Go-To-Market

$20 million round of growth financing Act-On Software, the leading growth marketing automation platform, today announced $20 million of growth financing from existing investors U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, founder Raghu Raghavan and new investor, Beedie Capital. The funding, which is comprised of equity and debt, will drive customer and revenue growth through product innovations and expansion of the company’s go-to-market activities.…

Following a record year, investment will accelerate establishing the Go-to-Market Cloud of the future Terminus, the leading account-based marketing platform, announced it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion. With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors.…

The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Developer as it readies for further growth Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next phase of growth by hiring Accelerated Mission’s Paul Turner to help it further its Go-to-Market (GTM) strategy. Paul’s consulting company,…

Annual awards driven by customer reviews rank LeanData among world's best B2B software companies and products LeanData, the leader in go-to-market operations solutions powering the modern revenue engine, announced it was ranked one of the Top 100 Best Software Products for 2021 by G2, the world's largest site for B2B software user reviews. In addition, LeanData was recognized as one of G2's Highest Satisfaction Products for 2021 and Best Marketing Products for 2021. Marketing Technology News: BrainSell Launches Aircall…

Proven SaaS Go-To-Market Leader Joins CX Transformation Software Company SupportLogic, the world's first next-gen customer experience platform for customer support and service teams, has announced the appointment of Joe Andrews as Chief Marketing Officer. Andrews will accelerate market awareness of SupportLogic and help the company deliver its ambitious growth strategy in 2021 and beyond. A number of global enterprises have adopted SupportLogic, including Nutanix, Qlik, Databricks and Rubrik. Andrews brings senior…

Granular market intelligence from HG Insights provides go-to-market teams with actionable insights for everything from strategic planning to campaign execution HG Insights, the global leader in technology intelligence, recently launched its new market intelligence product, a key addition to their existing portfolio of business intelligence solutions. HG’s Market Intelligence delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM)…

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

Varicent, the leading provider of next-generation Sales Performance Management (SPM) software, announced that Nicole Kent will join the company as its Senior Vice President of Product Strategy. Nicole, who was a Varicent client while working at Optum where she served as VP of Compensation, brings with her a wide range of pertinent industry experience, knowledge, and expertise to help fortify Varicent’s growing leadership team. Led by CEO Marc Altshuller, Varicent is an SPM software provider, helping organizations…

8x8, Inc., a leading integrated cloud communications platform provider, appointed Dave Sipes as Chief Executive Officer and member of the board of directors. The company also reaffirmed guidance for the third quarter and full-year fiscal 2021. Sipes was most recently COO of RingCentral, where he led go-to-market, product, and engineering and was instrumental in the 12-year growth trajectory of the company from $10M to over $1B in revenue. Former CEO Vik Verma will assist the transition in an advisory role after leading…

Acuant®GO Provides the Fastest Go-To-Market Option with Proven, Secure Technology Acuant, a leading global provider of identity verification solutions, announced the launch of Acuant®GO, a suite of no code solutions. Acuant®GO delivers the power of the Acuant’s Trusted Identity Platform at lightning speed. It is the fastest way to go-to-market and deploy mobile and web identity verification and KYC/AML that meet regulatory, business and customer needs. Marketing Technology News: xTuple Launches ERP-E-Commerce…

With the Appointment of Eight New Executives, Protegrity’s Expanded Leadership Team Will Accelerate the Company’s Growth and Innovation as a Global Leader in Data Security Protegrity, a global leader in data security, announced it has assembled a new leadership team to drive innovation as the company delivers on its mission to protect the world’s most sensitive data, wherever it resides. In October 2019, Rick Farnell joined Protegrity as President and CEO to build upon the company’s proven track record of protecting…

Second-annual industry recognition showcases innovation of revenue-generating leaders within the operations community LeanData, the leading provider of go-to-market operations solutions powering the modern revenue engine, today announced winners of the 2020 OpsStars Awards, the industry's first awards program designed to celebrate operations leaders forging new paths to revenue growth in B2B. Now in its second year, the OpsStars Awards celebrate the strategic contribution, innovation and impact of revenue-generating leaders…

Artificial Intelligence-Powered Intent Enables Sellers and Marketers to Engage with Prospects and Customers at the Opportune Moment ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, announced that it has acquired Clickagy, a leading provider of artificial intelligence-powered buyer intent data. Along with this acquisition, ZoomInfo is launching Streaming Intent, an innovative solution that identifies companies with above-average search volume on business-to-business (B2B) topics within minutes of their…

Expanded alliance between the two companies sees Salesforce showcasing their passion for small businesses in upcoming season Deluxe, a Trusted Business Technology™ company, announced that Salesforce, the global leader in customer relationship management, has signed on to sponsor season five of the acclaimed Deluxe series Small Business Revolution. The two companies first came together in early 2019, when Deluxe enlisted Salesforce to accelerate the company’s go-to-market strategy and improve customer engagement. Now,…

BlackBerry Brings Award-Winning Enterprise and BlackBerry Cylance Partner Programs Together in One Innovative Program to Drive New Business Growth BlackBerry Limited announced a new global partner program – the BlackBerry Partner Program that combines the award-winning BlackBerry Enterprise Partner Program and BlackBerry Cylance Partner Programs into one comprehensive structure. Doubling down on BlackBerry's commitment to the partner community to facilitate Growth, Innovation, and Enablement, the new global program…

Industry Veteran with Global Finance and Operations Expertise Joins to Further Accelerate SaaS Go-to-Market and Scale Global Footprint PROS Holdings, Inc., a provider of AI-powered solutions that optimize selling in the digital economy,  announced the appointment of Catherine A. Lesjak to its board of directors effective August 3, 2020. Lesjak joins the board as an independent director. Lesjak is a seasoned finance veteran in the tech industry, having built a 32-year career at HP, Inc. (NYSE: HPQ). Lesjak served in…

Deutsche Bank, Goldman Sachs, Lowe's, Renault, Verizon, and many other leading global brands showcase how they are building and innovating with Google Cloud Google Cloud demonstrated the success of its go-to-market strategy, highlighting several new customer wins, interviews, and Q&As at Google Cloud Next '20: OnAir—the company's virtual event that kicked off. Marketing Technology News: Aternity Names Fernando Castanheira CIO Companies around the world are turning to Google Cloud to help them digitally…

Marks The Platform’s Second TrustRadius Top Rated Award of 2020 ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has been recognized by TrustRadius with the 2020 Top Rated Award for Marketing Intelligence Software. With nearly 600 verified ratings and reviews and a trScore of 8.3 out of 10, ZoomInfo earned its second Top Rated Award of the year, having previously won in the Sales Intelligence Software category in March. Marketing Technology News: Signavio Selects Conga to Optimise the…

Tell us about your current role and the team/technology you handle at Brightcove. As the CMO of Brightcove, I oversee Marketing Communications, Demand Generation, Field Marketing, Product Marketing, and Go-To-Market activities. This includes anything from branding, public relations, content development, and pipeline generation. How have your marketing and sales teams regrouped to continue customer success benchmarks? Our marketing and sales teams are aligned at every level, top to bottom. Our CRO and I believe sales and…

Cloud data services provider NetApp has named Cesar Cernuda as president, reporting to CEO George Kurian, effective in July. Cernuda will lead the company's global go-to-market operations spanning sales, marketing, services and support. Cernuda brings with him extensive experience in leading business transformation, building diverse, high-performing teams and driving a successful cloud business. In his role as president, Cernuda will continue to evolve the NetApp go-to-market strategy and organization to accelerate growth…