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Automate.io and HubSpot Join Forces To Refine Marketing And Sales Automation

The Partnership Will Deliver AI, Robust Automation and Cloud Integration to Businesses, Allowing Them to Run Their Marketing and Sales Productions with Ease Automate.io, a leading cloud and integration platform, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading CRM, marketing, sales, and customer service platform, works hand-in-hand with varying tiers of Connect Partners to help grow their businesses through co-marketing and business development campaigns. Connect Partners are…

TechBytes with Zak Pines, VP of Marketing, Bedrock Data

Zak Pines VP, Marketing, Bedrock Data Recently, Bedrock Data announced a new wave of connectors for its Fusion software. The new set of connectors enables customers to better automate the process of getting data out of multiple applications, while matching records, resolving conflicts, and normalizing data. To dive deeper into Fusion for SaaS platform, and learn more about its compatibility with other marketing technology platforms, we spoke to Bedrock Data’s VP of Marketing, Zak Pines.Tell us about your role at Bedrock…

Five Automation Tools to Make B2B Marketing Easy

Drilling Deeper Into Understanding User Personalization and Behavior The biggest challenge to adopting any marketing automation tool is to first prepare a clear strategy on how automation could deliver business results. Marketing automation tools, by definition, assist marketers to in automating mundane tasks and measuring and optimizing the automated marketing efforts. Marketers aim to create a performance-driven marketing campaign, and marketing automation tools help achieve and repeat performances that deliver…

Interview with Gregor Isbister, CEO, Blis

"The main challenge in using location data to inform campaigns has been the amount of fraudulent information and holes in the data provided."Tell us about your role and how you got here. What inspired you to be part of a Location Data company? Blis emerged from my senior thesis at university, where I identified a market opportunity to use mobile, wireless technology, and location intelligence as a way of accurately targeting audiences for digital advertisers. I have designed and engineered intelligent demand-side and data…

Ushering in a New Era of Automated Market Research

Today, companies of every size are successfully using business automation platforms across operations, to boost efficiencies in a number of ways, including improving resource management and CRM and shrinking time-to market. It has become increasingly clear that, in order to remain competitive in a hyper-competitive global marketplace—where competition can come from unexpected sectors, market conditions change overnight, and cost-control is critical—businesses need the kind of efficiency only a platform approach can offer.…

Interview with Lyle Stevens, Co-founder and CEO, Mavrck

"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable."Tell us about your journey into martech and how you started Mavrck? Prior to Mavrck, I actually worked in the aerospace and defense industry as a cybersecurity product manager. One of the initiatives I worked on was building and deploying an enterprise social network to help employees securely collaborate with each other, so they wouldn’t use LinkedIn or Facebook and increase their exposure to social…

HubSpot Customers Can Now Access Rybbon’s Loyalty Marketing Capabilities

Rybbon’s Integration with Hubspot Makes It Easy to Send Gifts and Track Rewards via Email Rybbon announced that it has joined HubSpot as a Connect Certified Partner and participation in the Apps for Agency Services Program. HubSpot, a leading CRM, marketing, sales, and customer service platform, works closely with Connect Partners to provide more value to HubSpot users. Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification. Using gifts and rewards with…

Interview with Ilan Kasan, CEO and Co-Founder, Exceed.ai

"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value opportunities."Tell us about your role at Exceed.ai and how you got here. What galvanized you to co-start an AI-driven technology company for marketing and sales? While I am the CEO at Exceed.ai, Yaron Ismah-Moshe, my co-founder, and I run the company. All major decisions are taken jointly. I am responsible for marketing and sales and Yaron is responsible for the product and R&D. We both…

Hubspot and Taboola Announce Strategic Partnership, Turning on Content Discovery for 40,000 Brands

Partnership will Integrate Taboola’s Campaign Manager in HubSpot To Allow Brands to Start Campaigns in Real Time Taboola, the leading discovery platform, announced a partnership with HubSpot, a leading CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform. Taboola’s partnership with HubSpot will serve over 40,000 marketers with direct access to Taboola’s content discovery platform.…

Interview with Will Wiegler, CMO, SpringCM

"AI should not be applied to a process until the risks and errors are fully understood."Tell us about your role at SpringCM and how you got here. What galvanized you to join the company? As Senior Vice President and Chief Marketing Officer, my focus is growing awareness and market share for SpringCM, and helping to build a brand with which customers want to do business. At SpringCM, we help workflow for businesses and organizations worldwide through adoption of a cloud-based document management and automation platform. I…

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What galvanized you to start Tech Essence? I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data. The idea came to me as a result of…

HubSpot Reveals New Slack Integration for a Deeper Product Connection

New HubSpot-Built Integration Connects Two Platforms—HubSpot and Slack HubSpot, is a leading CRM, marketing sales, and customer service platform. It announced the launch of a new Slack Integration, which turns Slack conversations into CRM tasks. The notifications to Slack are triggered due to activities in HubSpot, it also enables slash commands to search and post-contact records from HubSpot—all these activities enable HubSpot customers to work where they want to work. Sales is always about building relationships, but…

Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

Seventh Sense Launches New Partnership Program

The Firm Also Announces Participation in Hubspot’s Apps for Agency Services Program Seventh Sense, the leading sales and marketing software system, has announced its participation in HubSpot’s Apps for Agency Services Program. The program is designed to bring together partner communities so they can expand service offerings. Seventh Sense will be enhancing their email marketing strategies by offering Seventh Sense subscriptions to HubSpot agencies. Seventh Sense has also decided to debut the Agency Partner Directory and…

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

New Categories in Bedrock Data Fusion Available as Part of On-Demand Data Warehouse Include Finance, Project Management & Subscriptions; To Be Featured at This Week’s Data Summit in Boston The explosion of SaaS systems has created data chaos. Executives lack clarity and analysts spend endless time wrangling data across multiple applications. To help businesses grow in this chaotic ecosystem, today, Bedrock Data™ has announced the release of a new wave of connectors for its Fusion software. The company is now expanding…

HubSpot Named a 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

HubSpot, a Leading CRM, Marketing, Sales, and Customer Service Platform, Was Recognized as a 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management HubSpot has been recognized as a 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management. HubSpot is a leading CRM, marketing, sales, and customer service platform. Since 2006, HubSpot has been on a mission to make the world more inbound. In its announcement, Gartner explains, "The Gartner Peer Insights Customers' Choice is a recognition of vendors…

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…

The FIVE Key Building Blocks for a Solid ABM Foundation

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Systems Martech & salestech tools to store, manage and engage your contacts Before you undertake an account-based marketing…

Interview with Ron Jacobson, Co-founder, Rockerbox

"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to become a customer is very very difficult." Tell us about your role at Rockerbox and how you got here. What inspired you to co-launch Rockerbox? I’m the co-founder and CEO of Rockerbox. I started Rockerbox around four years ago with a former AppNexus colleague of mine, Rick O’Toole, who now serves as Rockerbox’s CTO. Initially, Rockerbox started off as a mobile shopping app. Through a series of events…

HubSpot Launches Integration for Shopify App Store to Help Ecommerce SMBs Win

Now Live, The Integration Is Free For Shared Users And Enables True Inbound Marketing For Ecommerce Businesses HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that its Shopify integration is live and available for install by all shared customers at no additional cost. The HubSpot-built integration allows Shopify merchants to share their Shopify sales data with HubSpot and turns it into a sales and marketing signal. "Over the past five years, we've seen the growth of…