Banner Before Header
Browsing Tag

Guy Tytunovich

MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ

"Ad-driven e-commerce should be adopting cybersecurity technologies like behavioral analysis and bot-fingerprinting to allow third-party vendors to look directly at a request." Could you tell us about your journey in technology and how you started at CHEQ? I started my journey in tech back in 2003 when I joined the research wing of the Israeli defense intelligence. I was admitted to a unique program known as “Haman Talpiot,” which is tasked with breeding the next generation of intelligence leadership. I served there for…

Nearly Two-Thirds of Advertisers Say Brand Safety Tools Are Not Fit for Purpose

Brand Marketers Say They Would Forgo the Use of Solutions If They Were Not Achieving Adequate Reach Though almost all advertisers are using technology to prevent brand safety incidents, almost two thirds (61 percent) are seriously concerned that such tools are not fit for purpose, according to a new report from military-grade cybersecurity company CHEQ and media publisher Digiday. The survey of 300 brands, agencies and publishers found that 85 percent of brands have used safety technology for more than a year, 11…

CHEQ and RiskIQ Partner to Combine Autonomous Ad Verification with Digital-Threat Prevention for End-To-End Solution

Military-grade ad-verification company CHEQ, and RiskIQ, the global leader in attack-surface management, announced a partnership providing both companies’ clients access to an end-to-end suite of digital advertising-security solutions. The combination of CHEQ’s autonomous brand safety, viewability, and ad-fraud prevention, and RiskIQ’s ad-scanning for malware, hijacking, and ad injection creates visibility and protection across the entire digital advertising supply chain. The move is part of a shared vision to afford…