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MarTech Interview with Owen Hanks, CEO at Measure Protocol

"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey into Technology. What inspired you to start at Measure Protocol? Our team of founders came together in early 2018 to form Measure Protocol with a broad range of experience, alongside specific skills that lend us to certain roles. While each of our beginnings were very different, they have a few common threads including startups, technology before its time, acquisitions, too many trips to…

Response Media-HubSpot Sales Solution Partnership

Response Media announced that it has become a HubSpot Sales Solution Partner. HubSpot, an industry-leading martech provider of CRM and growth software, is "a natural partner" according to Josh Perlstein, CEO of Response Media. "We are excited to formalize our relationship with HubSpot. Their technology stack and enterprise solutions facilitate our implementation of robust end-to-end marketing automation strategies. We develop these marketing strategies to enhance and optimize customer journeys for many of our Fortune 1000…

MarTech Interview with Igor Volzhanin, CEO at DataSine

"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange." Tell us about your role and journey into Technology. What inspired you to start at DataSine? I founded DataSine in 2015, after moving to London to do a Ph.D. in Psychology and Computer Science at the University of London. Prior to that, I spent five years working in International Development, and have lived in New York, Frankfurt, Tirana, and New Delhi. I am quite passionate…

Apollo.io Launches its Self-Service Platform, Empowering Businesses and Opening Up Data-Backed Intelligence

Apollo’s intuitive platform is built on outstanding data with the ability to integrate seamlessly with Salesforce, HubSpot and others Apollo announces its self-service platform, empowering businesses with intelligent sales and marketing. Apollo combines its database and workflows with tools for finding verified emails and direct dials as well as integrations that make existing tools like Salesforce and others even more potent. The company’s approach is to combine all contact, account, activity, and engagement information…

TechBytes with Nicholas Holland, GM/VP of Product (Marketing Hub) at HubSpot

Tell us about your role and the team/technology you handle at HubSpot. As a VP of product and the General Manager of our Marketing Hub, it’s my job to ensure that our Product team is building the tools that today’s marketer needs to get their job done and grow the business. We’ve seen a shift lately in the overall role of the marketer. It used to be marketers would write content, create conversion points, nurture converted leads through an ad or an email, and pass them off to Sales. Now, we see marketers are really owning…

MarTech Interview with David George, CEO at Pixability

"AI allows us to continually improve the performance we can drive for marketers and break new ground in areas such as dynamic budget allocation within and across video platforms." Tell us about your role and journey into Technology. What inspired you to start at Pixability? Inspired by my father’s career, I studied International Business and was then fortunate to start my career in Boston, where I was surrounded by many innovative technology companies. I combined my interests in Business and Technology early on and took…

Fireside Chat with Mike Davie, CEO at Quadrant

Mike Davie talks about why must marketers be educated about the Data Economy Tell us about your role and journey into Marketing Technology. How did you arrive at Quadrant? While studying for my Master’s of Computer Information Systems at Boston University, I realized the potential for building a better system for data producers, vendors, and buyers. I was one of the first public beta users of Amazon Kinesis, an early project to collect, process and analyze real-time streaming data, and I have been focused on…

Technology Advisors Inc. Becomes a HubSpot Certified Agency Partner

Technology Advisors Inc. (TAI) is pleased to announce it has joined HubSpot as a Certified Agency Partner. TAI has already tiered to the Silver level of HubSpot's partnership hierarchy and is on its way to Gold Technology Advisors Inc. (TAI) is pleased to announce it has joined HubSpot as a Certified Agency Partner. TAI has already tiered to the Silver level of HubSpot's partnership hierarchy and is on its way to Gold.  HubSpot, a leading growth platform, works hand-in-hand with agency partners to grow their businesses…

Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech

AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it's an era of smart demand gen orchestration achieved through harmonious play of AI, Intent Data, and Analytics. Taking a step ahead in the AI-powered ABM ecosystem, Metadata.io announced a key integration with HubSpot. We spoke to Metadata.io's CEO, Gil Allouch at the time of this announcement. Gil explained his plans to extend the benefit of this HubSpot integration to your customers. Gil said, "By…

