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Grapevine6

Social Engagement Scales Fundraising Efforts During Pandemic

Toronto-based nonprofit first to leverage Grapevine6 content engagement technology COVID-19 is seriously impeding fundraising efforts for many nonprofit organizations. Grapveine6 is supporting these organizations in their social engagement efforts by donating training and access to the Grapevine6 enterprise content engagement platform and social publishing app at no charge during this period. Providence Healthcare Foundation is the first organization to benefit from this donation program. Marketing Technology News: Adam…

Grapevine6 Wins 2020 Corporate Excellence Award for Outstanding Content Engagement – USA

Grapevine6, a mobile-first enterprise content engagement platform for digital selling has been named “2020’s Most Outstanding Content Engagement Platform - USA”   The company is featured here in the March issue of Corporate Visions (CV) Magazine, published by AI Global Media. Grapevine6 was selected “2020’s Top Content Engagement Provider” based on their consistent proven track record as an innovator in content driven sales enablement.  This award is part of the 2020 Corporate Excellence Awards, a merit-based awards program…

Mike Orr Appointed CEO of Grapevine6; Wayne Gomes Appointed Chief Innovation Officer

Co-Founders Restructure to Continue Scaling Business and Disrupt Industry With Innovation Grapevine6, a patented social and digital sales engagement platform, announces the appointment of co-founder Mike Orr as the Chief Executive Officer, effective February 19, 2020. Prior to this role, Mike held the position of Grapevine6’s Chief Operations Officer, primarily responsible for overseeing product, customer success and professional services as well as finance and admin operations. In his role, Mike has continuously shown…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from 180byTwo, Grapevine6, e-Spirit, Twitter, Artificial Solutions, eBay, and Gong. 180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their…

Grapevine6 and The Rudin Group Combine AI-Fueled Technology and Content Strategy to Unlock the Power of Social Media for Financial Advisors

Influencer April Rudin to Make Guest Appearance at Grapevine6 Reception Grapevine6, a patented social and digital sales engagement platform, announces its partnership with April Rudin and her firm, The Rudin Group, a wealth marketing firm serving the global wealth ecosystem since 2008. The Rudin Group creates differentiated messaging and content strategy to unlock the power of social media and digital channels throughout a financial enterprise -- from CEOs to financial advisors. In recognition of her industry impact,…

Tech Visionary Bruce Culbert Joins Grapevine6 as Board Member and Senior Advisor on Strategy

Grapevine6, a Mobile-First, Enterprise Content Engagement Platform for Digital Selling, Announces Bruce Culbert Has Joined the Firm as a Board Member and Senior Advisor on Strategy. Bruce Is a SaaS Visionary with More Than Three Decades of Experience in the Enterprise Software Industry Helping Companies Drive Revenue. Grapevine6, a mobile-first, enterprise content engagement platform for digital selling, announces Bruce Culbert has joined the firm as a Board Member and Senior Advisor on Strategy. Bruce is a SaaS visionary…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…

Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement

Digital selling is the biggest change in sales in the last 10 years. Don’t take my word for it, that’s according to Phil Lurie, VP Sales Technology at SAP. Phil supports over 15,000 salespeople globally and, by extension, 30,000 sales channel partners. SAP embraced this change early by investing in a social selling program with LinkedIn Sales Navigator and Grapevine6 that’s delivered over $2 billion over the past 5 years in pipeline growth. SAP has since renamed social selling to digital selling and includes digital training…

Grapevine6 Fuels Growth with Appointment of First President and Chief Revenue Officer

Avi Pollock and Brian Cook Join Grapevine6 Executive Leadership Team  Grapevine6, the leading social and digital sales engagement platform that accelerates sales and marketing efforts, names Avi Pollock the company’s first President and Brian Cook the company’s first Chief Revenue Officer. Since its founding in 2013, Grapevine6 revenues and client base have grown 100%+ every year. Forrester recently named the Grapevine6 a leader in the social selling space, citing them in The Forrester New Wave™: Sales Social…

Social Selling Is Risky Business: How to Mitigate the Dangers

Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark Survey showing a 500% increase in Social Selling technology since 2017! In fact, Sales Technology spending is increasing across the board, with a 47% increase in the same period. While no one has outright attributed my previous installments in this series with this increased investment, you can draw your own conclusions. In past articles, I’ve highlighted the value Marketing can…

MarTech Interview with Mike Orr, Co-Founder at Grapevine6

"Marketing needs to produce valuable content but salespeople also need unique content to stand out and engage buyers in the market." How exciting is the current Social Media ecosystem today? As an engineer at heart I think this is the most exciting time for Social Media for business. We’re past the early adopters and into solving the value that unlocks mass adoption. On the consumer side the platforms are starting to deal with the problems of a maturing community – security, individual v. collective rights, and honestly…

Independent Research Firm Names Grapevine6 a Leader in Sales Social Engagement Tools Evaluation

Grapevine6, a mobile-first, enterprise content engagement platform for digital selling, is designated a Leader by Forrester in The Forrester New Wave: Sales Social Engagement Tools, Q2 2019. Forrester evaluated the eight most significant players in the sales social engagement tools space against ten criteria in two categories: Current Offering & Strategy. In its first participation in an independent evaluation, Grapevine6 received a differentiated rating in six of ten criteria and “leads the pack with its seller focus…