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Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

MarTech Interview with Tyson Quick, Founder and CEO, Instapage

"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." Since the last time we spoke at MarTech Series, how much has the personalization industry evolved? One major advancement in the evolution of the industry is our own recently announced personalization solution. More marketers are waking up to the fact that you can create highly targeted, relevant ads that speak directly to an individual’s wants and needs, and that you need something more than a generic page on your…

New JotForm and HubSpot Integration Sends Form Data to CRM

JotForm, the popular online form builder, announced a new integration with HubSpot that automatically sends form responses into one of the world’s most popular CRM (customer-relationship management) software systems. Now sales and marketing teams have a reliable way to transfer lead information collected through an online form directly into their CRM without needing to copy and paste. “Sales and marketing teams deserve to have a painless way to connect their forms to their CRM,” said Aytekin Tank, founder and CEO of…

Botkeeper Becomes A HubSpot Connect Beta Integrator

Botkeeper announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and have been accepted to the Connect Beta Program. The Botkeeper integration will enable businesses who are using HubSpot to automatically generate invoices and…

Bracken Marketing Awarded Gold Tier HubSpot Partner Status

Bracken Marketing announced that they have been awarded Gold Status in the HubSpot Agency Partners ecosystem, reserved for high-performing agency partners. Bracken Marketing exists to serve life science and software companies, particularly eClinical vendors and Contract Research Organizations. Their team, led by proven experts, brings together specialties in technical marketing, design, executive pharma services leadership, content management, inbound marketing and agency operations that uniquely enables Bracken to be a…

HubSpot Selected as a Launch Partner for AWS Partner Network (APN) Marketing Automation

HubSpot, a leading growth platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status for Marketing Automation. As the headline partner for the category, HubSpot provides proven technology and deep expertise to help Digital Customer Experience customers by providing an all-on-one platform that supports all phases of the digital customer acquisition and retention lifecycle. "HubSpot shares AWS's commitment to providing a delightful, seamless experience for our customers.…

TechBytes with Iban Borras Serret, CTO, Sales Layer

Tell us a little bit about your role at SalesLayer. My role at Sales Layer is taking care of the product’s quality, to stay on course with our vision and to ensure technological coherence in the long term. What are the core tenets of Sales Layer’s PIM platform? The simplicity of its use. Sales Layer is designed to be used by people without previous database management knowledge. Also its plasticity: Sales Layer needs to be adaptable to the various complexities of our clients' catalogs, who operate in a large variety of…

Formstack Announces Plans for Unified Platform as a Result of Strategic Acquisitions

Leader in Data Capture Aims to Improve Workplace Productivity Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces its vision for a full-stack, integrated data platform for workplace productivity. Bolstered by strategic acquisitions—most recently, Bedrock Data—Formstack’s new suite of data collection products will allow users to build, connect, engage and analyze data for impactful business outcomes. The platform will deliver data…

Cacao Media Becomes a Hubspot Certified Agency Partner

Cacao Media a Digital Marketing Agency Based in Israel, New York and Nairobi Is Now a Certified Hubspot Agency Partner Cacao Media announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. Of the announcement, HubSpot Channel Account Consultant, Juan Montoya, said, “We are thrilled to welcome Cacao Media to HubSpot’s…

Channeltivity Releases HubSpot CRM Edition

Seamless Integration with One of the Top CRMs Enables Access to Channeltivity from Within HubSpot Channeltivity, a global leader in Partner Relationship Management (PRM) software solutions, announced the release of the Channeltivity HubSpot edition, enabling organizations that depend on HubSpot CRM to seamlessly access their Channeltivity partner channel data without ever leaving HubSpot. With the newly released Channeltivity HubSpot Edition, Channel Managers can view, track and report on channel data from within…

Exceed.ai Automated Lead Qualification And Nurturing Now Integrates With HubSpot

Exceed.ai announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing, marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. Companies using HubSpot can now use Exceed’s AI-Powered Sales Assistant to automatically engage, qualify and nurture…

Omnichannel Messaging Specialist Smooch Launches 2nd Annual ‘State of Messaging’ 2019 Report on Conversational Business

