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Go-To-Market

PROS Holdings, Inc. Announces Appointment of Catherine A. Lesjak to Board of Directors

Industry Veteran with Global Finance and Operations Expertise Joins to Further Accelerate SaaS Go-to-Market and Scale Global Footprint PROS Holdings, Inc., a provider of AI-powered solutions that optimize selling in the digital economy,  announced the appointment of Catherine A. Lesjak to its board of directors effective August 3, 2020. Lesjak joins the board as an independent director. Lesjak is a seasoned finance veteran in the tech industry, having built a 32-year career at HP, Inc. (NYSE: HPQ). Lesjak served in…

Google Cloud Demonstrates Enterprise Customer Momentum at Next ’20: OnAir

Deutsche Bank, Goldman Sachs, Lowe's, Renault, Verizon, and many other leading global brands showcase how they are building and innovating with Google Cloud Google Cloud demonstrated the success of its go-to-market strategy, highlighting several new customer wins, interviews, and Q&As at Google Cloud Next '20: OnAir—the company's virtual event that kicked off. Marketing Technology News: Aternity Names Fernando Castanheira CIO Companies around the world are turning to Google Cloud to help them digitally…

ZoomInfo Recognized by TrustRadius with 2020 Top Rated Award in Marketing Intelligence Software

Marks The Platform’s Second TrustRadius Top Rated Award of 2020 ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has been recognized by TrustRadius with the 2020 Top Rated Award for Marketing Intelligence Software. With nearly 600 verified ratings and reviews and a trScore of 8.3 out of 10, ZoomInfo earned its second Top Rated Award of the year, having previously won in the Sales Intelligence Software category in March. Marketing Technology News: Signavio Selects Conga to Optimise the…

TechBytes with Sara Larsen, CMO at Brightcove

Tell us about your current role and the team/technology you handle at Brightcove. As the CMO of Brightcove, I oversee Marketing Communications, Demand Generation, Field Marketing, Product Marketing, and Go-To-Market activities. This includes anything from branding, public relations, content development, and pipeline generation. How have your marketing and sales teams regrouped to continue customer success benchmarks? Our marketing and sales teams are aligned at every level, top to bottom. Our CRO and I believe sales and…

NetApp Names Cesar Cernuda as President

Cloud data services provider NetApp has named Cesar Cernuda as president, reporting to CEO George Kurian, effective in July. Cernuda will lead the company's global go-to-market operations spanning sales, marketing, services and support. Cernuda brings with him extensive experience in leading business transformation, building diverse, high-performing teams and driving a successful cloud business. In his role as president, Cernuda will continue to evolve the NetApp go-to-market strategy and organization to accelerate growth…

Pega Appoints Carola Cazenave and Daniel Österberg-Holm to Increase Ecosystem Growth

New Alliance Leadership Appointments to Build on Ecosystem Success Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced two new leaders to its alliances leadership team, Carola Cazenave, vice president, global partner ecosystem, and Daniel Österberg-Holm, vice president, alliances, channels, and specialist sales, EMEA. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the Intelligence of KAI and the Virtual Assistants it Powers…

Shift Technology Names Donald Matejko Chief Revenue Officer

Veteran Business Leader Joins to Evolve Global Go-to-Market Strategy to Take Advantage of Growth Opportunities Shift Technology, a provider of AI-native fraud detection and claims automation solutions, announced Donald Matejko has joined the company as Chief Revenue Officer (CRO). In this role, Matejko serves on the Executive Leadership Committee and is directly responsible for defining and executing the go-to-market (GTM) strategy for Shift's Force and Luke solutions. Prior to Shift, Matejko served as CRO for Showpad,…

Salesforce Appoints Gavin Patterson President And Chief Revenue Officer

Salesforce, the global leader in CRM, announced the appointment of Gavin Patterson as President and Chief Revenue Officer. Patterson, who has served as the company’s President and CEO of Salesforce International, will lead the company’s global sales organization and will continue to report to Chair and CEO Marc Benioff. Marketing Technology News: i-Sight Launches v5.5, With Improvements to Efficiency, Analysis and Communication Patterson joined Salesforce in 2019 as Chair of Europe, the Middle East and Africa (EMEA),…

Nutanix Announces Promotion Of Christian Alvarez To Head Of Worldwide Channels Organization

Nutanix, a leader in enterprise cloud computing, announced that it has promoted Christian Alvarez to Senior Vice President of Worldwide Channels effective immediately. As the worldwide channel and partner sales leader, Alvarez will have oversight of the strategic direction of Nutanix’s channel partner ecosystem, fostering strategic relationships and developing global sales and distribution programs for value-added resellers (VARs), distributors, original equipment manufacturers (OEMs), global system integrators (GSIs), and…

ACG-NY and Chief Outsiders Take the Pulse of Private Equity Investors as Portfolio Companies Prepare to Restart Their Commercial Engines

the Association for Corporate Growth – New York chapter, and Chief Outsiders, LLC announced the release of their report, “The Great Commercial Engine Restart: Private Equity views as we prepare to exit lockdown.” The report shows the pulse of Private Equity thinking as we enter May and states begin to ease their restrictions and allow businesses to reopen, indicating that many will find a business environment that’s very different from the one they left before the lockdowns started.  The survey explores how the speed at…

ZoomInfo Appoints Google Chief Privacy Officer Keith Enright to Board of Directors

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the appointment of Google Chief Privacy Officer Keith Enright to its board of directors. “For nearly 20 years, Keith has been a data privacy expert, leading major internet, Fortune 500 retail and services companies as they navigate the constantly changing privacy landscape,” said Henry Schuck, Founder and CEO of ZoomInfo. “His expertise and counsel will be a huge asset for ZoomInfo as we continue in our commitment to providing customers…

ZoomInfo Powered by DiscoverOrg Announces New Sales and Marketing Certifications from ZoomInfo University

Recipients are skilled in Go-To-Market Intelligence, Prospecting, and Campaign Effectiveness ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of two new certifications. ZoomInfo University trains customers to leverage the combined ZoomInfo Powered by DiscoverOrg platform to accelerate sales and marketing success. The certifications exemplify advanced knowledge and expertise in popular topics, including Account-Based Marketing (ABM), cold calling, storytelling, sales and…

Deluxe Expands Alliance With Salesforce to Bring Salesforce Essentials to Deluxe Small Business Customers

Deluxe enhances technology portfolio with Salesforce Essentials, CRM for small businesses Deluxe, a Trusted Business Technology company, announced it will offer Salesforce Essentials, the world’s #1 CRM product purpose-built for small businesses, to its approximately 4.5 million customers. This is the first go-to-market collaboration between the two companies. For 105 years, Deluxe has helped enterprises, small business and financial institutions grow their businesses through payment solutions, printed products,…

Adjust Bolsters Global Sales Team With Senior Appointments of Bill Kiriakis and Silvia Buermann

Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle and Salesforce. An enterprise sales management veteran, Kiriakis will oversee Adjust’s global…

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success

New ZoomInfo Powered by DiscoverOrg Platform Combines a Robust Suite of Software Tools with Advanced Machine Learning and Human Research to Enable Sales and Marketing Teams to Hit Their Growth Numbers DiscoverOrg announced that it is launching a new flagship Go-To-Market (GTM) platform and changing its name to ZoomInfo. The new platform will be known as ZoomInfo powered by DiscoverOrg and combines the strengths and benefits of the DiscoverOrg platform with those of the ZoomInfo platform, which it acquired in February 2019.…