Guest Authors

Credit unions and banks have ramped up their digital product offerings in recent years, partially due to Covid-19 and partially due to consumers seeking more convenient methods of engagement with financial institutions. Now, instead of…
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In a digital world that can be accessed even from your watch, “user experience” has become mundane. Years ago, a standout website or app that would help a user to more easily make a purchase online was groundbreaking. Now, transactions are…
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How 5G and Other Technology Trends Will Drive Digital Marketing to Be More Experiential Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. To give you some…
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Interactions with chatbots are growing with 76% of shoppers having interacted with one in 2021 – up from 51% in 2020. As chatbot technology continues to mature, there’s potential this could bring big changes to the way we search for answers…
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With new privacy regulations being introduced and increased awareness around data protection, customers are more mindful now of how their data is being used than ever before. As a cookieless world approaches, brands are being pushed to…
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If a competing brand took over all your shelf space in stores, you’d do whatever it took to regain control. Then why are major companies failing to step in when their brand is boxed out in Google search? The first page of Google search…
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The marketing mix is changing. Customers hold, at a minimum, high standards across three areas: choice, convenience, and customization. It means products and platforms that were once an easy sell are now experiencing higher consumer…
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Every company defines success differently, but most can agree that a foundation of deeply engaged customers and a diverse product suite can ensure growth and longevity. For product-centric companies - that is, those that are focused on…
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Thanks to an inward-looking and stressed global population, the health and wellness market has exploded in the last two years. Even the Global Economic Forum stated mid-pandemic that ‘wellbeing’ is a "public health must," and a "social…
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Examining 1 Year Post- ATT (app tracking transparency) Impact on App Marketing “Ask app not to track/allow” – this prompt ubiquitously appeared on our mobile screens in the last year, empowering consumers to have more control over their…
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You’d be hard pressed to find a company in the world that hasn’t been directly or indirectly affected by the rapid transition to remote work over the past two years. As we collectively settle into what seems to be a permanent shift to…
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Over the years, VidMob has won multiple awards for being a great place to work from Inc Magazine to Forbes and AdAge. Behind the scenes, we’ve grown from a little over 100 employees to now nearly 400, experienced negligible voluntary churn…
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Video marketing has taken over the marketing and branding world since the rise in popularity of social media. Since then, social media companies have been continuously adapting their algorithms to favor video content as video is the most…
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While the content you share with your audience will always be important, being able to interact with that content is especially critical in today’s competitive digital business environment. Online technologies such as Digital Experience…
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Many considered this year’s Super Bowl LVI to be the ‘Crypto Bowl’. This sowed the seeds for many water-cooler comparisons for those old enough to remember Super Bowl XXXIV in 2000, which featured ads from 14 dot-com companies. By 2002,…
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The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends…
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One of the biggest goals for any business, big or small, is to bring in new customers and, in time, build a loyal customer base. However, between the recent supply chain issues and an ever-crowded consumer market,  maintaining customer…
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Anyone who runs a small business knows that the job involves wearing many hats. These entrepreneurs are CEOs, customer service representatives, bookkeepers, salespeople, product engineers, and everything in between. This constant…
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Today, more than at any moment in history, delivering memorable, effective, meaningful marketing is a steep hill to climb. Competition for attention has never been greater. Consumer channels are besieged by the 24/7 news cycle that can at…
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Marketers are increasing their focus on first-party ID-based targeting and measurement for good reason. Not only has Apple limited the use of third party cookies and IDs on their devices and browsers, Google has announced that they are…
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