Metadata.io Becomes a HubSpot Connect Beta Integrator

Leading AI-Powered Integration Helps B2B Marketers Automatically Optimize and Execute Account-Based Campaigns Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have…

TechBytes with Nickolas Rekeda, CMO at MGID

Tell us about your role and journey into Marketing Technology. What inspired you to join MGID?  As Chief Marketing Officer at MGID, I was thrilled to become part of the team and begin shaping our product and communications in the US, APAC, and European markets. It’s very exciting to be a part of MGID’s global expansion process. For me, MarTech is more than just technology – in today’s information age, Marketing is a key element of our economy and, therefore, is impossible without MarTech. What is MGID and how does it…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

Chorus.ai Expands Robust Ecosystem of Sales Technology

Conversation Intelligence Platform Announces Integrations with Hubspot, Amazon Connect, Shoretel Web Dialer Chorus.ai, the leading Conversation Intelligence Platform for high-growth sales teams, announced key integrations with HubSpot, Amazon Connect and ShoreTel Web Dialer. Conversation Intelligence Platform @chorus_ai expands robust ecosystem of sales technology with new integrations Sales leaders use Chorus.ai’s technology to uncover what’s happening in the deal, understand pivotal moments in the exchange and…

MarTech Interview with Agustin Esperon, Co-Founder at Wideo

"Video content has changed the way that companies communicate and promote their products and services." Tell us about your role and journey into Technology. What inspired you to start at Wideo? I’m one of the Co-Founders and Head of UX/Design. As a Graphic Designer and professional motion grapher, I’ve always been around technology. There is always a new tool or plug-in out there that you can use to get better results. Starting a few years ago, with the emergence of new technology startups and companies creating new…

MarTech Interview with Ben Hindman, CEO at Splash

"Your audience pays attention to the smallest details, and those details are shaping their experience and their perception of your brand." Tell us about your role and journey into technology. What inspired you to start at Splash? I believe the best way to do business is in person. Prior to Splash, I was leading events at Thrillist, as well as helping to launch the Summit Series, and I saw the same thing over and over again: the biggest software businesses in the world were successful - not by growing their Sales team or…

Free Email Marketing Tools Now Available in Free HubSpot CRM

Customers Will Now Have Access to the Tools They Need to Send Emails, Manage Ad Campaigns, and Analyze Their Marketing Efforts as Part of Hubspot's Free Centralized Platform HubSpot, a leading growth platform, announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. In doing so, HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often…

MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari

"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us about your role and journey into Technology. What inspired you to start Tatari? Tatari was born from direct experience as a first-time and large TV advertiser while at TrueCar. We ultimately realized two things: TV advertising, when treated with the right data and analytics, can work for any company Traditional agencies are simply not equipped for this method. What is Tatari and how does it make TV advertising…

HubSpot Earns Acclaim from Frost & Sullivan for Its Product Innovation-based Growth Strategy

Hubspot's Flywheel Methodology Helps Attract Visitors to Clients' Websites as Well as Organize, Track, and Nurture Relationships to Transform Customers Into Promoters Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes HubSpot with the 2019 Global Growth Excellence Leadership Award for its 'flywheel' strategy. This strategy creates new ways in which customers access HubSpot's open platform, data, and tools for sales enablement, lead optimization, and campaign…

HubSpot Receives Frost & Sullivan 2019 Global Growth Excellence Leadership Award for Marketing Automation

The Award Calls Hubspot's Flywheel Approach a Model for Growth and Success Across Marketing, Sales, and Customer Service  HubSpot, a leading growth platform, announced that it is the recipient of the 2019 Global Growth Excellence Leadership Award for marketing automation. The award specifically attributes the company's success to the flywheel model, HubSpot's approach to marketing, sales, and customer service that uses the momentum of happy customers to drive referrals and repeat sales. "By introducing a 'flywheel'…

MarTech Interview with Rob May, CEO at Talla

"The key trends that businesses need to be thinking about and when it comes to customer service are automation and chatbots." Tell us about your journey into Customer Support technology and what inspired you to start Talla? Since day one, Talla has set out to build digital workers that automate tasks for employees. We believe that AI and Automation are the future of work and have the power to make every employee more productive. We build digital workers by turning every business process into a supervised learning workflow…