Guest Authors

Amit Monheit, CEO and co-founder at Odeeo, discusses how the attributes of an in-game audio ad drive performance for advertisers. For years, digital audio advertising had been underdeveloped and underinvested. Thanks to pandemic-driven…
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Mobile game and app developers are challenged to increase player re-engagement rates to grow revenue. This is due to the fact that mobile games typically retain about 30% of the users who downloaded the game after the first day,…
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Brands that are able to bring together their marketing, commerce and customer care strategies will gain a competitive edge in the months ahead  The one thing every social media marketer knows is that change is inevitable. In the past year,…
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Generative AI took the business world by storm in 2023, helping organizations reimagine everyday processes and interactions. Many are experimenting with it to boost productivity - such as increased content production - and reduce time spent…
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The increasingly widespread use of AI in MarTech has allowed marketers to greatly improve customer experience (CX) through previously unimagined levels of personalization. The ability to dynamically target campaigns based on customers’…
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Despite popular belief, there is no proof that the human attention span is shorter than that of a goldfish. That said, the sheer amount of content (and devices) fighting for our focus is rapidly increasing, condensing the amount of time…
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The metaverse is over, AI will take all our jobs, Apple's VR headset is all hype; 2023 continues to see a deluge of news surrounding the latest tech trends, some swaying far more towards fiction than fact. Alexander Feiglstorfer, CTO and…
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Next year will be one of the most critical years the world of digital marketing has ever seen, with seismic changes to come around reach in the open web, measurement, targeting, and optimising supply chain partnerships. Much of this…
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Google is full steam ahead on depreciating cookies by the end of 2024, forcing retail marketers to confront the effectiveness of their campaign measurement tools. To look toward the future, marketers first have to take a step back and…
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Is email still relevant? Let’s take a look at its history: Electronic mail (email) was born in the 70s, and email marketing started at the tail end of that decade — that’s over 50 years of use as a marketing channel and communication…
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I'd like to shed light on the transformative power of creator marketing in the technology and telecommunications sectors—a landscape that has evolved exponentially over the last two decades. Today, mobile devices are not just gadgets;…
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In the dynamic world of retail, success remains a moving target. With consumer purchasing power limited and retail sales growth expected to slow, ‘Loyalty Royalty’ Tim Mason’s newest book couldn’t have launched at a better time. Tim is the…
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An abundance of data: missing the wood for the trees One of the biggest challenges marketers face today is understanding how and why consumers act the way they do. Ask anyone in the industry how to solve this and you’ll get the same answer…
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Finally, big data’s role in the massive world of pharma advertising is reaching an inflection point – and it has less to do with generative AI than you might readily assume. Media spend statistics from earlier this year raised eyebrows when…
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The idea that machines will one day overshadow marketers can be daunting. Surprisingly, 64% of marketers feel that decisions guided by instinct and past experiences outshine those made by AI. However, instead of seeing AI a threat,…
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There are many ways to make a splash during Black Friday with SMS – Vibes can tell you how. The 2023 holiday season is upon us and the outlook is bright: researchers predict overall retail spend to increase 4.5% to a whopping $1.3T. Yet…
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Within the next five years, you’ll interact with computers by simply having a conversation with AI. Even with great UIs, we are taking on a big cognitive load to interact with computers On an average day, we interact with dozens of user…
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As marketers, we’ve all been on ad commercial shoots with umpteen takes until the talent got the texts and delivery right to satisfy the director. Wouldn’t it be easier if the first take was exactly what the director wanted? And what if…
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Pharmaceutical marketing has always been a complex and highly regulated field. In recent years, however, the industry has undergone an unprecedented digital transformation. Advances in technology, changes in consumer behavior, and evolving…
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It’s no secret that buyer behavior has changed dramatically in recent years. Factors like our unfriendly economic climate and already-bloated tech stacks have certainly contributed to this shift. Worldwide technology spending is projected…
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