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Hospitality Industry

IgnitionOne Identifies $3.2 Billion in Revenue Opportunity for Hotel Marketers

IgnitionOne’s Q2 2019 Hospitality Industry Report Finds 33% Increase in Cart Abandonment Since Q4 2018 IgnitionOne, a global marketing technology and services leader with a focus on the travel and hospitality sector, today announced the release of its Q2 2019 Hospitality Industry Report. The report’s most notable finding revealed that revenue lost to cart abandonment reached an estimated $3.2B – a 33% increase since Q4 2018. Of the increase, luxury hotels saw the highest abandonment rates with economy and mid-scale hotels…