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GrowLabs

RollWorks Launches Identification Solution That Determines the Best Targets for Account-Based Sales and Marketing

Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and identify key buyers and buying committees within target companies. “As more B2B companies invest in account-based programs, it’s…

AdRoll Group Acquires Growlabs to Amplify RollWorks Business Unit

Robust B2B Identity Graph Addresses Industry-Wide Challenge Around Access to Quality Data to Connect Account Information, Lead Data, and Buying Intent AdRoll Group announced the acquisition of Growlabs, a two-year old startup with a comprehensive B2B database and suite of lead generation and outbound sales automation technologies. The acquisition of Growlabs will bolster AdRoll Group’s identity graph and data capabilities to strengthen B2B offerings. Launched in February of this year, RollWorks, a business unit of AdRoll…

Interview with Jaclyn Klein, Co-Founder, Product Designer, Growlabs

"Chatbots have and will continue to have a huge impact in the online B2B space, making inbound sales teams so much more efficient and successful."Tell us a little bit about your role at Growlabs? As a co-founder, my role spans various functions of the business; however, my core focus is designing the best possible software for our customers. I’ve used my past experience in sales and marketing roles, and the pain points I’ve felt trying to source data and engage leads, to inform a lot of design decisions for the Growlabs…