Good-Loop

You & Mr Jones, the brandtech group founded by former Havas chief executive David Jones, has invested in ethical video startup Good-Loop. The UK-based firm announced it has closed a US $1.6m seed funding round. Good-Loop is an ethical video platform working with companies such as Nestlé, Unilever, Coca-Cola, TOMS, H&M and Amazon, helping them to tap into programmatic technology to deliver brand purpose at scale.  Good-Loop’s proprietary platform rewards viewers of online video ads by donating on their behalf to a…

Looking back at the year 2019, how did it unfurl for you and the AdTech industry? 2019 has been a turbulent year in AdTech. At the time of writing, Facebook is staring down four separate antitrust investigations, Apple is polishing its privacy credentials by cracking down on cookie workarounds and the six months the UK Information Commissioner’s Office (ICO) gave the AdTech industry to get its real-time bidding house in order is almost up. Given this backdrop, the year 2020 could be very challenging for every AdTech…