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Greg Isbister

Global Location Data and Analytics Platform Blis Taps Microsoft Marketing Veteran Diane Perlman as CMO

Perlman Joins as Company Projects to More Than Triple US Revenue After Just Two Years in the Market Blis, the global pioneer in advanced location data technology, announced the appointment of industry veteran Diane Perlman as Chief Marketing Officer to oversee the company's global marketing strategy. Based in London, Perlman will be report directly to CEO Greg Isbister and serve on the company's leadership team. An established marketing leader with big brand, startup, scaleup and agency-side experience, Perlman comes to…

Interview with Gregor Isbister, CEO, Blis

"The main challenge in using location data to inform campaigns has been the amount of fraudulent information and holes in the data provided."Tell us about your role and how you got here. What inspired you to be part of a Location Data company? Blis emerged from my senior thesis at university, where I identified a market opportunity to use mobile, wireless technology, and location intelligence as a way of accurately targeting audiences for digital advertisers. I have designed and engineered intelligent demand-side and data…