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MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari

"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us about your role and journey into Technology. What inspired you to start Tatari? Tatari was born from direct experience as a first-time and large TV advertiser while at TrueCar. We ultimately realized two things: TV advertising, when treated with the right data and analytics, can work for any company Traditional agencies are simply not equipped for this method. What is Tatari and how does it make TV advertising…

HubSpot Earns Acclaim from Frost & Sullivan for Its Product Innovation-based Growth Strategy

Hubspot's Flywheel Methodology Helps Attract Visitors to Clients' Websites as Well as Organize, Track, and Nurture Relationships to Transform Customers Into Promoters Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes HubSpot with the 2019 Global Growth Excellence Leadership Award for its 'flywheel' strategy. This strategy creates new ways in which customers access HubSpot's open platform, data, and tools for sales enablement, lead optimization, and campaign…

HubSpot Receives Frost & Sullivan 2019 Global Growth Excellence Leadership Award for Marketing Automation

The Award Calls Hubspot's Flywheel Approach a Model for Growth and Success Across Marketing, Sales, and Customer Service  HubSpot, a leading growth platform, announced that it is the recipient of the 2019 Global Growth Excellence Leadership Award for marketing automation. The award specifically attributes the company's success to the flywheel model, HubSpot's approach to marketing, sales, and customer service that uses the momentum of happy customers to drive referrals and repeat sales. "By introducing a 'flywheel'…

MarTech Interview with Rob May, CEO at Talla

"The key trends that businesses need to be thinking about and when it comes to customer service are automation and chatbots." Tell us about your journey into Customer Support technology and what inspired you to start Talla? Since day one, Talla has set out to build digital workers that automate tasks for employees. We believe that AI and Automation are the future of work and have the power to make every employee more productive. We build digital workers by turning every business process into a supervised learning workflow…

Brandfolder Becomes A HubSpot Connect Beta Integrator

Brandfolder announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. Marketing Technology News: Adaptive Ad Systems Completes Installation of New Ad-Insertion Equipment on National Cable…

HubSpot and WP Engine Partner to Provide Powerful Free Marketing Tools to WordPress Users

Together These Two Platforms Unleash More Value for Users and a Better Experience for Customers HubSpot, a leading growth platform, and WP Engine, the WordPress Digital Experience Platform, announced that the newly updated HubSpot plugin for WordPress will be integrated with all of WP Engine's StudioPress themes. When used together, these two platforms have the potential to unleash more value for users and a better experience for customers. With the launch of this partnership, users can now leverage HubSpot's powerful…

Unmetric Adds Image Analytics for Branded Social Content to its Platform

New capabilities enable digital marketers to identify the objects and image colors in branded social content that drive the most positive audience engagement Unmetric, an enterprise solution for branded content analysis and discovery, announced new image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they or other brands post on social media. These insights will enable brands to make strategic decisions about the use of specific object tags and colors…

MarTech Interview with Chris Roebuck, CEO and Founder, Clicktivated

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Clicktivated?  Marketing has been a part of my DNA for years. After college, where I received my degree in Advertising, I started my professional career working for an agency in Detroit. After a few years of identifying countless opportunities for improvement within the marking space, I…

MarTech Interview with Rob Dysell, CMO and Co-Founder, Pickit

"I believe that within two to three years from now it will be impossible to steal a photo online and not get caught using it somewhere else." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Pickit? I was in the Advertising department for a full-service creative agency in Stockholm and saw for myself how the relationship between brands and consumers is becoming increasingly complex. And, more often, it’s closely connected to the product experience, so in order to create really…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

MarTech Interview with Lewis Gersh, CEO, PebblePost

"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at PebblePost? Prior to founding PebblePost, I worked for over 20 years as an entrepreneur, venture capitalist and startup executive. My background is in digital and programmatic advertising, and dates back to its earliest days. I was fascinated by how quickly programmatic was evolving, and…

MarTech Interview with Yash Madhusudhan, CEO and Co-Founder, Fyle

"Organizations large and small can start by first being data oriented before anything. How the company consumes the data it generates is a good indicator of how AI-ready it can be." Tell us about your role and journey into Technology. What inspired you to start at Fyle? I am an engineer who became a sales professional right out of college. I have primarily worked in technology companies and have spent over a decade selling SaaS. Fyle was born out of trying to solve a personal frustration of many years. As a sales…

MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint

"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers and the journey they take." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at Cint? I started at Cint in 2000 before data-driven marketing technology was a popular topic. I was initially attracted to the company because it was working to create online solutions and seamless interactions with consumers. Through these past years, we have gone on a…

MarTech Interview with Damon Henry, Founder and CEO, KORTX

"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they learn about a customer on SnapChat they’re not able to incorporate into a programmatic display campaign." Tell us about your role and journey into Technology. What inspired you to start KORTX IO? I’ve been writing software since I was a teenager. After studying computer science, I was fortunate to land a job at a traditional ad agency. Here my colleague and I were tasked with developing the…

Verblio Acquires Automagical Launches New Service to Affordably and Easily Add Video to Any Post or Story

A.I. Makes Videos Affordable; Human Experts Make Them Actually Good Verblio, which helps companies power marketing and SEO with relevant, expert content, announced it has acquired Automagical, which uses AI to instantly create video for any post or story. Verblio has added a surprise element to Automagical's technology: actual human beings who are topic experts -- and video editing mavens. And so Verblio is also announcing the launch of Verblio Videos, which let content marketers easily add better-quality video for any…

Welcome to the Eventbrite App Marketplace and Our New Partners: Constant Contact, Gift Up!, Lennd, and Prism

We're unveiling the Eventbrite App Marketplace, the next iteration of what we formerly called Eventbrite Spectrum. With a brand new look and feel, the Eventbrite App Marketplace was reimagined to make it even easier for event creators to find and leverage 100+ trusted apps to help them save time, run events more efficiently, and, ultimately, sell more tickets. More specifically, beyond the fresh coat of paint, the interface has been re-designed to be easier for creators to discover apps, and the revamped documentation and…

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel strategy, spend, and performance." Tell us about your role and journey into analytics. Why did you start Stackline? Working for Amazon several years ago, I saw how e-commerce would continue to grow and transform retail and marketing practices across the globe. At the time, the industry was supported by a long-tail of small, singularly-focused software and service…

Getting Started With Video Content Marketing

You hear it everywhere, that you should be using video marketing in your business. But what is it and where to start? If you think that it’s all about those big brands shooting movie-style commercials we all see on TVs, you are wrong. This is called video advertising or video ad, when marketers pay for this component of the video marketing to reach the audience forcibly, including sponsored ads on Facebook or pre-roll ads on YouTube. Video ads are a component of video marketing, however, not all marketing videos are video…

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from one place, that’s actually driving massive growth for those companies." Tell us about your journey into Sales and Marketing. What galvanized you to join Notarize? I started my career as a sports journalist with the Boston Globe and found that marketing was this incredible opportunity to take great storytelling and blend it with a bit of psychology to get a buyer, investor or potential employee…

William Mills Agency Wins HubSpot Impact Award

Recognized for Effective Content Marketing Plan, Increases Qualified Leads for Client William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, has been named a HubSpot Inbound Growth Story Impact Award winner for their efforts in growing the business for Safe Systems, a national provider of fully-compliant IT and security services for community banks and credit union, through inbound marketing. “HubSpot is proud to call William Mills Agency a partner” The…