Browsing Tag

Herow

MarTech Interview with Laetitia Gazel Anthoine, CEO at HEROW

"We believe that publishers have an opportunity to leverage user data in a way that enhances the user experience as long as they are transparent about its use." My Journey in Tech Hi Laetitia. Tell us about your journey into Marketing Technology and how you arrived at HEROW. I've always been passionate about tech. After my graduation from CentralSupelec, a French Graduate School in Engineering, I started working for a Telecom company in France (Orange). While there, I worked on the implementation of their mobile…

HEROW and Intercom Partner to Integrate Location Intelligence and Deeper User Context Within Intercom’s Business Messaging Platform

HEROW is the first location service provider to integrate with Intercom, allowing businesses to enrich customer intelligence with location behaviors HEROW, a location intelligence and contextual platform for mobile applications, announces its partnership with Intercom, the business messaging platform that offers the only customizable messaging suite that drives growth at every stage of the customer lifecycle. HEROW’s app is now available in the Intercom App Store, which offers apps and integrations to acquire, engage and…

Herow Announces $18.6 Million Series B

Brings total funding to $19.7 Million through past investors Herow, a leader in mobile engagement and user context, today announced the closing of its $18.6 million Series B from its historical investors Xerys Fund, Siparex and Calao Finance. Funds will be used to accelerate the deployment of the company's new contextual engagement SaaS solution for mobile applications, beyond existing markets in Europe and the United States. Herow - formerly known as Connecthings - raised its Series B to finance its expansion to the…

Herow Announces $18.6 Million Series B

Brings Total Funding to $19.7 Million Through past Investors Herow, a leader in mobile engagement and user context, announced the closing of its $18.6 million Series B from its historical investors Xerys Fund, Siparex and Calao Finance. Funds will be used to accelerate the deployment of the company's new contextual engagement SaaS solution for mobile applications, beyond existing markets in Europe and the United States. Herow - formerly known as Connecthings - raised its Series B to finance its expansion to the United…

Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

New Survey Reveals Demand for Mobile Applications That Consider Context and Maintain a High Level of Privacy Connecthings, a leader in location-based mobile application solutions, announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. Herow by @Connecthings provides #appdev & #marketing pros with powerful insights to fuel richer,…