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Don’t Let ‘Too Difficult’ Be an Excuse for Not Addressing Customer Engagement

Start To Listen To Your Customers And Look At The Organizational Silos That Exist In Your Business Navigating the route to customer engagement can feel big and scary. And yes, customer engagement strategies will eventually be company-wide initiatives involving multiple departments – but they don’t have to start that way. Not all departments need to be in the room from the start, and this certainly shouldn’t be a deterrent or prompt to brush the topic under the carpet for another quarter. You have to start somewhere.…

Three Lessons for Advertisers from Game of Thrones

The blockbuster HBO series Game of Thrones started its seventh season this summer, solidifying its place as a pop culture phenomenon. Variety reports the first episode drew more than 16 million viewers and more than 2.4 million mentions on Twitter, both network records. The excitement isn’t just limited to viewers wondering if Jon Snow can hold the North, or if Daenerys Targaryen will reclaim the Iron Throne. Increasingly, those in the advertising world believe this hit show has important lessons to teach the industry. Here…

How CMOs Can Turn Analytics into their Secret Weapon

True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While the emotional connection is foundational, it’s also elusive. Analytics provide the data and statistics needed to more accurately measure audience reach. Nearly every industry is seeing an explosion in the use of big data and analytics to drive business decisions, but the benefits of this phenomenon are no more marked than in the…

Artificial Intelligence: Marketing’s New Ally

It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely recognized for the individuals they are. Marketed to as if they’re part of one big blob, static and unmoving, when what they crave most is personalization - messages timed to where they find themselves in a given day, tailored to their needs and interests. Put yourself in their shoes, if you can. What would you do if you paid a website a visit and got back a generic email for your troubles? Something bland…

Why Brands Will Pay Top Dollar for Your In-App Inventory

Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube. The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows each year. In 2017, ad fraud may grow by 30%. All this has made in-app inventory valuable real estate because it protects brands from ad fraud while…

What Moved the Needle? Conversion Tracking Across Facebook and Google Analytics

With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track actual users as opposed to browser cookies. Yet, many advertisers double-check and compare Facebook campaign data with third-party metrics, most commonly Google Analytics. The information is readily available, yet complications arise when advertisers attempt to aggregate and compare…

The Do’s and Don’t of Spam

Spam, it is largely considered the lowliest of lunchmeats. Most people don’t want it anywhere near their meals; the same rule applies to your inboxes. Hiding behind the façade of deliciousness and nutrition (barely), spam only serves to fill you with something you probably don’t need or want. You don’t want to be like spam, do you? I thought not. With that out of the way, there isn’t a guaranteed way to avoid spam filters when dealing with mass email, but you can do everything you can to make it as difficult as…

5 Ways Facebook is Moving to Compete in the Local Search Industry

Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just last week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well. This isn’t the first time we have heard of Facebook’s attempts to break into the area of local search, but for the most part they have been pretty much off the radar in comparison to sites like…

Top 5 Tips for Cold Enterprise Emails

“Cold Emails”… Right off the bat the term isn’t very inviting. Throw in the fact that you ate about to send one to a massive company in hopes to strike up a rapport in an attempt to eventually reach a deal and you’ve made a huge undertaking all the more daunting. But in actuality, the differences between sending an email to a small business or a large enterprise aren’t as monumental as you might think. To help put you at ease, here are 5 things you should keep in mind when writing cold enterprise emails. You’re not Selling…

Four Tips to Design an Analytics Product that Democratizes Data

Customers want instant data insights, but the ever-growing pile of data makes it feel increasingly difficult to sift through. To balance these demands, organizations are shifting their focus toward data analytics tools that democratize access to data and insights. However, creating an analytics product that provides easier access to data is a journey. Those creating analytics products must define their user bases, personas and features among a myriad of other considerations. Here are four tips for designing an analytics…

Does This Come in Men’s? The E-Commerce Gender Gap

Gender gaps. They’re everywhere and always have been. And as the world becomes more complex, so too do our gender gaps grow in variety and complexity. On that score, we’ve got a big “gap” to enter into the record: e-commerce. It’s true: the sexes behave differently when shopping online. And no, that’s not intended as a revelatory statement. But while we all assume that men and women shop with dissimilar needs and mindsets, many brands aren’t taking these differences into account. And that’s not our opinion. It’s the…

Why Nobody is Reading Your Cold Email and How to Get Them To Respond

At Reply, we live and breathe email. Every day our clients send thousands upon thousands of messages to and from companies of all sizes. No matter the size or your target market there is a very simple rule to follow, make your emails easily understood and promote engagement. If you haven’t been doing this for very long, chances are you aren’t getting the responses you’re looking for (learn how to turn cold email rejections into opportunities here . And, more often than not, it is one of these common mistakes that are to…

3 Questions Every Marketer Must Ask When It Comes to Brand Safety

The fallout from YouTube’s recent advertising controversies is continuing to reverberate through the marketing community, shining a bright light on the importance of brand safety when purchasing advertisements. While it is important for brands and marketers to create and implement a brand safety policy, many are often unsure of how or where to begin. Since each business and brand is unique, marketers should be asking the following questions in order to help shape their brand safety policies going forward. What does brand…

4 Reasons Your Business Needs Predictive Selling

Predictive Analytics Usage Is Set For Tremendous Growth. In This Blog, We’ll Look At Some Of The Top Reasons Why Companies Are Bringing Predictive Selling Into Their Sales Technology Lineup. Predictive analytics is designed to forecast prospects’ future behavior and decisions. As we all know, what’s true today is not necessarily going to be true six months from now. Prospects’ priorities change. Their business challenges shift. The right predictive analytics solution will give you complete visibility into your dynamic…

The Line Between Etailers and Retailers is Blurrier than Ever

Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of creating a seamless experience for shoppers. The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isn’t over yet. In fact, the line just gets blurrier. When Etail goes Retail While it’s true that Etailers worldwide are a fast-growing breed, they feel an…