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Millennials Feel Social Media is the Most Effective Advertising Medium — But Don’t Count TV Ads Out Yet, New Horowitz Study Finds

To Read Millennials and Gen Z, Think Outside the Facebook Box, Horowitz's Survey Data Suggests In today’s increasingly cluttered media environment, identifying the most effective media platforms for reaching target audiences is a critical concern for advertisers. Horowitz Research’s latest study, State of Advertising and Social Media, reveals half of the consumers still feel that TV ads during the “regular” (scheduled) airing of a show are the most effective way to reach them with information about new products, followed by…