Report Combines Insights on the Biggest Conversational Business Trends of the past 12 Months – Including Chatbots, Voice and AI – with 2019 Predictions from Leading Industry Players like Google, Uber, Hubspot, Intercom and Genesys Leading omnichannel conversation platform Smooch announced the release of its second annual report on conversational business, State of Messaging 2019. For the report, Smooch spoke with over 30 distinguished experts at the forefront of the conversational revolution — from channel gatekeepers and…

Mvix Adds Over 150 Business Data Sources to Their Digital Signage Software

The Software Now Includes over 150 Data Sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and More Mvix, a leading provider of content-rich digital signage software and solutions, announced the launch of a data integrations portal with over 150 business data sources and integrations. The portal, which lives within the Mvix digital signage software, includes data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and more. Using data from these…

Dux-Soup Launches Turbo Edition for Smarter, Streamlined Online Lead Generation

LinkedIn Automation Tool Integrates with CRM Systems to Eliminate Manual Tasks and Improve Efficiency Dux-Soup, developer of the popular Chrome-based LinkedIn extension, has announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and lead management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and Mailchimp, as well as recruitment ATS systems. It enables customers to deploy integrated online lead generation campaigns using LinkedIn,…

Zoom Video Becomes the Seventh Built-In Integration in HubSpot’s Growth Platform

Zoom’s Entry into the HubSpot Platform Opens a Channel for the Latter’s Customers to Easily Organize Meetings and Webinars HubSpot, one of the largest growth platforms globally announced the infusion of Zoom Video’s capabilities in its ever-growing platform facilitating a better conferencing experience to its users. 2018 saw Zoom to be the most searched term in HubSpot’s integrations directory possibly driving the latter to integrate. Since Zoom Video will be in-built, HubSpot’s customers can easily incorporate video into…

Vidyard Welcomes SmartBug Media to Its Agency Partner Program, Brings the Power of Video to HubSpot’s Highest-Rated Agency Globally

As the Use of Video Continues to Skyrocket in the World of B2B Marketing and Sales Tactics, SmartBug Media and Vidyard Collaborate to Bring the Best in Video to HubSpot Users Worldwide Vidyard, the leading video platform for business, announces that SmartBug Media, HubSpot’s highest-rated Diamond Agency Partner, has joined the Vidyard Agency Partner Program. The partnership will empower SmartBug Media to deliver inbound video services to clients in a wide range of industries. This partnership recognizes SmartBug…

Measured Results Marketing Celebrates Five Years in Business

Virginia-Based Marketing Technology Firm Marks Milestone with Ascent to Hubspot Diamond-Level Partner Status This December, Measured Results Marketing (MRM) celebrates its fifth year in business. The firm also celebrates a second achievement: reaching Diamond-level Certified Agency Partner status with HubSpot, a leading CRM, marketing, sales, and customer experience platform. Since its inception in 2013, MRM has helped over fifty organizations worldwide leverage technologies such as Hubspot, Marketo, Salesforce, and…

Attribution Becomes a HubSpot Connect Beta Integrator

New Attribution Platform Integration for HubSpot CRM Seamlessly Delivers True Return on Ad Spend Insight for Connecting Marketing Dollars to Revenue Outcomes Attribution announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and…

Gartner Recognizes HubSpot as the December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers HubSpot has consistently been an extremely popular growth platform among marketers and sellers since the last decade. The company began operations sometime in 2006 as a start-up and grew rapidly. From meager revenues of $255,555 in 2006, the company’s revenues at the end of 2017 were a whopping $375.6 million. HubSpot as a business rapidly expanded from catering to smaller companies to making…

Datix Debuts Unity Video Demos for Microsoft Dynamics 365, Salesforce and HubSpot

Enterprise software consulting firm Datix recently released three new video demos for its Unity integration solution. Unity is a pre-built application designed to seamlessly connect Epicor ERP with an array of CRM, eCommerce and Marketing Automation systems. The free demos are for Datix's Unity solutions for Microsoft Dynamics 365, Salesforce and HubSpot. Microsoft Dynamics 365 and Salesforce are top CRM vendors. Both are renowned for ease of use and innovative tools such as artificial intelligence. But as Datix CEO …