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Survey Reveals One Million New People Online Daily; Social Media Fuels Growth Despite Industry Challenges of 2018

Digital 2019 Report from Hootsuite and We Are Social Finds Social Media Use Jumped Nearly 9% Year-Over-Year with Upwards of 3.5 Billion People Now Active on Social Media Hootsuite, the leader in social media management, in collaboration with We Are Social, the global socially-led creative agency, released Digital 2019. The eighth annual report, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the…

Asia Pacific Has Some of the World’s Most Connected, Mobile and Social Digital Users

We Are Social and Hootsuite’s Digital 2019 Report Also Finds 86% of Singaporeans Now Online, 76% Active on Social Media and Mobile Subscriptions – Amongst the World’s Highest We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital 2019 report, examining social media and digital trends around the world. Delving into data from more than 230 countries and territories, the 8th annual report finds internet users in Asia Pacific grew…

2019’s Content Strategy Primer

Revising the Basics of Content Designing & Marketing as 2019 Begins Love it. Hate it. But you can’t ignore it. Content is here to stay! Long forms, short forms or captions, the internet is impossible without content. As marketers notice dozens of blogs on the World Wide Web that present contrasting views about Content Marketing, the truth is content is (always) needed. Hence, here are a few simple pointers to keep handy while developing content — content of any kind. Step 1: Get a Reality Check Rome was not built in…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Twilio Names David Parry-Jones Regional Vice President of EMEA Sales Twilio, the leading cloud communications platform, announced that David Parry-Jones has joined the company as the Regional Vice President of EMEA Sales Reporting to Twilio’s SVP of Sales, Marc…

Hootsuite Releases Their Take on Social Media Trends for 2019

Hootsuite Leads the Global Media Management Sphere with 17 Million Loyal Customers and Almost 80 Percent of the Fortune 1000 Using Their Product. Hence, When They Talk About Social Media Trends, Marketers All over the World Listen This is Hootsuite’s third report of this sort where they have predicted trends for the coming year — trends that have given marketers sleepless nights. Social media is the number one channel for marketing initiatives and marketers have to get it right in order to sync-in with annual business…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

Hootsuite Completes A Decade Of Continuous Innovation and Customer Success

Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Social media management platform, Hootsuite has completed 10-years in the industry. When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and a new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it…

Hootsuite Celebrates 10 Years of Industry-Leading Innovation and Customer Success

Born at the Forefront of Social Media, Hootsuite Looks Back on a Decade of Leadership in Social Media Management and Looks Forward to What the Next 10 Years Will Bring When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two years, and Snapchat (300+ million users today) wouldn’t come on the…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy Mastercard…

Predictions Series 2019: Penny Wilson Tells Us Why Social Is an Essential Component of the Customer Journey

In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social ROI has never been this big. Hence, we bring the first interaction with a CMO from the MarTech community in our widely followed program, The Predictions Series. Ubiquitous with her thoughts and savvy in her outlook, we have Penny Wilson, CMO of Hootsuite, marking the first set of chat sessions on Predictions Series 2019. Since we last spoke, Hootsuite has announced integrations with some major…

Hootsuite Announces New Features to Help Businesses Large and Small Maximize Impact with LinkedIn Pages

Updates Include Improved Publishing and an Easier Way to Monitor and Engage with Audiences via New LinkedIn Notifications API That Helps Hootsuite Customers Further Succeed with Social Hootsuite, the leader in social media management trusted by more than 17 million customers and employees at more than 80 percent of the Fortune 1000, announced a deeper collaboration with LinkedIn Marketing Solutions. Hootsuite will be the first partner to build on LinkedIn’s new Notifications API, empowering the more than 30 million…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NewVoiceMedia Positioned as a Leader in Gartner Magic Quadrant for Contact Center as a Service, Western Europe Company Placed Highest for Ability to Execute, Also Evaluated for Completeness of Vision Google Discover Feed to Show Instead of…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Klear Announces Referral Partnership with Hootsuite to Power Social Media Management with Influencer Marketing Technology

Pairing Offers a Comprehensive Set of Social Tools to Top Enterprise Brands Worldwide Klear, an influencer marketing technology company, announced a referral partnership with Hootsuite, the world's most popular social media management solution to provide enterprise brands with a complete set of tools essential for managing their social media marketing efforts. "We are thrilled to have been chosen by Hootsuite as an influencer marketing technology partner. With over 16 million users, Hootsuite leads the social media…

Hootsuite Announces Google Ads Integration and Premier Partner Status

Integration Offers Google Search and Social Advertising Capabilities to Customers for an Optimized Advertising Solution Hootsuite, the leader in social media management trusted by more than 16 million customers and employees at more than 80 percent of the Fortune 1000, announced the integration of Google Ads into Hootsuite. Hootsuite has also been awarded an official Google Premier Partner Badge; positioning Hootsuite as a leading Social Media Management Solution able to offer Google search and social advertising together.…

Forbes Names Hootsuite Among ‘Best and Brightest’ Private Cloud Companies in Cloud 100

Hootsuite, the leader in social media management trusted by more than 16 million customers and employees at 80% of the Fortune 1000, has been recognized by Forbes as one of the top private cloud companies in its Cloud 100. This is the second year in a row that Hootsuite has appeared on the list. “We are incredibly honored and humbled to again be included in the Forbes Cloud 100,” said Ryan Holmes, CEO of Hootsuite. “It is a privilege to lead Hootsuite’s high performing team in driving industry innovation to help our…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…