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5 Strategies to Boost Online Post-Holiday Sales

The holiday season may be over, but customers are still in the mood to buy products, with gift cards and holiday cash burning holes in their pockets. The push to buy last-minute gifts and exchange one gift for something else are just a few reasons why consumers are shopping in January.  Capturing these sales during the post-Christmas, Hanukkah and Kwanzaa holiday season is not an automatic task and requires a bit of planning. The key is to pay attention to signals from your customers. Here are five strategies to boost those…

How Media Buyers Can Get More Bang from Their Influencer Video Buck

When Google reported that seven out of ten millennials relate more to YouTube influencers than traditional celebrities, they were foreshadowing the rise of Influencer Marketing. In the past two years, Influencer Marketing has become the fastest-growing customer acquisition method for brands. But in order to make the biggest splash, it’s best to think in terms of influencers as content producers rather than content distributors. Buying media against influencer audiences, instead of relying solely on the influencer’s reach,…

How Publishers and Platforms Can Put Privacy First

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy is only getting louder. It’s not just the looming ePrivacy Regulation or the California Consumer Privacy Act — the digital ad industry is facing a whole new paradigm around the collection and management of customer data, one that’s forcing platforms and publishers to put privacy first…

Four Best Practices for Maximizing Marketing Effectiveness

Today’s marketing technology landscape has created a number of obstacles that marketers must overcome in order to effectively reach, engage, and convert new and existing customers. Thanks to the proliferation of channels and devices, marketers must constantly develop and coordinate experiences that consumers find meaningful and trustworthy. In fact, 43 percent of marketers say understanding more about their customers and prospects is one of their most important objectives. As consumer expectations and demands continue to…

10 Video Marketing Mistakes a Good Marketer Should Avoid

With 87% of online marketers using video content to improve their marketing technology strategy, 51% of them have claimed videos to be the best content to give you ROI.  Also, viewers retain 95% of the information you give in the form of a video as compared to 10% when reading it in a text. But the fact is, that kind of success is not very easy. Your video marketing should also be bang on! With video being the superhero of marketing, you will always get back what you put forth in your video marketing strategy. Avoid any…

How to Tell When Buyers Are Buying: 3 Ways to Decipher Intent

Purchase intent is a hot topic in B2B marketing. So naturally, everyone’s got something to say about it. The trouble is, it’s now at risk of becoming ‘just another buzzword’, when it has a lot to offer B2B brands that want to keep ahead in the digital age. So, let’s cut through the hype. What is intent data, and how can it be harnessed by marketers? Strike While the Iron’s Hotma In a B2B context, intent data spotlights solutions or services an organization is likely to purchase in the near future. When a business is…

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

Holiday Tips for Retail Marketers

The holidays are a time for cheer, spending time with family and — not to forget — gifting. With consumers looking to spend more money than usual during this time of year, marketers have an opportunity to generate a large chunk of their total annual revenue, but must also compete against the thousands of other retail brands looking to do the same. Retail marketers who prioritize a convenient product discovery and smart shopping recovery strategy will be on track to earn shoppers attention and holiday shopping dollars this…

The Year in Messaging and Conversational Experiences

As 2018 draws to a close, it’s a good time to take stock of the year in the world of messaging and conversational experiences. Unlike prior years, this one is characterized by less hype and more progress. Developers have been quietly working away, far from the madding crowd, as messaging volumes grow massively and conversational experiences continue to pervade every aspect of human existence. Over the last few years, mobile messaging usage has exploded. It now dominates smartphone usage. While consumer communication grew…

Brands Should Embrace the Branded Journey to Elevate the Holiday Customer Experience

It’s officially the holiday season, which means that everyone is receiving a deluge of marketing messages from brands via seemingly endless channels like email, online and social ads, in-store and mail. This presents marketers with an interesting challenge — how can they win the attention of customers that are being bombarded with competing content from every direction? Often the view of CX begins and ends with a purchase, but every touchpoint with a customer is critical to their experience, especially during the holiday…

Privacy Law Discussions: Who’s Leading The Way?

