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SEMrush, a Leading Digital Marketing Toolkit, Introduces New Tool: Traffic Jet.

SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales; agencies to bundle advertising services with current offerings; and affiliates to expand revenue streams. Traffic Jet is designed to fully automate traffic acquisition and get instant access to hundreds of premium traffic sources, including Google Search & Display, Microsoft Advertising, Facebook,…

MarTech Interview with Nicole Amsler, VP of Marketing at Formation

"As marketers get more clarity around the definition of personalization, I believe we will see more development of customer-centric approaches in marketing." Journey into Tech You come from a very interesting background. From Aeronautical Engineering to heading Marketing at Formation.ai - tell us about this enriching journey. I’m an Engineer by degree, but have now worked in the Marketing industry for more than 20 years. I have a very technical background -- I received my BS in Aeronautical Engineering from Cal Poly…

MarTech Interview with Fara Rosenzweig, Chief Content Officer at ManyChat

"SEO will also give you new story ideas. So you can figure out what’s being searched, create stories around while answering your community and reaching new audiences thanks to Google searches." Journey into Tech  Hi Fara, tell us about your role and journey into Technology. What inspired you to take up the role at ManyChat?  Great question. I never imagined being in the world of technology. However, over the years, I’ve had to learn how to use various technologies to improve content creation efficiency and distribution.…

MarTech Interview with Eric Vardon, CEO at Morphio

"The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience." Could you tell us about your journey in technology and how you started at Morphio? Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology. In the founding days of building one of  North America's fastest-growing Marketing Technology agencies, it became apparent that the size and complexity of Digital Marketing spending was…

Oribi Holiday Study: Online Stores See Low Traffic From Facebook and Instagram

Study revealed the online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels Oribi, a leading website analytics solution, and direct competitor of Google Analytics, which converts raw data into actionable insights, released its analysis of online holiday shopping trends. The study analyzed online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels - direct marketing, Facebook, Google, Google Paid and…

MarTech Interview with Gil Bar-Tur, CEO at PubPlus

"The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product" Could you tell us about your role and journey into technology? What inspired you to establish PubPlus - as well as expand globally? I’ve always been a tech lover and early adopter of new trends. I started out in an elite military unit then made the natural transition to cybersecurity after my service; only later on was I exposed to the online…

New Software Feature Shows How Radio & TV Spots Affect Web Traffic

GaleForce Digital Technologies introduces MediaInsights feature to MediaForce GaleForce Digital Technologies, a leading provider of media software and digital marketing solutions, has greatly enhanced MediaForce, its revolutionary media planning and buying solution, with its innovative new MediaInsights tool.  MediaInsights links a client's Google Analytics account with its respective media plan within MediaForce, revealing correlations between media schedules and web traffic. Now advertisers can actually see which TV and…

Digital Transformation: Move Fast, Get Technology Out of Your Way

Your CMS should empower your content team to work without learning new processes or involving IT Enough was enough. Rubbermaid Commercial Products’ (RCP) Marketing team was done fighting its Content Management System (CMS) in their attempts to add, manage and distribute thousands of SKUs across hundreds of distribution partners, each with different requirements. The daily battle managing its CMS and product data – critical to sustaining business growth – meant products were not coming to market as quickly as needed,…

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud. Using Adverity’s Datatap solution, businesses will be able to quickly and efficiently connect hundreds of sources of marketing data with SAP Data Warehouse Cloud to reduce complexity and fuel better…

Behind Brand Storytelling: What Makes Your Website Story Work

More often than not, when people hear the word storytelling, they think of novels, short stories, poetry. But as the world is moving forward, driving forth every existing concept, no idea remains unchanged. Storytelling is no exception—it’s becoming a pivotal foundation of Content and Brand Marketing. When telling the story of your brand on your website and social media, in email newsletters and videos, what is it that you should always focus on? Your target audience, of course. Character-driven storytelling is relatable,…

Augmented Analytics Is Vital to Modern Customer Acquisition

Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as “AI-driven analytics,” their potential to be a game-changing Customer Acquisition tool is remarkable, offering unprecedented insight into untapped potential audiences that marketers can then target and begin validating as a viable segment. According to leading research and advisory firm Gartner, “By 2020, AI-driven analytics will be a dominant driver of new purchases of analytics platforms.”…

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable experience and service." Tell us about your role and journey into Technology. What inspired you to start at Productsup? At heart, I’ve always been a nerd. I started to teach myself coding in Pascal and Delphi and later PHP and HTML when I was 14. After studying IT Business the regular career path for me would have been to start working as an SAP consultant. However, I was lucky to meet my college…

Google Bids Goodbye to the Average Position Metric

In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired to make way for ‘prominence metrics’, made up of Impression Share and Impression Rate, which have been being phased in since November 2018. In the Digital Age, Why Has Content…

ITP2.1 and the Future of Data as We Know It

In February, Apple released ITP2.1, the latest iteration of its intelligent tracking prevention technology integrated into the widely used Safari browser. First released in 2017, the technology aims to reduce the ability of ad tech providers, and by extension marketers, to track consumers around the web. This latest version of ITP accomplishes that goal by restricting the use of first-party cookies as well as the third party cookies restricted by previous versions. That’s bound to create challenges for digital marketers who…

Digital Agency Lumentus Expands SEO Team

Gabriella Kuraj, a digital strategist with expertise in organic and paid search, has joined digital communications agency Lumentus as Search Marketing Strategy Analyst. Kuraj joins the team responsible for creating and executing digital marketing solutions, from search engine optimization (SEO) to search engine marketing (SEM) campaigns. Her addition further fills out an impressive roster of digital expertise offered by the New York-based firm. Lumentus is a full-service integrated digital…

Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up

Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. As it turns out, the opportunities for small businesses in particular to profit from SEO are huge: 35% of product searches start on Google, and every year, somewhere between 16% and 20%…

Ecommerce Website Design Agency, Huemor, Explains How to Target Prospective Customers and Increase Sales

Targeting customers through digital means has become easier than ever. It's no longer necessary to meet potential customers in person, call them on the phone, or even directly message them; you just have to gain their attention! Ecommerce Website Design agency, Huemor, explains how to target prospective customers and increase sales. Use Targeted Ads Targeted Ads are different from a commercial or billboard that advertises to the general public. Although it may seem like a good thing to broadcast your service to as many…

TechBytes with Aaron Raddon, CTO at Lytics

Tell us about your role and the team/technology you handle at Lytics. I am the Co-Founder and CTO of Lytics. Our technology is best characterized as a stream-processing engine, used to support real-time decision-making, and is built on top of a graph-database which allows linking facts/knowledge. Lytics uses many AI/ML sub-systems to allow interpretation of the data and decision-making. Our primary language is Go and we use AI/ML services from third-party vendors, including many from Google Cloud, open-source libraries…

How to Use Google Analytics Tips to Improve Your Marketing Strategy

Creating an effective marketing strategy takes time, effort, and planning. Tailoring the marketing strategy to the business or product requires multiple different components and is specific to each case. Below are three Google analytic tips that can help improve your marketing strategy. Utilize the information available Using Google Analytics can be extremely beneficial for improving a marketing strategy, especially because offered within are statistics for the major areas a company should keep their attention focused on.…

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…