Browsing Tag

Generation Y

Best Tools to Connect with Gen Z on Instagram

As Generation Y grows older, a younger generation is now emerging into the workforce. Generation Z, or Gen Z, is anybody born from the mid-'90s to the mid-2000s, and they're the following age group to influence the buying process. By 2020, Gen Z is expected to account for 40% of entire customers. A study says "Age Z is one of the most impressive shopper powers in the market today. Their purchasing power is $44 billion and grows to $600 billion while considering the impact they have on their folks' spending. If you…

Spending Power in the “Attention Economy” Brings New Age of Brand Loyalty into Focus

Insights from Engine's Cassandra Reveal New Path to Loyalty Through Engagement and Experience The often underestimated Generation Y has nearly three times as much spending power ($934 billion) as Baby Boomers ($392 billion), with Generation Z ($323 billion) close behind, according to new data released by cultural insights and strategy agency Cassandra, part of Engine Group. The oft-forgotten Generation X leads with a massive spending power of $1.2 trillion. The latest spending power figures and new insights from…

Spending Power in the “Attention Economy” Brings New Age of Brand Loyalty into Focus

New Spending Power Figures from Engine’s Cassandra Highlight Increasing Importance of Brand Advocacy Cassandra, powered by Engine, released new spending power figures that show Generation Y has nearly three times as much economic authority ($934 billion) compared to Generation Z ($323 billion) and Baby Boomers ($392 billion), yet still trail the oft-forgotten Generation X ($1.2 trillion). The latest figures from Cassandra signal a shift in spending power as the rise of the “attention economy,” fueled by brand advocacy and…