers, of all people, are just as averse to ads as anyone else. 98% stream ad-free content on platforms like Netflix or Prime Video, for example, and 79% own a DVR they use to skip commercials. We might just be the only industry that…

TechBytes with Holly Carter, Director, Product Marketing, Confirmit

Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. Confirmit's recent survey has unveiled the trends in marketing to this generation. We spoke to Holly Carter, Director, Product Marketing, Confirmit, to understand the nuances of enhancing the user experience for Gen Z.Tell us about your role at Confirmit and the team/technology you handle. I am the Product Marketing Director at Confirmit. My role is to ensure researchers and corporations…

TechBytes with Tony Calzaretta, VP Design and Creative, Pandora

Tony Calzaretta VP Design and Creative, Pandora Pandora has recently integrated with Snapchat to allows its users to access premium content. The use of rewarded video and Pandora's Premium Access feature have led to an increase in engagement among Gen Z listeners. We spoke to Tony Calzaretta, VP Design and Creative, Pandora to understand the nuances of this burgeoning market.Tell us about your role at Pandora and the team/technology you handle. I run Pandora's Listener Product Management and Product Design Teams.…

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

SoundCloud Announces Global Programmatic Partnership With AppNexus

World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent advertising technology company. Under the terms of the partnership, SoundCloud's audio and video inventory are now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud's highly engaged millennial and Gen Z audience. Buyers can…