Guest Authors

In the early days of the Internet, advertisers and the platforms they advertised on needed mutually agreed-upon metrics to determine the efficacy of media spend. In the days before e-commerce became huge and for brands that did not sell…
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Businesses have been using cookies for decades to track website visitors and collect data that improves the targeting audience for ads. But, the way we use cookies and Google ad-tracking tools could significantly change in 2024 with the…
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Are you looking for ways to supercharge your AI advertising campaigns? AI technology can be a powerful tool in digital marketing, but many businesses risk falling prey to the potential pitfalls of relying too heavily on automated functions.…
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As the holiday season approaches, retailers are bracing themselves for the retail juggernaut known as Black Friday and Cyber Monday. With eMarketer predicting a 4.5% increase in holiday retail sales this year, now is the time for brands to…
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At a recent Marketing Tech Symposium I joined Teresa Sperti, Director/Founder of Arktic Fox to unpack the persistent challenge of securing executive buy-in of digital transformation strategy. From harmonising short- and long-term…
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“Half the money I spend on advertising is wasted,” lamented merchant John Wanamaker at the turn of the 20th century. “The trouble is I don’t know which half.” With the breakthrough of digital marketing, understanding how advertising…
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In January 2020, Google unveiled plans to block third-party cookies for all Chrome users by 2024, bringing an end to the era of third-party data gathering and ushering in a new cookie-less world. This however brings a certain level of…
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A tale of major marketing trends in two images: The first is the sonic boom (and reverberations) of ChatGPT entering the public eye. The second is Meta’s iOS 14-fueled bottoming-out in Q3 and Q4 2022 – and the recovery that…
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The data privacy landscape is undergoing a massive upheaval. AI is taking hold, and legislative efforts and privacy regulations continue to grow in scale and scope. In response, enterprises across the world are beginning to recognise that…
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We’ve seen the rapid rise in artificial intelligence (AI) over the last several months, and it’s quickly changed – and, in many ways, improved – how we approach tasks in our personal lives and at work. Now, though, we’ve started to see a…
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Despite all the hype about AI coming for our jobs, for most of us there’s little need to worry – at least for now. We need to shift our perspective from seeing AI as a threat to understanding it as a device to improve personal efficiency…
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The advertising industry is facing a number of widely-reported challenges today -- but there’s an under-the-radar issue that’s threatening the efficiency and effectiveness of marketing: media waste. With global ad spend expected to reach…
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Any digital ad campaign aims to increase traffic and drive conversions. However, effective campaign management can’t be a “set it and forget it” exercise. To be effective, marketing managers must actively manage an ad campaign to maximize…
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In the MarTech space, signal loss is a hot topic right now. About 30% of all browser traffic is third-party cookie-challenged and that number is expected to increase to around 80% by 2024 when Google phases out third-party cookies in its…
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New challenges and opportunities always present themselves in Digital Marketing. That means that for a Chief Marketing Officer (CMO) always on the move, having a set of reliable tools is non-negotiable. The key lies in choosing tools…
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The marketing and advertising industry is dynamic and directly impacted by technological shifts and astronomic new trends in online marketing. This is especially true in the influencer space, where LQR House is emerging as an interesting…
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Among the political, societal, and environmental changes you’re likely to see in 2023, huge adaptations in technology are on the horizon. While technology’s use becomes more commonplace in homes and workplaces alike, we can expect both…
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Some consumers use search engines with ChatGPT integrations to browse for specific products and discover new ones. ChatGPT helps by generating search queries based on user input and presenting results generated by the search engine. A…
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For years, Marketers have been trying to deliver personalized experiences that convert prospects into buyers. Why has this been so elusive for so long? The inability to recruit, train and deploy data-driven marketing teams. In fact, 80%…
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Mobile apps are an integral part of consumers’ everyday lives. Yet at a time when, on average, only 8% of customers return to an app on the 30th day after they first open it, and (57%) use an app just once or twice before deciding whether…
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