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HG Data

HG Data Transforms Technographics with New HG Insights Company Brand and Platform

HG Data, the global leader in technology intelligence, announced its new HG Insights company name and launched the new HG Insights Platform, with next generation technographics that boost business intelligence and ignite customer growth. HG Insights is building on its position as the world’s best technographics company, helping businesses leverage company technology intelligence to drive sales, marketing and strategy.  The new HG Insights Platform gives customers on-demand access to the best technographics in the market,…

HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms

HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns HG Data, the global leader in company intelligence for B2B technology marketers, announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, Salesforce DMP, and dozens of other leading marketing platforms. This is the result of its longstanding partnership with LiveRamp , the identity platform powering exceptional…

HG Data Acquires Pivotal iQ

Acquisition Redefines Technographics Globally and Expands HG Data’s Enrichment Offerings HG Data announced that it has acquired Pivotal iQ. This acquisition extends HG Data’s position as the world’s leading technographics provider by adding Pivotal iQ’s IT contract data, spend intelligence and an intuitive interface that helps businesses generate better insights. The combined company delivers the industry’s highest quality and broadest technology usage data relied upon by sales and marketing teams to accelerate pipeline…

HG Data Announces the Summer ’18 Release of Its HG Data App on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

New Version of HG Data App Allows B2B Sales and Marketing Teams to Expand Revenue Opportunities and Engage Prospects Earlier and Contextually in the Sales Cycle Using Technographic Data HG Data, a global leader in company intelligence for B2B technology sales and marketing professionals, announced a new release of its HG Data app on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Install base data, also called technographic data, provides sales and…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information that our customers use to inform their sales and marketing outreach." Tell us about your role and how you got here. What inspired you to launch a sales intelligence platform? When I launched HG Data 8 years ago, the driving force for me was the notion that my team and I could build highly valuable datasets for sales and marketing teams – data that we knew the market needed, data that…

Woman in Tech: HG Data Names Dr. Elizabeth Cholawsky as CEO

HG Data, a global leader in Company Intelligence for B2B technology sales and marketing professionals, has announced Dr. Elizabeth Cholawsky as their new Chief Executive Officer. Founder Craig Harris, who has led the company since its inception, will now be responsible for accelerating the research and development activities essential to HG Data’s continued growth and expansion. Craig will remain Director and Chairman of the Board. Read More: TechBytes with Robert Fox, CTO, HG Data At the time of this announcement,…

TechBytes with Robert Fox, CTO, HG Data

Robert Fox CTO, HG Data In a dynamic marketing technology ecosystem, technographic intelligence and audience segmentation analyses are growing in prominence. Modern-day marketing research analysts use technographic segmentation to identify and build audience profiles based on the characteristics and behaviors of consumers through the process of market segmentation. HG Data is one of the leading B2B tech companies to offer segmentation analysis at a very refined level. We spoke to Robert Fox, CTO at HG Data, to…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …