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Groupon

Groupon Launches New, Personalized User Experience

Groupon, which is currently running a four-week So #@$%ing Ready campaign aimed at connecting local merchants with consumers looking to get back to some sense of normalcy, today unveiled a new user experience designed to bring the company’s new inventory offerings to the forefront, drive more engagement and encourage repeat purchases. The reimagined UX follows Groupon’s successful launch of a growth strategy to expand and improve inventory and includes personalized recommendations, streamlined search and buy-it-again…

Uber Eats and Groupon Adopt Actionable Intelligence, a New Product in the First-to-Market Button Evolution Product Suite

Button Evolution is a new suite of products for the affiliate marketing industry which enables personalization, intelligent spending, and profit maximization Button, the leading mobile commerce technology company, announced the launch of Button Evolution, the affiliate industry's first suite of personalization and intelligence products, including the newest product, Actionable Intelligence, that provides marketers with the ability to achieve their objectives through striking a balance between volume and profitability.…

Groupon Selects TransPerfect To Help Manage Its Multilingual Content

TransPerfect, the world's largest provider of language and technology solutions for global business, announced that it has been chosen by global experiences marketplace Groupon for translation management technology. Groupon will use TransPerfect's GlobalLink platform to manage internal and customer-facing multilingual content, increasing the productivity and efficiency of the company's in-house linguistic resources by giving them all of the tools they need to track and manage the entire translation process. Groupon chose…

Groupon Announces Management Transition

Aaron Cooper, President of North America, appointed interim CEO Groupon announced that Rich Williams is no longer serving as CEO and that Aaron Cooper, Groupon's President of North America, has been appointed interim CEO by the Board of Directors. Chief Operating Officer Steve Krenzer is also no longer serving in his role. Williams and Krenzer will continue as employees of the Company. Marketing Technology News: CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers “The entire Board of Directors…

Groupon Acquires Presence AI to Enhance Booking Experience

AI-powered messaging tool enables merchants to drive bookings, engage with customers, cut calls and save time Groupon announced it has acquired Presence AI an AI-powered text and voice communications tool that enables and facilitates messaging between customers and merchants. Terms of the transaction were not disclosed. Consumers––especially millennials––vastly prefer messaging and chat-based communications over phone calls.* Presence AI enables merchants to answer to that trend by offering a 24/7 business assistant…

Amplitude Launches Program To Help Startups Achieve Product Market Fit

Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude, startups can better understand what features and user actions drive important metrics such as engagement and retention. Read More: What Every Sales Leader Should Know About Conversation Intelligence Technology The new scholarship program offers seed…