Business and consumers continue to discuss privacy regulations and legislation. Data breaches, data vulnerabilities, and compromised private information is released in the news almost daily. Legislation has recently been proposed for individual states regarding data privacy regulations head-on. Most recently, Virginia, Vermont, Colorado, and New Jersey have all introduced related-privacy regulations. California recently set themselves apart in the privacy space with the adoption of the California Consumer Privacy Act …

How Ciena Used Interactive Marketing to Double Global Usage of Its Mobile App

Augmented and virtual reality allows products to be displayed within 3D environment There are a lot of ways technology can solve a problem — whether it’s in our everyday lives or in business. But one unexpected fix that’s making waves in the enterprise is augmented reality (AR) and virtual reality (VR). Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025. Many of those, then, are likely to be used in business settings as well. From neuroscience to workplace training to industrial…

It Costs 23% More to Advertise in Google Search Than Four Years Ago. Here’s What You Can Do About It

 Recently, Kantar Media analyzed cost per click (CPC) in US Google search ads over the last four years with an eye toward determining the most expensive keywords. The results were not surprising. Keywords pertaining to mesothelioma — the cancerous tumor that is at the center of many, high-payout asbestos-related lawsuits — topped the list, with the top 10 mesothelioma keywords averaging $185.86 per click over the last four years. To be sure, mesothelioma terms have been the most expensive Google keywords by cost per…

Achieving Marketing Success in 2019: Be Relevant, Personal and Precise

In today’s technology-driven business world, innovation has reached breakneck speed — if you are not innovating, you are falling behind. For marketers, this means there is more pressure to deliver results that can be backed by data and a greater need to quickly pivot campaigns when success is unlikely. With Gartner predicting CMOs’ budgets will increase to over 12 percent of company revenue in 2019, marketing leaders are continuing to gain new responsibilities. To remain strategic, they must have an eye toward the future…

Is Your Data Defined? Now Is the Time to Find Out

Whether you work in the B2B or B2C industry, now is the time to ask yourself — am I doing right by my data? It's a complicated question. At many organizations, stakeholders know they need to improve data practices. Not only that, but they clearly see the relationship between data analytics and exponential value. However, at too many organizations data considerations lack follow-through and stop after noting potential benefits. Although many organizations already use data as a gateway to more modern customer experiences…

State of the Content Marketing Union: What Emerged in 2018 and What’s Next for 2019

If content is king, then content marketing is heir apparent for businesses. 2018 was the year content marketing came into its own, becoming a crucial component for business success.  Havas Group found that 84 percent of people expect brands to create content. Meanwhile, 90 percent of businesses are already using content marketing to generate inbound leads. That’s because content marketing is a low-cost, high-reward strategy that drives immense growth and sales — it costs 41 percent less per lead than paid search does. As…

‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year

The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a store to physically examine a product before purchase, most individuals research products online — oftentimes across a multitude of devices. But that’s just the beginning of the process. It may be days and weeks before an actual purchase takes place. There might be additional research — this time it could be on a different mobile device, desktop or even an in-store visit. People engage with brands across…

Six Months of GDPR — How Has It Changed Business?

Before its existence, the General Data Protection Regulation (GDPR) brought about lots of fears within the circles of business owners and marketers. For customers or prospective clients, as that was their much awaited ‘triumph’ after the Facebook security breach. As we are aware that data and its privacy protection is as old as the advancing age of cyber technology, it took seven years of preparation before the new GDPR was implemented. Since then, we’ve been seeing its influence on almost everything from digital…

One of These 21 Personalization Tools Will Boost Your Sales

Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business landscape is growing ever reliant on personalization engines. The goal of smart personalization is to make decisions easier and…

2018’s Biggest Holiday Destination Gainers and Losers and How to Capitalize on Them

With the holiday season in full swing, we decided to look at our proprietary data, cross-reference it with some third-party data, and identify what useful trends we are seeing and how they will impact travel marketers this season. While the Friday before the 4th of July is the busiest single travel day of the year — with more than 2.7 million people flying to various destinations for the holiday festivities — according to the Transportation Security Authority (TSA) the end-of-year holiday travel season is massive. The…