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Global Monetization

NEW ID Selects Ad Platform Unruly as Preferred SSP for Global Monetization

Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the US, has chosen Unruly as its preferred global supply-side platform (SSP). The partnership will connect media buyers with premium global video inventory -- available on 23 channels around the world and viewable on…