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Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers have compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. G Suite’s Gmail Rolls out with New Features G Suite’s Current Gmail Version Add-Ons Are Getting the Compose Function. The Release Will Facilitate a Private Bridge Between Gmail and Other Enterprise Applications Such as Box, Atlassian,…

Google Analytics to Add Lead-Generation Capabilities to Its Already Popular Platform

Fastbase to Power the Lead-Generation Software to Be Leveraged by Google Analytics Users to Access Potential Leads, Globally Google has made several changes to its extremely successful and popular platform, ‘Google Analytics.’ The intention behind this innovation is solely to help the marketing community understand customers better. So far, Google has been successfully releasing critical updates in an attempt to bolster its software. This has allowed marketers to gain deep insights into customer behavior, in turn, helping…

Web Analytics Software Powered by Fastbase Now Analyzing 6 Billion Web Visitors Each Month

Achieving enormous growth and momentum, Fastbase, the popular extension to Google Analytics, is now analyzing an incredible 6 billion website visitors from 900,000 top brands and businesses each month from around the world. The software has become increasingly popular among large companies that export products or have dealers or distributors in countries where it's difficult to identify customers. Fastbase solves this issue by disclosing which companies have visited a website and the products that have been viewed. To…

What You Need to Understand About Content Intelligence

In the wake of disruptions brought on by technology and competition, both B2B and B2C companies have seen their operations turned upside down. According to the American Enterprise Institute (AEI), only 12 percent of the companies that were on the Fortune 500 list in 1955 were still on that list in 2016. AEI shares that most of these companies were victims of market disruption, innovation and creative destruction. With companies feeling more pressure to find ways to differentiate themselves from their competitors,…

AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology

The Denver-Based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-Based Analytics Pros AdSwerve, a leading Google Marketing Platform Partner, announced it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the entire spectrum of the Google…

Napkyn Analytics Launches Data Stack Licensing

New Subsidiary Shakes up Marketing Industry by Removing Competition with Agencies Seeking to Access Latest Google Analytics Technology Businesses have an unquenchable thirst for data, and with millions of businesses logging in every day, Google Analytics has become the household name among marketers for gathering and understanding data for decision making. But while anyone with a computer and some basic development chops can start a free Google Analytics account any time, upgrading to the paid enterprise version of Google…

Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)

Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands -- DoubleClick and Google Analytics -- into what it now calls the Google Marketing Platform (GMP). The move is a sign of how dramatically digital marketing has changed over the last few years. Google first launched its cash-cow AdWords product in 2000, four years before Facebook arrived on the scene and seven before Twitter and the iPhone. It acquired Urchin in 2005, rebranding it to Google Analytics, and…

Interview with Jeff White, Founder, Gravy Analytics

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of interests and passions, and seeing the gap in understanding what customers do in…

Interview with Bryan Gernert, CEO, Resonate

"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you to launch Resonate?  Resonate was started with one simple but powerful idea: understanding people. From Day 1, we’ve been on a quest to understand people at a deeper level than any other company in the marketplace. A lot of companies today talk about being “customer-centric.” But at…

Three Ways to Superpower Google Analytics

Google Analytics is the tool most businesses use to monitor their websites. Google keeps improving the platform and they’ve released some great features recently; custom dashboards to name just one. But remember that the platform is always being enhanced, so it’s important to stay up to speed with all the different ways it can work for you. Many of the latest updates are related to customization. That’s no surprise because every website and company is different, so ‘one size fits all’ approaches to platforms and their…

Jellyfish Hires Growth Hacker Sean McDonald as the US Head of Client Services

Jellyfish Hires Aims to Accelerate Growth with Sean McDonald as the US Head of Client Services to Support Expanding Client Base Jellyfish, the world's biggest boutique agency, announced that Sean McDonald has joined the team as the US Head of Client Services. Highly regarded for his results-driven, client service acumen, Sean McDonald brings a proven track-record creating and implementing successful growth strategies for some of the best-known agencies, including Reprise Media and Digitas. Recommended Read: Influencer…

