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Progress Releases New DataDirect Connectors for the Martech Stack

New connectors for CRM, marketing automation and marketing analytics bridge the data gap for insight-driven marketing effectiveness Progress, the leading provider of application development and digital experience technologies, announced the launch of a new set of Progress DataDirect connectors to help organizations overcome the challenge of accessing data from disparate marketing technology applications. The set includes connectors for popular CRM, marketing automation and web analytics platforms such as Google Analytics,…

MarTech Interview with Jürgen Galler, CEO & Co-Founder at 1plusX

"When we talk to businesses all over the world, the frustration towards old DMP technology is evident. They now have to compete with solutions that can build audiences in real-time." Please tell us about your journey into marketing data technology and how you started at 1PlusX. I started working in the digital advertising space in 2000 when I joined Bertelsmann Media company. While there, I oversaw the design and implementation of digital products and services. In 2009, at Google, I led the product management team of…

Unveiling the Truth about the Most Common Digital Accessibility Barriers

We live in a digital world, where everything from work and education to shopping and governmental functions can be done with just a few clicks. The internet has truly changed almost every aspect of our day-to-day lives. Unfortunately, not everyone can enjoy the benefits the internet has to offer. Most people with disabilities are still unable to access the Web. Currently around 10% of the world's population, or roughly 650 million people, live with a disability. The good news, however, is that the demand for digital or…

Jellyfish Brings Innovation to Federal Agencies Through Tech Reseller Partnerships with U.S. GSA

The digital partner is now an approved Google Marketing Platform vendor for the United States government Jellyfish, a digital partner to some of the world's leading brands, has received approval from the U.S. General Services Administration (GSA) to support government departments and public bodies on their digital advertising strategies. As a Google partner, Jellyfish is one of the few selected vendors chosen to support federal agencies on their quest to become more digitally advanced and autonomous. With GSA approval,…

Diedrich RPM Offering Real-Time ROI Tracking Online Dashboard

Diedrich RPM, a marketing firm based in Burnsville, MN, has announced the launch of a proprietary online dashboard platform that gives users real-time ROI for their marketing investments. The dashboard uses custom APIs that bring to life call tracking, web lead capture, and other integrations that are not available on other platforms. "I've owned a marketing and research company for more than 25 years," said Liz Diedrich, owner, and CEO of Diedrich RPM. "The first question that I would ask myself if I was the client is…

GoodFirms Experts’ Survey: Google Analytics Metrics has Disclosed the Most Popular Data Visualization Tools

In this digitalized world, businesses with online presence are surviving with the help of Google Analytics. The marketers and the Best SEO Companies provide the analytics to the various organizations to create better products and services such as how much traffic reached their website daily, how many pages were viewed, through which source the visitors came, and much more. Today, Google Analytics has become a vital tool for the digital marketing companies. It provides complete information about how the website is…

GoodFirms Experts’ Survey: Google Analytics Metrics has Disclosed the Most Popular Data Visualization Tools

In this digitalized world, businesses with online presence are surviving with the help of Google Analytics. The marketers and the Best SEO Companies provide the analytics to the various organizations to create better products and services such as how much traffic reached their website daily, how many pages were viewed, through which source the visitors came, and much more. Today, Google Analytics has become a vital tool for the digital marketing companies. It provides complete information about how the website is…

SEMrush, a Leading Digital Marketing Toolkit, Introduces New Tool: Traffic Jet.

SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales; agencies to bundle advertising services with current offerings; and affiliates to expand revenue streams. Traffic Jet is designed to fully automate traffic acquisition and get instant access to hundreds of premium traffic sources, including Google Search & Display, Microsoft Advertising, Facebook,…

MarTech Interview with Nicole Amsler, VP of Marketing at Formation

"As marketers get more clarity around the definition of personalization, I believe we will see more development of customer-centric approaches in marketing." Journey into Tech You come from a very interesting background. From Aeronautical Engineering to heading Marketing at Formation.ai - tell us about this enriching journey. I’m an Engineer by degree, but have now worked in the Marketing industry for more than 20 years. I have a very technical background -- I received my BS in Aeronautical Engineering from Cal Poly…

MarTech Interview with Fara Rosenzweig, Chief Content Officer at ManyChat

"SEO will also give you new story ideas. So you can figure out what’s being searched, create stories around while answering your community and reaching new audiences thanks to Google searches." Journey into Tech  Hi Fara, tell us about your role and journey into Technology. What inspired you to take up the role at ManyChat?  Great question. I never imagined being in the world of technology. However, over the years, I’ve had to learn how to use various technologies to improve content creation efficiency and distribution.…

MarTech Interview with Eric Vardon, CEO at Morphio

"The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience." Could you tell us about your journey in technology and how you started at Morphio? Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology. In the founding days of building one of  North America's fastest-growing Marketing Technology agencies, it became apparent that the size and complexity of Digital Marketing spending was…

Oribi Holiday Study: Online Stores See Low Traffic From Facebook and Instagram

Study revealed the online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels Oribi, a leading website analytics solution, and direct competitor of Google Analytics, which converts raw data into actionable insights, released its analysis of online holiday shopping trends. The study analyzed online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels - direct marketing, Facebook, Google, Google Paid and…

MarTech Interview with Gil Bar-Tur, CEO at PubPlus

"The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product" Could you tell us about your role and journey into technology? What inspired you to establish PubPlus - as well as expand globally? I’ve always been a tech lover and early adopter of new trends. I started out in an elite military unit then made the natural transition to cybersecurity after my service; only later on was I exposed to the online…

New Software Feature Shows How Radio & TV Spots Affect Web Traffic

GaleForce Digital Technologies introduces MediaInsights feature to MediaForce GaleForce Digital Technologies, a leading provider of media software and digital marketing solutions, has greatly enhanced MediaForce, its revolutionary media planning and buying solution, with its innovative new MediaInsights tool.  MediaInsights links a client's Google Analytics account with its respective media plan within MediaForce, revealing correlations between media schedules and web traffic. Now advertisers can actually see which TV and…

Digital Transformation: Move Fast, Get Technology Out of Your Way

Your CMS should empower your content team to work without learning new processes or involving IT Enough was enough. Rubbermaid Commercial Products’ (RCP) Marketing team was done fighting its Content Management System (CMS) in their attempts to add, manage and distribute thousands of SKUs across hundreds of distribution partners, each with different requirements. The daily battle managing its CMS and product data – critical to sustaining business growth – meant products were not coming to market as quickly as needed,…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

Behind Brand Storytelling: What Makes Your Website Story Work

More often than not, when people hear the word storytelling, they think of novels, short stories, poetry. But as the world is moving forward, driving forth every existing concept, no idea remains unchanged. Storytelling is no exception—it’s becoming a pivotal foundation of Content and Brand Marketing. When telling the story of your brand on your website and social media, in email newsletters and videos, what is it that you should always focus on? Your target audience, of course. Character-driven storytelling is relatable,…

Augmented Analytics Is Vital to Modern Customer Acquisition

Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as “AI-driven analytics,” their potential to be a game-changing Customer Acquisition tool is remarkable, offering unprecedented insight into untapped potential audiences that marketers can then target and begin validating as a viable segment. According to leading research and advisory firm Gartner, “By 2020, AI-driven analytics will be a dominant driver of new purchases of analytics platforms.”…

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable experience and service." Tell us about your role and journey into Technology. What inspired you to start at Productsup? At heart, I’ve always been a nerd. I started to teach myself coding in Pascal and Delphi and later PHP and HTML when I was 14. After studying IT Business the regular career path for me would have been to start working as an SAP consultant. However, I was lucky to meet my college…

Google Bids Goodbye to the Average Position Metric

In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired to make way for ‘prominence metrics’, made up of Impression Share and Impression Rate, which have been being phased in since November 2018. In the Digital Age, Why Has Content…