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Google Analytics 4

Napkyn Analytics Announces New Line of Google Analytics 4 (GA4) Services

Napkyn Analytics, a leading analytics consultancy, today announced it has expanded its portfolio with a range of services designed to help brands understand and implement Google’s newly released analytics property - Google Analytics 4 (GA4). Google Analytics 4 is built on the foundation of App+Web, a property Google introduced in Beta in 2019. Unlike previous versions of Google Analytics properties that only supported websites, GA4 can be used on websites, applications (apps) or both. Fundamentally, GA4 is a…

New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much More

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…