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Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands. Many businesses are now turning to on-demand and one-to-one…

SmartBug Media Named a HubSpot Elite Partner, Becoming One of Only Six Agencies to Earn the Distinction Worldwide

World’s Highest-Rated HubSpot Partner Solidifies Position as Top Inbound Marketing Agency SmartBug Media—the leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced that it has been named a HubSpot Elite partner, one of only six companies to earn this distinction worldwide. The newly announced Elite tier of HubSpot’s Solutions Partner…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce, New Breed, Google Maps, SmartEquip, and Facebook. Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.…

New Breed Named Elite Solutions Partner by HubSpot

New Breed became a member of the newly-announced Elite tier of HubSpot's Solutions Partner Program. New Breed is one of only six partners to achieve this program level. The new invite-only Elite tier is for partners who are true extensions of the HubSpot team. To reach this level, Partners must have proven their mastery of maximizing the value customers gain from the HubSpot platform. Marketing Technology News: LumApps Partners With Microsoft for a Fully Integrated Office 365 Digital Workplace Solution "This new…

HubSpot Marks 10th Anniversary of Its Partner Program With the Launch of Solutions Partner Program

Since Launching Its Agency Partner Program in 2010, HubSpot Has Evolved Into a Full Ecosystem That Now Includes Thousands of Solutions Partners and App Developers Around the Globe HubSpot, a leading growth platform, celebrates the 10-year anniversary of the launch of its Agency Partner Program. What started as an agency reseller program has since evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. The company also…

HubSpot Marks 10th Anniversary of its Partner Program With the Launch of Solutions Partner Program

HubSpot, a leading growth platform, celebrates the 10-year anniversary of the launch of its Agency Partner Program. What started as an agency reseller program has since evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. The company also announced today that it is relaunching its Agency Partner Program as the Solutions Partner Program. The program will make it easier for customers to find the right service providers for their…

Sendoso Raises $40 Million in Series B as Growth Skyrockets

Latest Funding Round Caps Off Record Year With 330% Revenue Growth, More Than 15,000 Active Senders, Recognition from Gartner, and Leadership on G2 Sendoso, the leading Sending Platform, today announced it has secured $40 million in Series B funding, led by Oak HC/FT, bringing the company’s amount raised to $54.1 million. After achieving 330% revenue growth in 2019, Sendoso will use these funds for continued product innovation, market expansion, and team growth. Companies today are faced with increasing challenges to…

Vidyard Introduces ‘Video Selling’ Certification to Accelerate Digital Marketing and Sales Agency Growth

With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification Vidyard, the leading video platform provider for business, has just expanded its Agency Partner Program to include an industry-first Video Selling certification. This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. The first cohort of agency…

HubSpot Recognized as a 2020 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Gartner Peer Insights Customers' Choice distinction is based on feedback and ratings from end-user professionals who have experience purchasing, implementing, and/or using the product or service HubSpot, a leading growth platform, announced that it has been named a 2020 Gartner Peer Insights Customers' Choice for CRM Lead Management. Gartner defines CRM lead management applications by their ability to facilitate a business's inbound and outbound customer acquisition, online and offline. This is the third time that…

Wibbitz Launches Studio and WAVI, Meeting Brand Demand for Enterprise-Class Video Creation and Automation

New Offerings are a Major Inflection Point for Wibbitz as Brands Integrate Video Across Business Strategies and Shift Creation In-House Automated video creation company Wibbitz announced the launch of Wibbitz Studio and the Wibbitz Automated Video Interface (WAVI), two major new product and feature releases intended to support brands as they continue to bring creative production in-house and to integrate video as a strategic business lever across all aspects of their organizations. Each new offering gives brands the…

Marvel Marketers Partners with Ulster University to Bring Cutting-Edge Digital Marketing Coursework to Students and Staff

Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The agency will use the framework from its training arm, Professor M’s Academy, to bring hands-on marketing automation training to Ulster’s undergraduate and graduate marketing students and staff. With coursework in Marketo, Pardot, Eloqua, and HubSpot, along with the digital marketing best…

Ease-of-Use Enters the Enterprise: HubSpot Adds Powerful New Features to Marketing Hub Enterprise

With powerful and easy-to-use new features, Marketing Hub Enterprise allows growing companies to deliver sophisticated marketing without the usability challenges associated with legacy enterprise systems HubSpot, a leading growth platform, revealed a set of new features in Marketing Hub Enterprise, giving growing companies something scarcely available in today's market: powerful enterprise marketing software that is also delightfully easy to use. New revenue attribution reporting, AI-powered A/B testing, partitioning, and…

Avoma Introduces the First End-to-End AI Meeting Assistant

The most effective way to meet, collaborate and achieve meeting outcomes faster Avoma announces the first AI assistant for customer-facing teams that focuses on a meeting’s end-to-end lifecycle. It automates low-value tasks and augments high-value tasks that one has to do before, during and after each meeting. “Today, to have just one meeting with a customer, you have to juggle between 5-6 different applications. When you have 50+ meetings every month, the amount of context-switching, information loss and inefficient…

MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

"When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future." Could you tell us about your role and journey into Technology? I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s. I was fortunate to work alongside some of the best AdTech leaders out there including Brian Lesser, Nicolle Pangis and Paul Dolan while I was at 24/7 Real Media. That is where I began…

MarTech Interview with Gil Bar-Tur, CEO at PubPlus

"The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product" Could you tell us about your role and journey into technology? What inspired you to establish PubPlus - as well as expand globally? I’ve always been a tech lover and early adopter of new trends. I started out in an elite military unit then made the natural transition to cybersecurity after my service; only later on was I exposed to the online…

Six Trends Transforming Customer Experience in 2020

Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide outstanding customer service has never been greater than now - customers used more digital channels than ever before and expect seamless journeys through their transactions, even when switching between those channels. So, how do you stay ahead of the competition in 2020? What are the new expectations of customers? Here is our take on the essential trends to consider in…

HubSpot Announces First-Ever Chief Customer Officer, Yamini Rangan

HubSpot, a leading growth platform, announced that Yamini Rangan will become the company's first-ever Chief Customer Officer, effective January 8, 2020. Rangan joins HubSpot from Dropbox, where she served as Chief Customer Officer. In this new role, she will unite the marketing, sales, and services teams around the customer, creating a cohesive experience to help fulfill HubSpot's mission of helping millions of companies grow better. Marketing Technology News: SCORR Marketing Releases 7th Annual Report on Life…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

MarTech Interview with Bruce Buchanan, CEO at Rokt

"Using AI and Machine Learning to optimize your digital presence is useless without having a strong brand for customers to connect with. " You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Rokt and what attracted you to the Transaction marketing ecosystem? I spent 10 years building Jetstar (until 2012), APAC’s leading low-cost airline where I led a team of 7000+, and managed revenue in excess of $3 billion. At Jetstar, we were continually looking to improve…