Interview with Lyle Stevens, Co-founder and CEO, Mavrck

"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable."Tell us about your journey into martech and how you started Mavrck? Prior to Mavrck, I actually worked in the aerospace and defense industry as a cybersecurity product manager. One of the initiatives I worked on was building and deploying an enterprise social network to help employees securely collaborate with each other, so they wouldn’t use LinkedIn or Facebook and increase their exposure to social…

Mondo Reveals Top 10 MarTech Tech Jobs with Salaries of $170K or More for 2018

Marketo, Eloqua, Pardot, and HubSpot Skills in High Demand, According to the Mondo Study Mondo reported the results of its annual Tech and Digital Marketing Salary Guide with ten MarTech jobs garnering salaries of $170,000 or more for 2018. The ten highest-paid positions include CMO, VP of Digital Marketing, VP of MarTech Solutions, Director of Web Analytics, Director of Interactive, VP of eCommerce, UX Specialist/Information Architect, Marketing Automation Architect, and UX Specialist/Information Architect. In addition,…

4 Pro Tips on How to Succeed with your Email Marketing Campaigns

Stay on Top of Your Email Marketing Campaigns with These Pro-Tips Baked in Fire and Passed Through the Filters of Marketing Analytics for 2018 Most marketing teams now run with a cheat sheet on how to crack the email marketing puzzle. Mediocre how-to-do lists and tip sheets on subject lines are so archaic that they no longer drive home sales in 2018. To get a closer and more contemporary insight on how to improve your email flavor and improve diversity that boosts open-rate, we bring to you tips baked in fire and passed…

Fireside Chat with Bill Walker

Bill Walker talks about his role in The Unison Home Ownership Investors, and their sales and marketing approaches. Know My Team Tell us about your role at Unison Home Ownership Investors and how you got here. As the Chief Revenue Officer at Unison Home Ownership Investors, I am responsible for cultivating and building out new and existing marketing channels and supporting the onboarding and servicing of new clients. Prior to joining Unison, I was Vice President of Customer Experience at Prosper Marketplace where I…

Medallia Launches Digital Partner Program to Bring Together Voice of Customer and Analytics

Partner Program Enables Companies Get a 360 Degree View of Their Customers to Optimize Digital Customer Experience at Scale Medallia Inc., the global leader in customer experience management, announced the Medallia for Digital Partner Program to bring together the voice of the customer with analytics data to help brands and companies better understand digital customer behavior and drive business growth. The new program was unveiled today at Experience '18, the premier global customer experience conference. "Every brand…

Improvado.io Secures $3 Million Seed Round from Martech Brands

Improvado.io Is Aiming to Help Marketers Aggregate, Analyze and Report Cross-Channel Marketing Data Improvado.io, an early stage MarTech company that is working to simplify the way marketers and ad agencies interact with data, today announced it has closed a $3 million Seed round of funding. Early investors include executives from some of the most recognizable brands in the marketing world including Liveramp, Google, Oracle, Adroll, Pubmatic, Mediamath and many more. 15 of the biggest names in marketing invest heavily in…

Google Analytics Extension, Powered by Fastbase Inc, Brings Enhanced Intelligence with Detailed Website Visitor Information

Website Owners Can Sign-In to Fastbase With a Single Click Using Their Google Analytics Account to Access the New Google Analytics Extention All Google Analytics users will now have access to the most powerful lead generation tool available on the web. The new Google Analytics Extension provides free access to a detailed list of all the companies having visited a website in the past twelve months. Furthermore, it enables users to download the full list of the companies having visited with email addresses and further…

TechBytes with Andreas Gnutzmann, Chief Technology Officer, FotoWare

Andreas Gnutzmann Chief Technology Officer, FotoWare Digital Asset Mangement (DAM) platforms are transforming the way retail marketers align their strategy around customer experience and brand messaging. According to a recent report, it is speculated that the DAM market would growing at a CAGR of 20.5% from 2017 to 2021. To better understand the state of DAM platforms and their relation with the Content Management Systems (CMS), we spoke to the Chief Technology Officer at FotoWare, Andreas Gnutzmann.Tell us about your…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…