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Generation Z: Self-Care Is More Than a Hashtag

As a culture and society obsessed with youth, we pay a lot of attention to the next generation. Generation Z, the youngest cohort of consumers are now coming of age - and shaking things up in the process. Much of the attention around these young consumers has focused on how tech-savvy they are. Gen Zs are the Digital Natives, the true social media generation, the kids who live-stream any moment, be it meaningful or mundane. But the role of technology in the lives of Gen Zs spreads far beyond the obvious. And as they grow…