Gil Larsen

New Report Around Omnichannel Shopping Shows 71% of Consumers Are Mobile Shoppers, While 61% Are Willing to Automate Their Purchas Blis, a global martech business, announced the launch of a new white paper entitled “Omnichannel Consumers Treading New Paths to Purchase.” The research identifies the changing preferences of consumers in an omnichannel retail landscape and the opportunities for marketers to better connect with their customers. The findings show that mobile shoppers provide a rich opportunity for retailers,…

In Their Latest Study, Blis Examines Consumer Research Married with Their Own Location-Based Data to Construct a New Framework for Conscious Consumer The dynamic relationship between the consumers, brands, and retailers continue to drive marketers into exploring new definitions of customer experience and engagements. The fragmented retail and B2B marketing engagement strategies could finally be set on a sane path. In their recent report, Blis, a leading provider of advanced location data technology, has unvieled a …