Browsing Tag

healthcare

New Models Help Marketers Comply With Looming CCPA Regulations

Ad targeting across all screens made simple and accessible through AWS Marketplace Prosper Insights & Analytics, who recently announced the launch of their Model Factory along with hundreds of privacy compliant audience models, has now gone a step further and has made the models easily available through the AWS Marketplace platform. All of the models, which cover Retail, Healthcare, Automotive, and Political issues, are 100% privacy compliant and created from Prosper’s anonymous and large sample surveys…

Introducing Well: A Platform to Engage and Improve Employee Health

Well Launches Consumer Platform with AI-Powered Health Engine, Raises $25 Million in Seed Funding from Seasoned Healthcare Investors Well Dot, Inc., a company which has created a consumer platform to engage individuals in the advancement of their health, announced its formation. The Well platform applies a proprietary, AI-driven “health engine” that leverages clinical and consumer data to continuously calibrate and customize its engagement with members to help them tackle their health goals. Well is led by a team of…

Top 5 Best Patient Satisfaction Tools for Healthcare and Clinics

The importance of customer satisfaction is undeniable in every industry with no exception to Healthcare. The lethargic assumption that a patient is only seeking appropriate treatment is not the standard approach anymore. Today, patient satisfaction and patient-centric services have become significant parameters for measuring success in the Healthcare industry. The greater than ever use of patient survey and organized feedback systems by hospitals and clinics clearly indicate the significance of patient satisfaction in the…

DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical Brands

MarketMatch for Advertisers provides a single end-to-end programmatic advertising platform to identify and target healthcare providers Until now, healthcare marketers relied on imprecise and inefficient targeting methods to reach and engage healthcare providers. No longer. Marketing technology company, DeepIntent, launched MarketMatch for Advertisers, the first end-to-end programmatic advertising solution for healthcare and pharmaceutical brands.MarketMatch for Advertisers centralizes and connects all campaign…

Healthcare Cyber-Security Best Practices to Protect Vital Patient Data

Reliable backups, multi-layered defense and regular security audits among healthcare cyber-security best practices urged--in a new article from Messaging Architects Messaging Architects, an eMazzanti Technologies Company and information governance consultant, presents healthcare cyber-security best practices to protect vital patient data in a new article on the Messaging Architects website. The informative article asserts that to survive ransomware attacks and other threats, healthcare organizations…

Video Conferencing Services Provider, IVCi, Lists Four Industries That Can Benefit From Video Conferencing Technology

Numerous industries can utilize video conferencing to increase collaboration, productivity, and communication throughout the entire workspace. Video conferencing services provider, IVCi, lists four industries that can benefit from video conferencing technology. Healthcare. Many hospitals and healthcare facilities can take advantage of the ability to communicate with other doctors and healthcare professionals face-to-face, regardless of their actual current location. Having the freedom to communicate with other problem…

Invoca Achieves 115% YoY Growth Fueled By Enterprise Customers in Telecommunications, Financial Services, and Healthcare

Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls Invoca, an AI-powered call tracking and analytics company, announced impressive business growth as more enterprise marketers uncover a new source of revenue from connecting digital marketing and inbound phone calls. In the second half of 2018, Invoca grew ACV (annual contract value) by 115% relative to the same period in 2017. And the company drove especially strong traction in the enterprise segment of the…

MarTech Interview with Deborah Conrad, CMO, Grand Rounds

"Marketing Technologies help us be precise and targeted with our efforts, so we can reach decision makers in a highly targeted way." Tell us about your role and how you got here. What inspired you to be part of a non-Marketing Technology company — Grand Rounds? Grand Rounds is a new kind of healthcare company; we create products and services that give people the best possible healthcare experience. The opportunity appealed to me on both a personal and professional level. Personally, I have had healthcare experiences that…

VoiceSense Wins Speech Technology Magazine’s 2018 Speech Industry Star Performer Award

Company Recognized for Its AI-Driven, Speech-Based Predictive Analytics Technology for Building Personality Profiles and Forecasting Behavioral Tendencies VoiceSense, an innovative provider of speech-based predictive analytics solutions, announced that the company has won Speech Technology Magazine's 2018 Star Performer Award for its groundbreaking speech-based predictive analytics technology used to build AI-driven personality profiles that forecast behavioral tendencies. Speech Technology Magazine's Speech Industry…

How Deep is the Permeation of Artificial Intelligence?

AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial Intelligence or AI has sunk its roots deep into the world of technology. We’d read sci-fi novels implementing ghost tech that is surreal. Today, a lot of that sci-fi technologies are realistically possible (or inching closer to reality), since we’ve reached that platform of intelligence and ability. AI has powered numerous platforms with revolutionized content. AI-driven technology…