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MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"AI and Machine Learning technologies are critical for being able to deliver this kind of cross-channel recognition and personalization at scale." Tell us about the technologies that brought seismic shifts in email monetization campaigns? The three biggest ones are: - The use of improved rendering technology to deliver better artwork appearance. This enabled the success of native campaigns by allowing the ads to blend seamlessly with content, and it just provides a better overall user experience. - Direct…

Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue

Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers. “With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in…

Aarki Supports First-Price Auction Alongside Second-Price Auction

Aarki, a leading AI-enabled mobile marketing platform, announces that it now supports first-price auctions alongside second-price auctions. While much of web-based programmatic supply transitioned to first-price auctions over two years ago, 2019 was the year when mobile in-app inventory moved to first-price. Marketing Technology News: TiVo Unveils TiVo Stream 4K "As the mobile programmatic ecosystem transitions to first-price auctions, Aarki has developed bidding models to support both…

AdPushup Launches Header Bidding as a Service for Digital Publishers

The Solution Will Equip Publishers with the Technology, Ad Ops Support, and Premium Demand Needed to Run an Optimized Header Bidding Stack AdPushup, an ad revenue optimization platform for publishers, recently released a new dashboard for publishers. As part of the overhaul, the company has announced the latest addition to its range of solutions: Header Bidding as a Service. Managing a header bidding stack is a complex undertaking. The most common implementations happen via Google Ad…

BridTV Announces ‘Ads Marketplace’ Powered by Top-Tier Ad Demand

Bringing video technology to new heights with a powerful video ad system called, Ads Marketplace. Publishers and advertisers combine their efforts to deliver top-quality services for their respective partners. BridTV video platform is the bridge that brings them together. The new tech earned the support and expertise from top-tier ad providers, including Google AdX, SpringServe and Verizon Media Group. Thanks to these new-found partnerships, our service now enables high-tech features like Dynamic Allocation. Each…

Nativo’s Next Generation Ad Server and Monetization Platform Gains Wide Adoption with Premium Publishers

Premium Publishers Including the Globe and Mail, Tribune Publishing, Lonely Planet and the Philadelphia Inquirer Choose Nativo to Accelerate Their Adoption of Next Generation Creative Formats and Boost Go-To-Market Speed Nativo, the leading monetization platform for premium publishers, continues to quickly expand its footprint with publishers looking to drive their bottom-line and explore alternative best-in-class solutions to Google Ad Manager. Nativo’s platform now serves more than 500 major publishers across the US and…

New Study Confirms Consumer Trust in Email Drives Readership & Engagement

Publisher Trust is the #1 Driver of Email Newsletter Readership; Publisher Trust Translates to Advertiser Trust to Drive Click-Thrus At a time when fake news is on everyone’s mind, new data shows that consumers have come to trust email newsletters as reliable sources of information, and their trust in the publisher sending those emails extends to brands that advertise within them. The insight proves that not only is email alive and well, but it’s also a valuable engagement channel for both publishers and advertisers.…

Tremor Video DSP Triples Premium Supply Partners to Deliver Increased Performance for Video Advertisers

Expansion Strengthens Commitment to Being the Leading Programmatic Video Platform Tremor Video DSP, the leading programmatic video platform, announced that it has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year. This solidifies Tremor Video DSP’s commitment to choose highly relevant, data enriched SSP partners to maximize audience reach and allow advertisers to scale their campaigns across many screens and video…